Champion Drains · Drain clearing and pipe repair · Sydney, NSW

Champion Drains: a short drains-only Google Ads test in Sydney

Champion Drains has a dedicated Google Ads account for Sydney drain problems, with separate messages for unblocking, CCTV inspections and pipe repair. Each ad leads to a relevant drain page with the service already selected in the quote panel.

Services: Google Ads management · Website design and landing pages

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Champion Drains · Sydney, NSW

Services in the campaign

The advertising covers drains and pipe repairs.

Drains and pipe repairs

Blocked drains
Blocked toilets
Blocked kitchen sinks
Bathroom and shower drains

Show all 12 services

CCTV drain inspections
Drain cleaning and jetting
Pipe relining
Pipe patching
Pipe excavation and replacement
Tree-root blockages
Sewer repairs
Stormwater drainage

Campaign hours

Campaign schedule · Sydney local time

Monday–Saturday: 7am–6pm

In one minute

The 60-second version

Champion Drains, from the brief to the result in 4 short slides.

The business
The drain-specialist sister brand of Champion Plumbing
Champion Drains has its own website and Google Ads account for blocked drains, drain inspections and pipe repair across Sydney.
What we built
Ad groups for each drain problem and repair method
Slow or smelly drains, blocked toilets, sinks and showers sit beside CCTV inspections, hydro jetting, relining and pipe patching, each leading to a matching drain page.
The customer journey
Each problem leads to its matching drain page
Clearing, inspection and repair searches lead to pages written for that job, with the chosen service carried into the quote panel.
The delivery
A dedicated identity for the drain specialist
The drain account has its own service messages and landing pages, alongside the broader plumbing work covered by Champion Plumbing.

Website development · Champion Drains

We built their website, too.

Explore the website we designed for Champion Drains: the pages, the mobile experience and the path to an enquiry.

Read full website case study

Champion Drains home page with the headline, a call button, a crew photo and a quote form

Website showcase

A closer look at the website.

Explore Champion Drains’ website, from the first impression to the details.

Champion Drains blocked-drain introduction beside a fixed-price quote form — Put the immediate problem in plain language — The drain introduction uses a short question and large headline beside a compact quote panel. Navy and yellow contact controls distinguish calling from requesting a price.

01 / 02 · Put the immediate problem in plain language — The drain introduction uses a short question and large headline beside a compact quote panel. Navy and yellow contact controls distinguish calling from requesting a price.

The starting point
Champion Drains
Champion Drains is the drain-specialist sister brand of Champion Plumbing, serving Sydney, NSW.
Drain clearing and pipe repair · Sydney, NSW
SoudCoh services
- Google Ads management
- Website design and landing pages
What we put in place
The campaign work
- A drains-only Google Ads account, separate from Champion Plumbing.
- Ad groups for blocked sinks, showers and toilets, CCTV inspections, hydro jetting, relining and pipe patching.
- Drain pages that keep the selected service in the quote panel.
Services in the campaign
Drains and pipe repairs
- Blocked drains
- Blocked toilets
Explore all campaign services
What the project delivered
The outcome
A dedicated drain campaign with service-specific ads and matching quote pages for Sydney households.

In this case study

White paper · PDF

Marketing for home services in Australia

58 pages · 2.3 MB

Download this PDF Read it on the page

The business

Champion Drains is the drain-specialist sister brand of Champion Plumbing, serving Sydney, NSW. It has its own website and its own Google Ads account, built around blocked drains, drain inspections and pipe repair.

What we set out to do

The campaign gave drain work its own brand in search: ads and pages about blocked drains, inspections and pipe repair, kept apart from Champion Plumbing's broader account. A customer calling about a shower that drains slowly should not need to know a specialist repair term, and someone researching relining needs a different conversation from a simple unblocking request.

What we built

Ad groups cover smelly or slow drains, blocked toilets, kitchen sinks, showers and stormwater. Drain cleaning, sewer repair and urgent drain problems sit in their own groups, so the customer's first problem stays recognisable. CCTV drain inspections, hydro jetting, pipe patching, relining, excavation and tree roots in pipes add the specialist detail.

Blocked kitchen sinks
Blocked showers
CCTV drain inspections
Hydro jetting
Pipe patching
Pipe relining

The ads lead to drain pages with a short plain-language introduction and a quote panel that keeps the selected service. See the pages in the Champion Drains website case study.

A dedicated drain customer journey

The account gives each drain problem a recognisable starting point. Blocked sinks and showers lead to clearing content, while CCTV inspections, relining and patching have their own messages and pages. The quote panel carries the selected service into the enquiry.

Connecting the specialist service

Customers searching for an urgent unblock and those investigating a pipe repair need different information. The dedicated drain structure keeps the message and page relevant to each job. See the Champion Plumbing campaign case study for the separate plumbing account, or explore our Google Ads management.

Key campaign decisions

A drains-only Google Ads account, separate from Champion Plumbing.
Ad groups for blocked sinks, showers and toilets, CCTV inspections, hydro jetting, relining and pipe patching.
Drain pages that keep the selected service in the quote panel.

How we manage the campaign.

We define the outcomes to track, test the enquiry paths and use what we learn to guide campaign improvements. SoudCoh Compound explains how that work is organised.

Rule 01
Count real enquiries only
The number it moves: True cost per lead
We agree which calls, forms, bookings or sales count as a result, and a real test enquiry goes through every tracking path before the campaign goes live.
Rule 08
Build on practical campaign experience
The number it moves: Waste blocked before the first click
Every change on an account like this one is written to that client's change history, and what it teaches, never the client's numbers, goes into the next account's starting point.

See SoudCoh Compound

If you want one of these

What actually happens after the first call.

Start with your goals and current setup. We review the opportunity, agree the work and plan the next stage with you.

The call
Thirty to forty-five minutes, free
We discuss your services, customers, website and goals, then identify the most useful next step.
Week 0
The audit
We review your website and advertising, then set out the opportunities, priorities and recommended scope.
Week 1
The build
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. It waits in our approval queue, and a real test enquiry goes through every tracking path before anything is live.
Day one
You press go
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
Days 1–14
The clean
We review search terms, exclude irrelevant searches and refine keywords and ads using the early campaign data.
From there
Rhythm
Regular optimisation and reporting, with reviews of lead quality, customer value and where to focus the next stage of work.

Before you ask us anything

Here is what everybody asks first.

FAQ

The questions this raises.

How the results were measured and how the approach could apply to plumbing businesses.

The first call is free and there is no deck.

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How does Champion Drains relate to Champion Plumbing?

It is the drain-specialist sister brand, with its own website and Google Ads account. Drain work is also advertised in the main Champion Plumbing account, which has its own campaign case study.

What services did the campaign cover?

Blocked drains, toilets, kitchen sinks and showers, stormwater, drain cleaning, sewer repair, CCTV drain inspections, hydro jetting, pipe patching, relining, excavation and tree roots in pipes.

What did SoudCoh deliver for Champion Drains?

A drains-only Google Ads account, separate from Champion Plumbing. Ad groups for blocked sinks, showers and toilets, CCTV inspections, hydro jetting, relining and pipe patching. Drain pages that keep the selected service in the quote panel.

What did SoudCoh deliver for this Champion Drains case study?

Would this work for plumbing businesses like mine?

We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.

How would you plan this for my business?

We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.

How much would this cost to run?

Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — we recommend a minimum of A$5,000 a month for most businesses, and the largest companies we work with currently invest up to A$30,000 a day in advertising, with enterprise programmes above that. Our management fee is separate, isn't published and is custom-built around the work — contact us for packages. The first call is free and you leave it with a real figure for your situation.

How quickly could we start seeing enquiries?

It depends on the channel. Paid search meets demand that already exists, so calls and forms can arrive within hours of launch, and the first two to four weeks are an optimisation period where waste is cut daily. Most accounts settle into their best rhythm around 60 to 90 days. SEO, content and brand work run on a much longer clock — months rather than weeks — and we will tell you which one your situation actually needs.