Aussie Electrical's account separates electrical services, local areas and air conditioning. Over two consecutive 30-day periods, jobs won from traced Google Ads enquiries increased 67%, and their agreed value increased 28%.
The business
Aussie Electrical is the electrical business of the Aussie Home Services group, alongside Aussie Plumbing and Aussie Drains. Its licensed electricians work across Sydney, the Central Coast and the Blue Mountains, and it is an accredited Level 2 Service Provider, so it can work on the supply to a home as well as the wiring inside it.
The work runs from no-power call-outs and fault finding to smoke alarms, power points, switchboard upgrades, Level 2 mains and metering, and air conditioning supply, installation and servicing. Some of it is urgent and some of it is planned weeks ahead.
What we set out to do
The aim was to make Google Ads pay in won jobs, not just in clicks or calls. That meant reaching people searching for each kind of electrical job in each part of the service area, and tracing every enquiry from the ad to the client's job records, so the return could be measured in the value of work the client actually won.
What we built
The account separates service and location campaigns, with dedicated streams for switchboards, Level 2 work, no-power enquiries and air conditioning. Fans, smoke alarms, lighting, power points, meter boxes and three-phase work are represented in the ad groups, and local groups include Umina Beach, Blacktown, Campbelltown, Terrigal, Gosford and Katoomba. The structure serves a customer who knows the installation they need and one who can only say the power is out.
A few weeks after launch, air conditioning got a campaign of its own, with its own tracked phone number. Calls and web forms are traced to the ad they came from, then matched to the job the client marked as won, at the agreed job price. Each search lands on a page about that exact job, on the site described in the Aussie Electrical website case study.
What happened
Jobs won from Google Ads enquiries increased 67% in the last 30 days compared with the previous 30, while won job value increased 28%. Dedicated service campaigns covered switchboards, Level 2 electrical work, no-power enquiries and air conditioning, each linked to relevant pages and tracked enquiries.
The dedicated air conditioning campaign gives installation and servicing work its own messages and tracked number. Electrical campaigns cover switchboards, Level 2 mains and metering, smoke alarms and urgent faults, with local ad groups across the service area.
Keeping those services separate makes the enquiry records useful: each call or form can be reviewed against the work the team quoted and won.
Related work: calls and forms case study, Google Ads management.
