Mefaa · Business and legal advisory enquiries · Saudi Arabia
The short version · Verified campaign service scope
Mefaa’s Google Ads account covers business and legal advisory enquiries, with distinct service groups that reflect the work customers enquire about.
Search
campaigns organised around specific services
Verified campaign service scope
Results from the client’s advertising account and, where stated, SoudCoh.app enquiry and won-job records.
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The short list
The campaign decisions and results behind this work.
Mefaa’s account uses Arabic campaign and service groups for legal enquiries in Saudi Arabia. The structure distinguishes general requests for a legal consultation from specific business, property and dispute-related matters.
SoudCoh’s Google Ads work gives that offer a defined search-campaign structure. The account records separate service groups with advertising delivery, so the work can be described through the actual requests it covers.
The served categories include company formation, contract drafting and review, trademark registration, franchising, corporate legal services and governance. Commercial-law and corporate-lawyer enquiries appear alongside general legal-advice categories.
The account also names property advice, real-estate disputes and enforcement, estate matters, and representation or written submissions. Corporate-lawyer groups distinguish Riyadh, Jeddah and Dammam or the Eastern Province within the wider Saudi enquiry scope.
Someone forming a company and someone seeking help with an existing dispute need different conversations. The service structure makes those subject areas visible in the advertising account. These are descriptions of the advertised legal enquiries, not advice about an individual matter, a claim of entitlement or a prediction about a legal result.
The point of this service detail is relevance. It gives a prospective customer more than a business category: it identifies the kind of work they can ask about. For the business, the same distinctions provide a practical way to discuss the enquiry mix and the information needed before a quote or booking. It separates the customer’s immediate question from the wider service range the business offers.
This case documents the campaign’s service scope. It is a useful starting point for understanding the work requested through search, with each named category tied to a real part of the advertising account.
Explore SoudCoh’s Google Ads management for the broader approach to service-led search campaigns.
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That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
The definitions behind the campaign results, from enquiries and conversion rates to advertising spend.
Compound is how our team works on any account — six stages every change passes through. Two of them are why there is anything honest to publish.
If it can't be measured, it doesn't get bought.
Before a dollar moves, every action worth money to the business is tracked as itself — calls, forms, bookings, purchases — with values attached. Without that stage there is no honest number to publish afterwards.
Every change we make becomes a record you can open.
Every change lands in a dated record as it happens — what was added, what was stopped, what was rewritten and what it cost. Writing this page afterwards was reading a file, not reconstructing a memory.
No mystery and no lock-in before you have seen anything. This is the sequence every account on this site went through.
What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.
We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. A second person checks all of it before anything is live.
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.
Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.
Before you ask us anything
Here is what everybody asks first.
How the results were measured and how the approach could apply to your business.
The first call is free and there is no deck.
Book a callThe served categories include company formation, contract drafting and review, trademark registration, franchising, corporate legal services and governance. Commercial-law and corporate-lawyer enquiries appear alongside general legal-advice categories. The account also names property advice, real-estate disputes and enforcement, estate matters, and representation or written submissions. Corporate-lawyer groups distinguish Riyadh, Jeddah and Dammam or the Eastern Province within the wider Saudi enquiry scope.
Someone forming a company and someone seeking help with an existing dispute need different conversations. The service structure makes those subject areas visible in the advertising account. These are descriptions of the advertised legal enquiries, not advice about an individual matter, a claim of entitlement or a prediction about a legal result.
This story focuses on the verified campaign service structure. It does not assign an unverified cost per lead, revenue return or customer outcome to the work.
Campaign figures come from the advertising account and, where stated, SoudCoh.app enquiry and won-job records. Each result identifies the action or revenue it measures.
Result basis: Verified campaign service scope. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.
We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.
Where a comparable earlier result is available, the study shows both values. New accounts report their launch result, with the tracking basis explained alongside it.
We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.
Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.
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The case study records what happened. These explain the channel, measurement or operating decisions behind the result.
Why a clean account can still report the wrong outcome when the conversion definition is wrong. That case is argued in The conversion-tracking errors that duplicate sales and GST.
The repeatable budget, query and tracking checks that sit behind a result like this one. The other half of it is set out in The Google Ads checks worth automating.
The work behind this one is written up in full under search advertising in a high-cost keyword market, and the six stages every change on this account passed through sets out the sequence in order.
Thirty minutes on your numbers, and a written list of what we would change first. Yours to keep either way.
A real conversation and a written list of opportunities.