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    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Website Development
    Rex Group

    Rex Group: cleaning website design in Sydney

    Rex Group · Commercial cleaning · Sydney, NSW

    The short version · Website delivery

    A Sydney commercial cleaning website that lets customers navigate by premises or service, inspect the scope and send a contextual quote request.

    Talk to us about your websiteAll case studies
    Rex Group

    Campaign work · Rex Group

    The campaign behind the enquiries.

    See the advertising work for Rex Group, with the results and measurement explained in each campaign case study.

    Campaign case study

    Rex Group: commercial cleaning at the scale of the premises

    Rex Group’s Google Ads case study: commercial and industrial cleaning. Explore the campaign services and enquiry approach.

    Read the campaign case study

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Connect a local service message to the request

      Rounded display type and warm orange accents distinguish the Rex Group identity. The enquiry panel asks for the service as well as suburb, making the quote request specific to the work and location.

      Rex Group commercial cleaning introduction beside a service and suburb quote form
      Open full-size screenshot

    2. Website detail

      Use a dedicated page for the pricing explanation

      The pricing page gives its message a full-width introduction over workplace imagery. A visible phone control provides a direct contact choice while the visitor considers the site-dependent scope.

      Rex Group pricing introduction with a visible phone control
      Open full-size screenshot

    The case study

    Inside the build for Rex Group.

    The short list

    1. Service and industry navigation support different ways of researching a job.
    2. Checklist and pricing routes give practical detail its own space.
    3. Service and suburb fields connect the enquiry to the premises.

    The design choices and customer journey behind this website.

    Start with how a commercial customer searches

    A customer arranging commercial cleaning may know the type of building, the task or the location before they know the right service name. SoudCoh built Rex Group’s website with dedicated service and industry routes so these different starting points can lead into one consistent enquiry journey.

    The Sydney context is made clear in the commercial content and area navigation. The site keeps the local market connected to the type of premises and the work requested.

    Give the service range a useful structure

    Offices, warehouses, medical sites and high-rise cleaning have individual service pages, with industry routes offering another way through the catalogue. A visitor can explore a specific task or begin with their setting.

    The office-cleaning page provides a concrete example of the approach. Its role is to explain one service in context while leaving the wider range accessible through shared navigation.

    Make scope and accountability part of the presentation

    A commercial checklist and pricing route give supporting detail its own space. The site also presents transparency and accountability as a brand message, placing that reassurance alongside the service explanation.

    Those pages let the visitor inspect the offer before contacting the team. They provide a clearer basis for a conversation than a broad list of services without detail about the work.

    Ask for the service and location together

    The quote form combines name, email and phone with the service required and suburb or area. That gives the request a concrete context from the outset: the business knows where the premises are and what the customer is asking about.

    The finished website connects its catalogue, local coverage and enquiry form. Each part supports the next decision, from recognising the relevant service through to describing the job.

    See our website design and development and marketing for cleaning businesses services for how we connect service content with a useful enquiry journey.

    Tags

    • Website design
    • Commercial cleaning
    • Sydney, NSW

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

    Discuss your websiteSee more accounts
    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

    The first call is free and there is no deck.

    Book a call
    Why include the service in the quote form?

    It gives the team context alongside the customer’s contact details and location. The enquiry begins with a clearer description of the work being requested.

    How do industry pages support the service catalogue?

    They let a customer begin with the type of premises they manage, then continue to the relevant service information.

    What does the case study say about reporting systems?

    It describes the website’s transparency and accountability message. It does not infer software integrations, reporting features or operational guarantees from that message.

    More work for cleaning businesses.

    Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.

    Browse all case studiesExplore our work for cleaning businesses

    The work that produced this.

    Explore the design, content and enquiry tracking services behind a website like this.

    The briefing behind the work.

    Further reading on the decisions that connect a website with the wider marketing work.

    The external entity data underneath any local-service acquisition programme. That case is argued in The citation inconsistencies that still move local rankings.

    Why the primary and secondary categories must match the work a business actually wants. The other half of it is set out in Google Business Profile categories as a silent rank constraint.

    The work behind this one is written up in full under read the cleaning businesses version of this, and the six stages every change on this account passed through sets out the sequence in order.

    Browse all case studies

    Ready for your next website?

    Tell us about your business, your services and what your website needs to do. We’ll help you decide what to build next.

    Discuss your websiteSee the whole library

    A clear scope, a considered design and a practical next step.