SLS Solicitors: a landlord website with legal-route guidance and consultation forms

We built a consultation form that captures the property and the legal route. We also added services, fixed-fee packages, five steps and the court forms explained in order.

The business

SLS Solicitors runs a specialist tenant eviction service for landlords across England and Wales, under the Tenant Eviction Solicitors name. Its solicitors prepare possession notices, take claims to court, represent landlords at hearings, recover rent arrears, remove squatters and arrange bailiff enforcement, on fixed fees.

The brief

A landlord with a tenant who has stopped paying, or will not leave, is usually stressed and short of time. They want to know which legal route applies, what paperwork is involved and what happens next. The brief was one long, plain page that answers those questions in order, a consultation form that captures the case from the first screen, and a page for each town the firm serves.

A consultation form on the first screen

The header links down the page to services, process, pricing, testimonials, questions and contact, with a Locations link to the town index, a call link and one button: Free Consultation. Beside the headline, the consultation form promises a fixed-fee quote, no obligation and a one-hour response. It asks for a name, a phone number and an email, then the town or postcode of the property and the landlord's situation: an existing Section 21 court case, Section 8 grounds, a notice to quit, or unsure. A consent box and a note on data protection sit above the button.

One page that answers the questions in order

Below the form, the page sets out six services, from existing Section 21 court claims and Section 8 possession to squatter removal, rent arrears recovery, court representation and bailiff enforcement. Section 21 is listed only for court claims already under way. Three fixed-fee packages follow, with what each includes and a note on court fees, then five steps from the free consultation to getting the property back, with a note on each later step that its timing depends on the court and on enforcement.

A documents section shows the claim form for possession and the request for a warrant of possession, the two court forms the firm files, and what each does. Six common landlord situations, from unpaid rent to antisocial behaviour, each carry a Get Help Now button, and ten common questions close the page.

122 location pages

A locations index lists 100 towns in England and 22 in Wales, each with its own page. A location page names the town in the headline, carries a call strip that asks about eviction in that town, marks the town on a street map and titles the process section for it, with the same consultation form, services and questions as the home page.

Built for phones

On a phone the seven links fold behind one button, with the call link and the Free Consultation button at the foot of the menu. The headline and four short trust tiles fill the first screen, and the form follows.

What it connects to

The site is where the firm's tenant eviction Google Ads land. In the SLS Solicitors campaign case study, 62% of consultation forms came from clicks outside weekday office hours, which suits a page that opens with the form rather than a phone line.

For a professional services firm planning a site like this, see our website design services.