We built a Drain Services menu that lists the specific jobs inside each service, with call and quote buttons. We also added region pages described by their pipes and suburb pages that name the drainers working nearby.
The business
Champion Drains is a family-owned drain business working across Greater Sydney, the drain-only sister brand of Champion Plumbing. Its drainers clear blocked drains, hydro-jet and descale lines, cut out tree roots, run CCTV inspections, reline and patch cracked pipes, repair sewer and stormwater drains and dig and replace pipes that are past saving. Each truck carries a jet blaster, a drain camera and the common parts, so most jobs are finished in one visit.
The brief
People with a drain problem rarely know the name of the fix. They know the kitchen sink will not clear, the toilet is backing up or water is pooling in the yard, and they want three answers: can it be cleared today, what will it cost, and is the crew real. The brief was a site about drains only, with a page for each kind of drain job and each Sydney suburb, and those three answers on every one of them.
A drain menu that goes down to the job
The header carries a strip with the open-now status, emergency cover and the no call-out promise, then a Drain Services menu, About Us, Reviews, Service Areas, FAQs, a call button and a Free quote button. The Drain Services menu lists the ten services on the left. Pointing at one opens its specific jobs on the right, each with one line on what gets fixed, and a call button and quote button sit under every list.
The home page opens with Blocked drain? Cleared today., a sentence on the jetter, the camera and the written price, a call button and a photo of the crew on a job. The quote form beside it asks for a name, a number, an email and a suburb, which drain service it is, and optionally what the drain is doing.
A page for the job you've got
Each of the ten services has a page with the service in the headline and already chosen in the quote form, then a list of what comes with every job of that kind. Below that, the visitor picks the job they actually have: blocked drain clearing, for example, splits into the kitchen sink, the shower and bath, the toilet, the outdoor and yard drain, and the main sewer. Each of the 47 specific jobs has its own page explaining what the work involves, with common questions answered.
20 regions and 688 suburbs
The service areas page splits Sydney into 20 regions, from the Northern Beaches to Wollondilly. Each region card opens with a line on what is hard on drains there, such as salt air and old trees in the Eastern Suburbs, and leads to a region page with its own quote form. Below the cards, every suburb is listed under its region.
Each of the 688 suburb pages names the suburb in the headline, explains which region run it sits on and which nearby suburbs the drainers are already working in, then lists the other suburbs in that region. The services, promises, steps and questions follow, so a suburb page answers as much as the home page.
The crew, on every page
The site shows the people who turn up. The home page has a strip of crew photos captioned by task, from the drain camera to the jetter and the trucks, a section of short video clips from Sydney jobs, and a section on the extra work the same drainer can do on the visit, such as a dripping tap or a blocked vanity waste, on one invoice. The about page introduces the family behind the business and the truck that arrives ready.
The home, service, region and suburb pages then repeat the same three steps: tell us what is going on, see the price before we start, and a drain fixed, tested and guaranteed. A section on the no call-out promise, the family crew and common questions answered straight close it out.
Built for phones
On a phone the header shrinks to the logo and the menu, and the first screen holds the headline, the promises and a full-width call button above the Google rating. Once the visitor scrolls, a floating call button with the no call-out promise stays at the bottom of the screen, so the number is in reach on the long service and suburb pages.
Connected to the drain campaigns
These service pages also support the dedicated Champion Drains search campaigns, carrying the selected drain service into the quote form. The broader plumbing business has its own site, covered in the Champion Plumbing website case study. Explore our website design services and marketing for plumbing businesses.
