Illuminate Laser Emporium: a clinic website with treatment facts, prices and booking

We built nine treatment pages, each opening with quick facts and carrying its own price list. We also added a booking card on the home page, the contact page and every treatment page that explains the handover to the booking platform.

The business

Illuminate Laser Emporium is a laser and skin clinic on Waverley Road in Malvern East. It offers nine treatments, including skin needling, IPL pigmentation and acne treatment, super hair removal, RF skin tightening, carbon laser facials, body sculpting and laser tattoo removal. The same practitioner runs the consultation and every session after it, and appointments are booked through the clinic's online booking platform.

The brief

People choosing a skin clinic want to know a few things before they commit: what the treatment does, how many sessions it takes, what it costs and who will be holding the handpiece.

The brief was to put those answers on the page, treatment by treatment, rather than leave them for a phone call, and to make booking a consultation as easy from a treatment page as from the home page. The site also had to work as the landing page for the clinic's Google Ads, where most enquiries come from people on a phone.

A booking card on every treatment page

The same short booking card appears on the home page, the contact page and every treatment page: name, phone, email and the treatment, which arrives already chosen on a treatment page. The card says what happens next: the time is picked on the following screen, and the consultation fee comes off the first treatment. On the home page the card can switch between face and skin treatments and body treatments.

Nine treatment pages that answer the first questions

Each treatment page opens with a plain explanation and a strip of quick facts. For super hair removal that means about 15 minutes a session, six to eight sessions, four to six weeks apart and no downtime. Below that, the page explains how the treatment works, shows results from the clinic and answers the questions people ring up to ask, and some pages add the areas that can be treated.

Each page then repeats its own price list and the booking card, shows the clinic and links to the other treatments.

Prices in full

The pricing page lists every treatment and package in full, area by area, with a bar of jump links that stays in view as the visitor scrolls. A card explains where the consultation fee goes, and a short section covers paying on the day or in instalments. The Treatments menu shows each treatment's starting price, so the range and the cost can be read before a single click.

The clinic, the practitioner and the equipment

The home page shows the clinic before anyone walks in: five labelled photos from the street front to the client lounge. A section headed Who treats you, and what with explains that the practitioner who assesses the skin is the one who treats it, and lists six machines by name with what each one is used for. Before-and-after photos from the clinic can be filtered by treatment, and the clinic's reviews are shown with a link to read every one.

Directions a first visit needs

The contact page leads with the street address and a description of the shopfront to look for, shows whether the clinic is open at that moment, notes wheelchair access, parking and public transport, and lists the opening hours with today highlighted. The cancellation and refund policies, the privacy policy and the terms and conditions each have their own page.

Built for phones

On a phone, the header keeps the logo, a call icon and the menu. The home page leads with the headline, a tap-to-call number and the clinic's rating, with the booking card straight after.

Treatment pages put Book a consultation and the call button first, then the quick facts. A floating button keeps the clinic's rating and contact options in the corner of the screen.

What it connects to

The site is where the clinic's Google Ads land. Calls and booking requests from the ads are recorded, so the campaign is judged on enquiries rather than clicks.

Since calls and forms were both tracked, one in 13 ad clicks became a call or a booking request, and 91% of enquiries came from people on a phone. The Illuminate campaign case study sets out how that was measured.

For a clinic that wants its treatments explained before the first call, see our website design services.