Skip to main content
    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a 516-page plumbing website for SydneyHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Google Ads for Australian businesses

    Google Ads for cleaning businesses.

    Find customers for the cleans your team wants to take on.

    A tenant booking an end-of-lease clean and a facility manager arranging a site walkthrough need different information. SoudCoh plans cleaning campaigns around the property, the service and the next decision. We separate one-off cleans, specialist treatments and ongoing contracts, then give each a useful enquiry route. That helps your team understand the job before quoting and keeps the account focused on the work you can deliver.

    Discuss your Google Ads planSee the client work
    Start with the work

    A plan that fits your business.

    A clear cleaning scope

    Identify what is included, which extras are available and which property types your team handles. The message should help customers recognise the right service before requesting a price.

    Bookings that fit the schedule

    Set coverage and campaign priorities around crew availability, travel and the dates customers need. Commercial contracts also need room for assessment and proposal preparation.

    The approach

    How we build your Google Ads plan.

    1. Give each kind of clean its own campaign plan

      End-of-lease, carpet, upholstery and commercial cleaning searches describe different jobs. We group the account around those needs and the areas served. That makes it easier to see which services bring suitable enquiries and to adjust priorities as the booking calendar changes.

    2. Ask for details that make quoting easier

      A domestic form might need the suburb, property size, cleaning date and requested extras. A commercial enquiry needs the premises, frequency and site requirements. We match the form to the service so the team can prepare a useful response and arrange the next step.

    3. Send the ad to a useful service page

      The customer should be able to check inclusions, preparation and how the quote works. Genuine work photos can show the surfaces or properties you clean. Where an assessment is needed, the page explains that process rather than suggesting every job has a standard scope.

    4. Review searches and follow-through

      We review search terms for booking intent and suitable work, then follow calls and quote requests through the records your team maintains. Employment searches, product purchases and enquiries outside your coverage can need attention. Useful customer questions feed into clearer pages and ads.

    Published client work

    Cleaning campaigns with a clear purpose.

    These examples cover different buying situations, from a move-out clean to a recurring commercial arrangement.

    Lumex Cleaning

    Service campaigns for cleaning enquiries, with calls and forms tracked through to the work recorded as won.

    Lumex Cleaning case study

    Rex Group

    Commercial cleaning ad groups organised by premises, with matching pages and written quote requests that give the team context before a walkthrough.

    Rex Group case study
    Measure what matters

    What we review with you.

    The account review separates enquiries by service and, where recorded, by booked clean or contract opportunity. We look at ad spend, enquiry cost, quote response and the work won. A commercial proposal may take longer than a move-out booking, so the review allows time for those different decisions to develop.

    Getting started

    What helps us build the plan.

    Bring your cleaning services, inclusions, coverage, crew capacity and current quote process. Examples of useful and unsuitable enquiries help define the brief. We agree the details a customer should provide and how your team will record booked work, declined quotes and opportunities still being followed up.

    Your questions, answered.

    What does a cleaning enquiry cost on Google Ads?

    SoudCoh’s current guide is A$12–A$25 residential, A$80–A$120 or more commercial per enquiry. These planning figures cover ad spend before GST and management fees. Cleaning type, area and account history affect the result. A residential booking and a recurring commercial contract should be assessed separately.

    Can you run domestic and commercial cleaning ads together?

    Yes, with a structure that keeps the services and enquiry paths clear. Domestic bookings and commercial site assessments need different questions, landing pages and follow-up. We review them separately so one result does not hide what is happening in the other.

    Can ads help fill gaps in our cleaning calendar?

    We can adjust priorities around the services, areas and dates you want to fill. Demand and competition still affect the response, so the campaign should work alongside an up-to-date schedule and a team ready to reply to new enquiries.

    Do we need to publish fixed cleaning prices?

    Only where fixed prices accurately describe your offer. For variable work, explain what affects the quote and ask for the details needed to assess it. Clear inclusions and optional extras help customers understand what they are requesting.

    Explore the next part of your plan.

    Let’s plan your next step.

    Tell us the clean types, properties and areas you want to grow. We’ll review the campaign and the enquiry process together.

    Talk to SoudCoh