We built service pages with steps, options, a recent work gallery and common questions. We also added a first-service offer shown with its conditions every time it appears.
The business
SK Electrical is a licensed electrical contractor based in Sydney's Inner West. Its electricians take emergency call-outs around the clock and handle the everyday work of a busy trade: switchboard upgrades and repairs, safety switches, smoke alarms, fault finding, lighting, ceiling fans, powerpoints and EV chargers. It also does Level 2 work on the network side of the meter, from disconnections to consumer mains, and commercial fit-outs and maintenance.
The brief
People rarely look for an electrician in general. They look for one job, such as a ceiling fan or a switchboard upgrade, or for an electrician in their own suburb. The brief was to give each of those a page about exactly that job or that place, and to keep the call button, the callback form and the first-service offer in the same place on every page.
The offer had a second requirement. A discount with conditions works only if the conditions are clear before the call, so the terms had to sit right beside the offer, not on a separate page.
One menu for 22 services
The header carries the offer bar, an open-around-the-clock note, the call button, a link to every area served and a Services menu that lists all 22 services, from emergency call-outs and switchboards to the five Level 2 pages. A floating Google rating sits in one corner of every page and a floating Call Now button in the other.
Service pages that explain the job
Every service page opens with the job in the headline, a photo, the offer chips with their terms and the call and quote buttons, with a callback form close by that asks for a name, a number, an email, the suburb and the issue. Further down it sets out how the job is done step by step and what is included. On the ceiling fan page that means four steps, from choosing the spot to testing every speed, and three ways to have a fan fitted, with a note that the job is quoted as a whole, not by the hour.
A rolling gallery of captioned job photos runs across every service page, and the pages for ceiling fans, appliances, EV chargers and emergency call-outs add a gallery of that exact job. Common questions and links to the other services close each page.
A page for every suburb
370 suburb pages sit behind a locations page that lists 46 Inner West suburbs and 324 more across Sydney. Each suburb page names the suburb above the headline, a short section on the homes there and the electrical work they tend to need, links to nearby suburbs and answers to questions about electricians in that suburb. The Leichhardt page, for example, talks about heritage terraces, renovated cottages and newer apartments.
An offer with its terms beside it
The first-service offer appears in the bar above the header, in the chips under every headline and beside the callback form. Each time, one plain line says who qualifies and the job size it applies to, and that the quote is free either way. The visitor reads the conditions before they ring.
Level 2 work on its own pages
Five pages cover Level 2 work: network connections and defect notices, disconnection and reconnection, consumer mains, aerial mains and points of attachment, and metering and main fuses. This is work for a Level 2 accredited electrician, and the people who need it are often builders or owners with a notice from the network. Giving it separate pages keeps it apart from lights, fans and powerpoints.
Built for phones
On a phone the offer bar stays at the top and the header shrinks to the logo, a Call Now button and the menu. The offer chips stack under the headline with their terms beneath them, followed by the call and quote buttons, and once the visitor scrolls, a call bar stays at the foot of the screen.
What it connects to
The site is where SK Electrical's Google Ads land. Each ad group points to the matching service page, and general ads land on the home page. In the SK Electrical campaign case study, two in three enquiries traced to the ads were phone calls and 64% of ad clicks came from phones, which is why the call button leads on every page and every screen size.
For an electrical business that needs a site at this depth, see our website design services and marketing for electricians.
