We built 28 service pages in five groups, each group with its own hub. We also added 40 local service pages under six Sydney regions, and 19 industry pages.
The business
Rex Group provides commercial and industrial cleaning across Sydney: offices, strata buildings, warehouses and factories, medical and aged care sites, schools and childcare centres, gyms, hotels and commercial kitchens, plus specialist work such as pressure washing, floor stripping and builders' cleans.
Its offer is specific. A free site walkthrough comes first, then a fixed quote with no lock-in contract. The cleaners are police-checked and employed by Rex Group, a local supervisor looks after each site, and every clean is closed out with a digital sign-off.
The brief
Commercial cleaning is bought differently from a household service. An office or facility manager wants to know what will be cleaned, how the price is worked out and who is accountable, and wants that for their type of site and their part of Sydney.
The brief was a website with a page for every service, place and industry the business works in, real explanations of pricing and scope, and one consistent next step on every page: book a free walkthrough, or call.
28 services in five groups
The Services menu sorts 28 services into five groups: commercial and office; industrial and warehouse; healthcare, education and fitness; hotels and kitchens; and specialist and periodic work. Each group has its own hub page. Beside the groups, a panel explains the walkthrough-then-fixed-quote process with buttons to book or call.
Each service page opens with breadcrumbs, a headline that says what is done and where, four trust tiles, call and walkthrough buttons, and a quote form already set to that service.
40 local pages under six regions
Local service pages pair a service with a place: office cleaning in Parramatta, warehouse cleaning in Eastern Creek, strata cleaning in Mosman. The service areas page groups them under six regions: the Sydney CBD, North Shore, Eastern Suburbs, Inner West, Western Sydney and Sutherland Shire, each with its own overview page.
The Parramatta page shows how they work. The breadcrumb runs through Western Sydney, the copy talks about the area's new towers, older mid-rise buildings and customer-facing offices, and the quote form opens with Parramatta and Office Cleaning already filled in.
19 industries
Industry pages cover the sectors Rex Group works in, from health and aged care, education and manufacturing to transport and logistics, mining, defence, maritime and renewable energy. The healthcare and aged care page, for example, explains infection-control cleaning for medical centres, dental and allied health practices, day clinics and aged care homes, with the quote form beside it.
Pricing, scope and 36 guides
The pricing page explains the three ways commercial cleaning is priced, per cleaner-hour, per square metre and as a fixed monthly contract, with typical ranges for the first two and the kind of site each suits. A scope checklist lists tasks by area: workstations, boardrooms, kitchens, bathrooms, reception and periodic work.
Thirty-six guides cover costs, scope, switching cleaners, insurance and certifications, and settings such as data centres, childcare and medical clinics. The commercial cleaning cost guide opens with its reading time and key takeaways, and keeps a fixed-quote panel beside the article.
A walkthrough booked in a few taps
The Free walkthrough button in the header opens a short booking pop-up. The visitor taps one of eight site types, can tap one of four cleaning frequencies, then adds a name and phone number. Frequency, email, suburb, company and notes are all marked optional. The header and hero also show whether the office is open, and switch to an after-hours callback message outside business hours.
Built for phones
On a phone, the header keeps a call button and the menu. The hero puts a full-width call button and the walkthrough button under the headline, and a bar fixed to the bottom of every page holds Free quote and Call. Every call button is a tap-to-call number.
Service pages stack into one column: breadcrumbs, the headline, the description and the trust tiles, with the fixed bar always in reach. A facility manager checking a site on the move can read the scope and book a walkthrough without hunting for the form.
What it connects to
The forms ask for what the team needs to call back properly: the service or type of site, the suburb, and how often it needs cleaning. Local and service pages fill in what they already know, so the request arrives saying what and where.
Reviews come from the business's Google Business Profile. The reviews page shows the rating summary and each review with a link to see it on Google, and a floating rating button opens the same reviews in a side drawer. Rex Group also runs Google Ads with us, and its warehouse, office and strata cleaning campaigns each have a matching service page to send searches to. Read the Rex Group campaign case study.
See our website design work and marketing for cleaning businesses for how we build service, local and industry pages around a clear next step.
