Aussie Roofing · Roof repairs, restoration and exterior roof services · Sydney, NSW
The short version · Verified campaign service scope
Aussie Roofing’s Google Ads account covers roof repairs, restoration and exterior roof services, with distinct service groups that reflect the work customers enquire about.
Search
campaigns organised around specific services
Verified campaign service scope
Results from the client’s advertising account and, where stated, SoudCoh.app enquiry and won-job records.
What would this look like on your account?
Talk us through your goals, service area and current account. We will identify the next opportunities for growth.
Website development · Aussie Roofing
Explore the website we designed for Aussie Roofing: the pages, the mobile experience and the path to an enquiry.
Read full website case study
Website showcase
Explore Aussie Roofing's website, from the first impression to the details.
Use the left and right arrow keys to browse screenshots. Home goes to the first screenshot and End goes to the last.
01 / 02 · Make roof repairs a focused destination — The repair page names common roof defects and keeps Roof Repairs selected in the enquiry form. This connects the page subject to the request the visitor is preparing.
The short list
The campaign decisions and results behind this work.
Aussie Roofing’s account gives roof work its own campaign structure. It covers customers describing a visible leak or stain and those already comparing a repair, restoration or replacement service.
SoudCoh’s Google Ads work gives that offer a defined search-campaign structure. The account records separate service groups with advertising delivery, so the work can be described through the actual requests it covers.
Served groups include roof repairs, leak detection, restoration, replacement and re-roofing. Metal and Colorbond roofing, ridge capping and repointing, sarking and insulation, fascia and eaves, and new metal roof sheeting appear as distinct categories.
The account also separates roof cleaning and treatment, painting and coating, moss and algae enquiries, gutter cleaning, gutter and downpipe replacement, box gutters, skylight leaks and roof vents. Ceiling stains and sagging or wet ceilings bring symptom-led requests into the same service picture.
That breadth helps explain the residential offer without treating every roof enquiry as the same job. Cleaning, an isolated leak and a replacement quote each begin with a different customer question. This is the dedicated Aussie Roofing account; the roof-repair campaign within Aussie Plumbing has its own separate case context.
The point of this service detail is relevance. It gives a prospective customer more than a business category: it identifies the kind of work they can ask about. For the business, the same distinctions provide a practical way to discuss the enquiry mix and the information needed before a quote or booking. It separates the customer’s immediate question from the wider service range the business offers.
The website case shows the public service presentation separately, with real page captures and the enquiry experience. It provides a useful companion to this account-level view of the advertised services.
Explore the Aussie Roofing website case study, or read about SoudCoh’s Google Ads management.
Tags
That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
The definitions behind the campaign results, from enquiries and conversion rates to advertising spend.
Compound is how our team works on any account — six stages every change passes through. Two of them are why there is anything honest to publish.
If it can't be measured, it doesn't get bought.
Before a dollar moves, every action worth money to the business is tracked as itself — calls, forms, bookings, purchases — with values attached. Without that stage there is no honest number to publish afterwards.
Every change we make becomes a record you can open.
Every change lands in a dated record as it happens — what was added, what was stopped, what was rewritten and what it cost. Writing this page afterwards was reading a file, not reconstructing a memory.
No mystery and no lock-in before you have seen anything. This is the sequence every account on this site went through.
What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.
We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. A second person checks all of it before anything is live.
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.
Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.
Before you ask us anything
Here is what everybody asks first.
How the results were measured and how the approach could apply to roofing businesses.
The first call is free and there is no deck.
Book a callServed groups include roof repairs, leak detection, restoration, replacement and re-roofing. Metal and Colorbond roofing, ridge capping and repointing, sarking and insulation, fascia and eaves, and new metal roof sheeting appear as distinct categories. The account also separates roof cleaning and treatment, painting and coating, moss and algae enquiries, gutter cleaning, gutter and downpipe replacement, box gutters, skylight leaks and roof vents. Ceiling stains and sagging or wet ceilings bring symptom-led requests into the same service picture.
That breadth helps explain the residential offer without treating every roof enquiry as the same job. Cleaning, an isolated leak and a replacement quote each begin with a different customer question. This is the dedicated Aussie Roofing account; the roof-repair campaign within Aussie Plumbing has its own separate case context.
This story focuses on the verified campaign service structure. It does not assign an unverified cost per lead, revenue return or customer outcome to the work.
Campaign figures come from the advertising account and, where stated, SoudCoh.app enquiry and won-job records. Each result identifies the action or revenue it measures.
Result basis: Verified campaign service scope. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.
We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.
Where a comparable earlier result is available, the study shows both values. New accounts report their launch result, with the tracking basis explained alongside it.
We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.
Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.
Other home servicesCampaign case study
New South Wales
−20.47%
cost per enquiry
one measured period to the next, 2026
Roofing and roof restoration leads in New South Wales: 71 enquiries at $25.31 each in a 31-day period in 2026, and cost per enquiry down 20.47% one period later.
Read case study1/2 · Make roof repairs a focused destination
Website development
Sydney, NSW
Aussie Roofs website design: a roofing website that separates repair, restoration and replacement, with specific service pages and a clear enquiry journey.
Read full website case study
Other home servicesCampaign case study
Sydney, New South Wales
35
roof enquiries at $116.85 each
a 25-day period in 2026
Roof repair and leak leads for Aussie Plumbing in Sydney: 35 enquiries at $116.85 each in a 25-day period in 2026, with cost per enquiry at $111.30 across the final 14 days.
Read case studyExplore the services behind this engagement, alongside our work for roofing businesses.
The case study records what happened. These explain the channel, measurement or operating decisions behind the result.
How one duplicated or misfiring tag can make the number above look better—or worse—than it is. That case is argued in The one Tag Manager mistake that breaks the data.
A result is only useful when the owner can see where it came from and what changed. The other half of it is set out in What to ask when an agency cannot explain the account.
The work behind this one is written up in full under how roofing accounts are built and budgeted, and the six stages every change on this account passed through sets out the sequence in order.
Thirty minutes on your numbers, and a written list of what we would change first. Yours to keep either way.
A real conversation and a written list of opportunities.