Clean Effortlessly: an interactive cleaning page that shows the before and after

We built one landing page that opens on a room the visitor drags from moving-out mess to clean. We also added three before-and-after sliders and a cursor reveal further down the page.

The business

Clean Effortlessly is an end-of-lease cleaning company based in Granville that works across Sydney, from the CBD and the Eastern Suburbs to the Hills District and the Sutherland Shire. Its police-checked cleaners clean homes for tenants moving out, to the checklist real estate agents inspect against, and the work is backed by a bond back guarantee: anything the agent flags within 72 hours is cleaned again at no charge.

The brief

A tenant moving out has one inspection between them and their bond. Before they book a cleaner they want four things: proof that the clean will pass, the scope room by room, a price they can rely on and an easy way to book. The brief was a single landing page that answers those four in that order, looks nothing like a list of services, and still puts the quote form within one scroll of the top.

A first screen you can drag

The page opens on one room shown twice: moving-out day on the left, with boxes and dust, and effortlessly clean on the right. The divider follows the cursor, with a drag handle, so the visitor cleans the room by moving across it. Over it sits a serif headline, End of Lease Cleaning Sydney. Your bond back, effortlessly., the guarantee in one line, and a quote button and a call button. Four jump links in the header take the visitor to the before and afters, the inclusions, the pricing or the reviews.

The quote, second

The quote form comes straight after the first screen. Beside it sit four reassurances, from the bond back guarantee to police-checked and insured cleaners, and a card for anyone who would rather ring at any hour. The form itself is short: a name, a phone number, an email and a box for some details.

Proof the visitor can touch

Under Real transformations, three drag sliders show the same kitchen, bathroom and bedroom before and after, each with a line on what was done. A team section shows the cleaners, and a second interactive section, Move your cursor, watch us work, lets the visitor point at a dusty living room and see a circle of it come clean.

The scope, room by room

The inclusions are set out as the checklist the agent inspects against, in four numbered rooms: kitchen and oven, bathrooms and laundry, bedrooms and living, and windows and the extras. Each room has short task lines, from oven racks and rangehood filters to sliding door tracks, beside a photo of a cleaner on that part of the job. A longer section in plain English explains what an end-of-lease clean includes and what tends to trip an inspection.

Price, guarantee and coverage

Fixed prices are set out for five home sizes, from one bedroom and one bathroom to four bedrooms and two, with larger homes quoted by phone and add-ons such as carpet steam cleaning and windows listed beneath. The guarantee section explains the 72-hour re-clean, the insurance and police checks and the products used. An illustrated map shows 13 areas reached from the Granville base, and five common questions are answered before a final call to action.

Built for phones

On a phone the header keeps a call button and Get my quote, and the first screen keeps the before-and-after room, the headline and both buttons. Once the visitor scrolls, a bar fixed to the bottom of the screen carries a call button and the quote button through the checklist and the prices.

How a quote arrives

The form asks for a name, a phone number and an email, then some details. The example in that box prompts for exactly what sets an end-of-lease price: the size of the home, the suburb, the moving date and whether the carpets need steam cleaning. A quote request arrives with the job already described, and a tenant who would rather talk is one tap from a call on every screen.

For a cleaning business that needs a landing page like this, see our website design services and marketing for cleaning businesses.