We built a Services menu in five groups and a home page services grid filtered by tab. We also added nine main services with a page for each of 20 Canberra suburbs.
The business
Bugs Patrol Pest Management is a locally owned pest control business based in Throsby and working across Canberra, the ACT and nearby towns in New South Wales. Its licensed technicians handle general pest control, termite inspections and treatment, rodents, spiders, wasps, bed bugs, flies, fire ants, foxes, lawn grubs and aphids, and the business also installs bird control and gutter guards and offers monthly protection plans.
The brief
People rarely search for pest control in general. They have a wasp nest under the eaves, mud tubes on a wall or birds in the roof, and they want someone local. The brief was to give each pest and service its own page, give the main services a page for the suburbs that most often ask, answer the questions people have before they call, and keep one short quote form beside the headline throughout.
A services menu sorted by kind of work
The header carries a Services menu that opens on five groups: 14 pest control services, bird control, gutter guard installation, the licensing page and a monthly pest control subscription. The home page opens on Canberra in the headline, same-day emergency service across the ACT, a call button and a contact button, with the quote form beside them.
Further down, a services grid can be filtered by tab, from all services to pest control, bird control or gutter guards, and each card has a photo, a short description and a link. Four steps follow, from the first call through inspection and a treatment plan to a follow-up visit, and a second set of tabs shows what the business does for homes, commercial sites, real estate agents and body corporates.
Service pages for every pest
Twenty-one core service pages cover each pest and service, from general pest control to fox trapping and gutter guards, each with the quote form beside the headline. A further 92 service pages answer the same jobs in the words people actually use for them, most of them written for Canberra as a whole. A services overview page sets out a five-step process and the service guarantee, and a subscriptions page sets out four monthly protection plans.
A page for 20 suburbs
Nine of the main services have a page for each of 20 Canberra suburbs, from Amaroo and Gungahlin to Kambah and Wanniassa: 180 pages in all. Each puts the service and the suburb in the headline beside the quote form. Many open with a paragraph on the homes there; the Dickson termite page describes the suburb’s established brick and weatherboard homes and why garden beds near foundations draw termites. Signs to look for, the four-step process, the areas covered and local questions follow.
170 articles
The articles answer the questions people ask before they call, from spotting and reporting a European wasp nest in the ACT to stopping window mould. The European wasp article, for example, opens with a table of contents and closes with common questions and its sources. Every article ends with the quote form.
Built for phones
On a phone the header shrinks to the logo, a Call button and the menu. The first screen holds the headline and a full-width call button, and a floating Get A Quote button stays at the bottom of the screen as the visitor scrolls through the long service and suburb pages.
How enquiries arrive
Every route through the site ends at the same short form: name, phone, email, postcode, the service from a list of 17 and a message, under a line saying the team responds within an hour. Because the form asks for the postcode and the service, each request arrives with the job and the area already named, whether it came from the home page, a suburb page or an article about wasps.
For a pest control business that needs a site at this depth, see our website design services and marketing for pest control businesses.
