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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyA plumbing lead on Google Ads: A$141 median, 15 accountsSLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a drains-first website, Sydney and NewcastleHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyAn electrician lead on Google Ads: A$118 median, 7 accountsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%A cleaning lead on Google Ads: A$58 median, 14 accountsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries

    Research that turns questions into decisions.

    We help organisations, councils and public agencies plan research, understand audiences and make findings useful. From a focused evidence review to a survey journey or reporting dashboard, the work starts with the decision your team needs to make.

    Discuss your research question

    Choose the help your team needs.

    Research planning and evidence reviews

    Define the decision, review existing evidence and agree what further information is needed. Keep sources, dates and unresolved questions together.

    • Research brief and source register
    • Evidence review and comparison
    Explore the approach

    Surveys and participant journeys

    Develop clear questions, participant information and accessible survey screens. Pilot the journey and coordinate the recruitment, fieldwork and review arrangements.

    • Questionnaire and pilot findings
    • Recruitment and fieldwork plan
    Explore the approach

    Community and stakeholder research

    Understand the people affected by a service or programme. Plan interviews, consultation activities and feedback analysis around the decisions their contribution can influence.

    • Participation and interview materials
    • Theme analysis and feedback summary
    Explore the approach

    Supplier and relationship research

    Organise information about businesses, ownership and documented relationships. Make identity checks, source quality and the meaning of each connection visible.

    • Checkable evidence register
    • Relationship maps and findings
    Explore the approach

    Reporting, dashboards and visual explanation

    Turn the findings into a format the intended reader can use. Connect measures to definitions, show the relevant context and prepare clear charts, tables and summaries.

    • Dashboard and metric definitions
    • Visual reports and plain-language summaries
    Explore the approach

    Evaluation and adoption

    Plan how a service or programme will assess progress. Establish the baseline, distinguish activity from outcomes and give the team a practical review and update routine.

    • Evaluation and benefits framework
    • Adoption resources and review plan
    Explore the approach

    From the first question to a useful handover.

    1. 1 / 4

      A question worth answering

      Agree who will use the findings and what decision they support. Review the current evidence before commissioning more collection.

      A focused research brief

    2. 2 / 4

      A method people can review

      Define the audience, recruitment, questions, information handling and review responsibilities. Test a small complete journey before fieldwork.

      A reviewed plan and pilot

    3. 3 / 4

      Evidence with a clear trail

      Keep the source, preparation choices and limitations with the findings. Use specialist methodological review where the work needs it.

      Findings that can be checked

    4. 4 / 4

      A result the team can use

      Prepare the summary, visual explanation and working records. Agree who will act on the findings and how the information will be maintained.

      A practical decision and handover

    Protect participants. Keep responsibilities clear.

    Plan consent information, access, retention and approved handling before collecting data. The project brief identifies the people responsible for the method, participant support and review decisions.

    Security, privacy and government standards

    Specialist review where it matters

    Sensitive human research, clinical topics and specialist statistical conclusions need qualified practitioners and any required approvals. We define those roles alongside the digital, communications and coordination work.

    An accessible participation journey

    Review wording, navigation, error recovery and appropriate alternatives with the intended audience. Keep findings and retests in the acceptance record so accessibility is part of delivery.

    An audience-research approach in context.

    Federal innovation grant cohort · Federal · Commercial sustainability

    Design approach

    Concept illustration — Regional masthead billboards

    Concept — Regional masthead billboards across the publisher cohort

    1 / 4

    Audience and publishing tools for regional news.

    A capability approach for regional publishers that need clearer subscription journeys and more consistent audience communication. We can design reusable website patterns, brand applications and research activities around each masthead’s needs.

    The design challenge

    Limited teams managing many audience touchpoints.

    Subscription pages, email, member information and advertising material all compete for a newsroom’s time. Reusable patterns can make the experience easier to maintain and understand.

    Our approach

    Shared patterns with a distinct local identity.

    Design subscription and membership journeys alongside audience research, campaign concepts and editorial templates. Adapt the shared approach to each publisher’s voice and priorities.

    What we can deliver

    • Subscription and membership journey design
    • Website, email and social templates
    • Brand and campaign concept development
    • Audience-research planning
    • Advertising and membership communication materials
    • Workshop, evaluation and handover planning

    Research, answered.

    What research services does SoudCoh offer?

    We can support research planning, evidence reviews, surveys, participant journeys, stakeholder consultation, business research, dashboards and visual reporting. The brief defines the method, deliverables and specialist responsibilities for the project.

    Can you support government and council research?

    Yes. We can help public teams plan research, develop participation materials, organise evidence and communicate findings. The scope includes the organisation’s information-handling requirements and the service, methodological and specialist reviews the work requires.

    How do you approach sensitive or clinical research?

    Define the participant protections, professional responsibilities and required approvals before collection begins. Qualified research and clinical practitioners lead the relevant specialist decisions. SoudCoh can support the communication, digital journey, coordination and reporting work within that agreed plan.

    How are privacy and accessibility planned?

    Agree what information is necessary, who can access it, where it is handled and how long it is retained. Accessibility requirements belong in the questionnaire, interface and testing plan, with review evidence recorded before release.

    How much does a research project cost and how long will it take?

    The scope depends on the question, audience, method, recruitment, approvals and outputs. We can define a manageable first stage and set out its resources, dependencies and review points before work begins.

    Can we begin with an existing survey or dashboard?

    Yes. Bring the current material and the decision it is meant to support. We can review the questions, data definitions, reporting process and user journey to identify useful improvements.

    What does the research handover include?

    Agree the findings, source records, data, definitions, analysis documentation and usable exports in the project scope. Include ownership, access, retention and transition responsibilities so your team can use the work after delivery.

    Bring the question, report or idea.

    Show us the information your team relies on and the decision it needs to support. We can review the current research or reporting process and help define a useful next step.

    Review your research idea