We built a quote form that asks about the surface, its size and its condition, beside a job photo. We also added three scopes of work and four steps on every service page.
The business
Sydney Hydro Jet Cleaning is a locally owned exterior-cleaning business working across Sydney, Monday to Saturday. The crew cleans driveways, paths and pool surrounds, tiled roofs, render and painted walls, sandstone, gutters and strata frontages, and seals concrete after a clean. The price is fixed in writing before work starts, and the people who quote the job are the people who do it.
The brief
Exterior cleaning is hard to buy over the phone. A driveway, a tiled roof and a sandstone wall each need a different method, and the price depends on the surface, its size and its condition. Most customers know what looks dirty, not which method it needs or what the service is called.
The brief was a site that explains each surface plainly, shows real results and turns a visit into a quote request that already describes the job. It also had to give the business's Google Ads somewhere useful to land, for every service and every part of Sydney.
A first screen that starts the quote
The home page opens on a plain statement of the problem, four short promises and two buttons: Get my fixed quote and Call the team. Beside them sit a before-and-after roof photo and the quote form. The form asks for a name, a mobile number, an email, the Sydney suburb and the service, with a Not sure option for anyone who cannot name it and an optional box for the surface, its size and its condition. A ticker across the top repeats the basics: Sydney wide, free fixed quotes, fully insured and the same crew on every job.
Eight services, each with three scopes
The Services menu lists all eight services with a line on each: high pressure cleaning, roof restoration, soft washing, concrete sealing, mould and algae removal, sandstone revival, gutter cleaning, and commercial and strata cleaning. Each service page opens with its own headline and job photo beside the quote form, then explains the method and what the customer gets.
A section headed Clear scope. Fixed price. sets out three ways the job usually runs. For high pressure cleaning that is a single surface, the whole property or a maintenance plan. For roof restoration, sealing and sandstone it is assess and quote, clean and treat, then restore and protect. Each scope has a Book this button. Four steps follow, from the first call to a written quote, preparation and the final walk-through, then five questions about that service and the services most often booked with it.
A page for every suburb
482 suburb pages cover Sydney, listed on the service-areas page under 12 regional headings, from the Northern Beaches and the Upper North Shore to St George and Western Sydney. Each suburb page puts the suburb in the headline, names its region in the opening line, lists all eight services for that suburb and answers five local questions, such as whether the team covers all of the suburb and whether the quote is fixed there.
Offers with the conditions beside them
The specials page sets out six offers as coloured cards: a no-obligation quote, clean and seal, roof and gutters, strata and commercial, a whole-property clean and a yearly maintenance plan. Each has a Claim offer button, and the conditions sit directly under the cards: one offer per property, quotes valid for seven days, and bundle pricing confirmed in the written quote before work begins. A row of four offers also appears on the home page and on every service page.
Proof and answers before the call
Proof, not promises sets six before-and-after pairs on the home page, one surface per photo: a roof, pavers and a pool surround, sandstone, render, mould and algae, and a roofline with its gutters. Two further sections explain how the crew works: the method matched to the surface, plants, drains and paintwork protected, and photos and a walk-through at the end. The FAQ page answers 12 questions in three groups: booking and service, pricing and quotes, and the work itself.
Built for phones
On a phone, the number sits in a bar above the logo and the menu folds away behind a single button. A two-part bar stays fixed to the bottom of every page, with Call the team on one side and Free quote on the other, and the call side rings the business in one tap. Pages keep the desktop order: the headline, the promises and the two buttons first, then the job photo and the quote form.
What it connects to
The site is where Sydney Hydro Jet Cleaning's Google Ads land, and calls and quote forms from it are traced to the ad that produced them. In the first 34 days of Google Ads, about 1 in 13 ad clicks became an enquiry, and 61% of those enquiries came through the quote form rather than a phone call. Three in four quote-form enquiries described the surface, its rough size or the type of property, which is the detail the crew needs to price the job. The Sydney Hydro Jet Cleaning Google Ads case study sets out how that was measured.
For an exterior-cleaning business that needs a site at this depth, see our website design services and marketing for cleaning businesses.
