Nex CCTV: security enquiries organised by system and suburb
Nex CCTV · CCTV and security-system installation · Sydney, NSW
The short version · Verified campaign service scope
Nex CCTV’s Google Ads account covers cctv and security-system installation, with distinct service groups that reflect the work customers enquire about.
The result.
Search
campaigns organised around specific services
Verified campaign service scope
- Industry
- CCTV and security-system installation
- Discipline
- Security
- Services
- Google Ads · CCTV and security-system installation · Sydney, NSW · CCTV
- Result basis
- Verified campaign service scope
Results from the client’s advertising account and, where stated, SoudCoh.app enquiry and won-job records.
What would this look like on your account?
Talk us through your goals, service area and current account. We will identify the next opportunities for growth.
Website development · Nex CCTV
We built their website, too.
Explore the website we designed for Nex CCTV: the pages, the mobile experience and the path to an enquiry.
Read full website case study
Website showcase
A closer look at the website.
Explore Nex CCTV's website, from the first impression to the details.
Use the left and right arrow keys to browse screenshots. Home goes to the first screenshot and End goes to the last.
01 / 02 · Give installation its own service destination — The installation page uses a concise Sydney heading and larger image before continuing into the quote section. The structure keeps the service topic clear while leading into the site brief.
The case study
What moved for Nex CCTV.
The short list
- Served groups include home security cameras, residential CCTV, camera installation, CCTV packages, alarm systems, intercoms, wireless CCTV, IP camera systems and camera repairs. Hikvision and HiLook also appear as brand-specific groups.
- Location groups include Concord, Liverpool, Blacktown, Campbelltown, Fairfield, Auburn, Canterbury and Austral. Installation-cost enquiries sit alongside the product and service categories, reflecting customers who are still comparing the scope of a system.
- The case describes verified advertising scope, with no unpublished performance total or unverified uplift.
The campaign decisions and results behind this work.
A specific service brief
Nex CCTV’s account separates CCTV and security-system services from location-based enquiries. The structure gives residential camera requests a clear place while retaining other systems and repair work within the advertised range.
SoudCoh’s Google Ads work gives that offer a defined search-campaign structure. The account records separate service groups with advertising delivery, so the work can be described through the actual requests it covers.
The advertised services
Served groups include home security cameras, residential CCTV, camera installation, CCTV packages, alarm systems, intercoms, wireless CCTV, IP camera systems and camera repairs. Hikvision and HiLook also appear as brand-specific groups.
Location groups include Concord, Liverpool, Blacktown, Campbelltown, Fairfield, Auburn, Canterbury and Austral. Installation-cost enquiries sit alongside the product and service categories, reflecting customers who are still comparing the scope of a system.
What the structure makes clear
Someone adding cameras to a home may need a different discussion from a customer with an existing system that needs repair. The account keeps those requests distinct, with local detail alongside them. This case concerns the Nex CCTV account and does not combine it with the separate Nex Data account.
The point of this service detail is relevance. It gives a prospective customer more than a business category: it identifies the kind of work they can ask about. For the business, the same distinctions provide a practical way to discuss the enquiry mix and the information needed before a quote or booking. It separates the customer’s immediate question from the wider service range the business offers.
The website alongside the campaign
The website case shows the public service presentation separately, with real page captures and the enquiry experience. It provides a useful companion to this account-level view of the advertised services.
Explore the Nex CCTV website case study, or read about SoudCoh’s Google Ads management.
Tags
- Google Ads
- CCTV and security-system installation
- Sydney, NSW
- CCTV
That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
What the results measure.
The definitions behind the campaign results, from enquiries and conversion rates to advertising spend.
- Conversion
- An action recorded under the account’s conversion setup, such as a tracked call, form submission, booking or purchase. Platform call/form enquiries are described separately in the study; repeat calls can be separate events, so enquiries are not necessarily unique people.
- Cost per job · cost per lead
- Advertising spend divided by the relevant recorded enquiry or job count. The study identifies the denominator. Enquiry cost is considered alongside lead quality and job value.
- Conversion rate
- The share of people who clicked the ad and then did the thing. A high click count with a low conversion rate usually means the ad and the page are promising different things.
- Ad spend
- Money spent on the advertising platform. The enquiry costs and revenue-to-ad-spend figures here exclude agency fees and the cost of delivering the client’s service.
- The measurement window
- The period covered by the result, with spend and outcomes drawn from the same reporting window.
- A starting point
- Starting values appear beside the resulting figure when the account history is available.
- Qualified lead
- An enquiry that matched the service and the service area, so it was worth someone picking up the phone for. Where a study says qualified, somebody checked.
- An anonymised client
- Government, council and cultural-institution engagements are published as sector and jurisdiction only. The work and the measured outcome are described in full; the organisation is not named.
This page exists because of two of the six stages.
Compound is how our team works on any account — six stages every change passes through. Two of them are why there is anything honest to publish.
Meter
If it can't be measured, it doesn't get bought.
Before a dollar moves, every action worth money to the business is tracked as itself — calls, forms, bookings, purchases — with values attached. Without that stage there is no honest number to publish afterwards.
Ledger
Every change we make becomes a record you can open.
Every change lands in a dated record as it happens — what was added, what was stopped, what was rewritten and what it cost. Writing this page afterwards was reading a file, not reconstructing a memory.
What actually happens after the first call.
No mystery and no lock-in before you have seen anything. This is the sequence every account on this site went through.
- The call
Thirty to forty-five minutes, free
What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.
- Week 0
The audit
We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.
- Week 1
The build
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. A second person checks all of it before anything is live.
- Day one
You press go
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
- Days 1–14
The clean
The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.
- From there
Rhythm
Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.
Before you ask us anything
Here is what everybody asks first.
The questions this raises.
How the results were measured and how the approach could apply to your business.
The first call is free and there is no deck.
Book a callWhat services does the campaign cover?
Served groups include home security cameras, residential CCTV, camera installation, CCTV packages, alarm systems, intercoms, wireless CCTV, IP camera systems and camera repairs. Hikvision and HiLook also appear as brand-specific groups. Location groups include Concord, Liverpool, Blacktown, Campbelltown, Fairfield, Auburn, Canterbury and Austral. Installation-cost enquiries sit alongside the product and service categories, reflecting customers who are still comparing the scope of a system.
Why does the account separate these enquiries?
Someone adding cameras to a home may need a different discussion from a customer with an existing system that needs repair. The account keeps those requests distinct, with local detail alongside them. This case concerns the Nex CCTV account and does not combine it with the separate Nex Data account.
Does this case publish a performance result?
This story focuses on the verified campaign service structure. It does not assign an unverified cost per lead, revenue return or customer outcome to the work.
What do the results in this Nex CCTV case study measure?
Campaign figures come from the advertising account and, where stated, SoudCoh.app enquiry and won-job records. Each result identifies the action or revenue it measures.
Which records support these results?
Result basis: Verified campaign service scope. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.
Would this work for my business?
We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.
Why does this study show a result but not a starting point?
Where a comparable earlier result is available, the study shows both values. New accounts report their launch result, with the tracking basis explained alongside it.
How would you plan this for my business?
We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.
There are dozens more of these.
Every study we have published sits in the library, filterable by industry and by the work involved.
The work that produced this.
Explore the services behind this engagement.
- How we build an account like this oneWhich channels we turn on, in what order, and what a realistic first ninety days produces.
- Every way to show up on GoogleSearch, Shopping, Display, YouTube, Performance Max and remarketing, and which of them is worth your money first.
- The measurement that makes these numbers checkableCall tracking, form attribution and conversion imports. Without it every figure on a case study is just a claim.
The briefing behind the work.
The case study records what happened. These explain the channel, measurement or operating decisions behind the result.
A result is only useful when the owner can see where it came from and what changed. That case is argued in What to ask when an agency cannot explain the account.
Why a clean account can still report the wrong outcome when the conversion definition is wrong. The other half of it is set out in The conversion-tracking errors that duplicate sales and GST.
The work behind this one is written up in full under how we build an account like this one, and the ninety-day plan that produced results like these sets out the sequence in order.
Want results like this?
Thirty minutes on your numbers, and a written list of what we would change first. Yours to keep either way.
A real conversation and a written list of opportunities.