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    Proof
    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Website Development
    I-ELEC

    I-ELEC: electrical website design in Inner Sydney

    I-ELEC · Electrical services · Inner Sydney, NSW

    The short version · Website delivery

    I-ELEC — an Inner Sydney electrical website with room for faults and smart systems.

    Talk to us about your websiteAll case studies
    I-ELEC

    Campaign work · I-ELEC

    The campaign behind the enquiries.

    See the advertising work for I-ELEC, with the results and measurement explained in each campaign case study.

    Campaign case study

    I-Elec: local electrical requests from installations to faults

    I-Elec’s Google Ads case study: electrical installation and fault finding. Explore the campaign services and enquiry approach.

    Read the campaign case study

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Carry a particular installation into the enquiry

      The smoke-alarm destination updates the service heading and visual panel while keeping the same quote structure. This gives a specific installation a clear place within the catalogue.

      I-ELEC smoke-alarm installation page with matching quote panel
      Open full-size screenshot

    2. Website detail

      Use contrast to establish the local service

      Lime and white type on a dark background makes the Inner Sydney electrical message prominent. A white quote panel sits beside it, with the contact route easy to identify.

      I-ELEC Inner Sydney electrical introduction beside its quote panel
      Open full-size screenshot

    The case study

    Inside the build for I-ELEC.

    The short list

    1. Keep the local electrical offer clear.
    2. Give specialist systems their own destinations.
    3. Explain the job before the contact action.

    The design choices and customer journey behind this website.

    Keep the local electrical offer clear

    SoudCoh built I-ELEC’s website around repairs, switchboards, safety switches, lighting and installations in Inner Sydney. Emergency and no-power topics give urgent customers a direct starting point, while the broader catalogue supports planned work.

    The local-area structure reinforces the region throughout the site. A visitor can explore the relevant service and see how it connects to the location of the property.

    Give specialist systems their own destinations

    Alongside everyday electrical work, the website includes CCTV, Cbus repairs and programming, Kasta systems and office fit-outs. These topics need more explanation than a general electrician introduction, so separate pages give them the necessary space.

    The service hierarchy lets the website cover both a simple repair and a more involved installation without making every visitor read the same content.

    Explain the job before the contact action

    The emergency-service content presents a sequence from describing the issue through assessment, a quoted price, the work and testing. Common questions give the visitor another place to understand the service.

    The website’s safety, reviews and about routes support the catalogue. They provide additional context for someone making a considered choice while preserving direct contact routes for customers ready to speak.

    Connect the specific topic to a familiar enquiry

    Phone and contact choices remain part of the shared site structure. The visitor can move from a switchboard, lighting or automation topic into the same recognisable enquiry journey.

    The finished website gives I-ELEC’s local service range depth. It separates customer symptoms from specialist systems, then connects both to a practical conversation about the work.

    Explore our website design and development work for how we connect a specific service offer with a useful customer journey.

    Tags

    • Website design
    • Electrical services
    • Inner Sydney, NSW
    • Switchboards
    • CCTV

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

    Discuss your websiteSee more accounts
    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

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    More work for electricians.

    Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.

    Browse all case studiesExplore our work for electricians

    The work that produced this.

    Explore the design, content and enquiry tracking services behind a website like this.

    The briefing behind the work.

    Further reading on the decisions that connect a website with the wider marketing work.

    The profile and service-area rules for the mobile businesses represented throughout this library. That case is argued in Ranking a service-area business without publishing a storefront.

    A review process that follows a real completed job and stays inside Google's rules. The other half of it is set out in Review requests that do not sound automated.

    The work behind this one is written up in full under where electricians usually lose the money, and the six stages every change on this account passed through sets out the sequence in order.

    Browse all case studies

    Ready for your next website?

    Tell us about your business, your services and what your website needs to do. We’ll help you decide what to build next.

    Discuss your websiteSee the whole library

    A clear scope, a considered design and a practical next step.