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    SoudCoh
    Plumbing

    Bayside Plumbing: Google Ads built around valuable plumbing work

    Bayside Plumbing · Plumbing, blocked drains and hot water · Sydney, NSW

    The short version · Selected launch result

    Bayside Plumbing’s brief was to attract plumbing work worth taking on.

    SoudCoh paired Google Ads with a dedicated website and enquiry reporting, connecting the advertising decision to the work that follows the call.

    Talk to us about your accountAll case studies

    The result.

    ~6×

    recorded won revenue relative to Google Ads spend

    Selected launch result

    Industry
    Plumbing, blocked drains and hot water
    Discipline
    Plumbing
    Services
    Plumbing, blocked drains and hot water · Sydney, NSW
    Measured over
    Selected launch result

    Selected results from the client’s advertising and, where stated, SoudCoh.app records. The case study explains the measurement basis. Results are account-specific and do not predict another business’s performance.

    What would this look like on your account?

    Different market, different budget, different numbers. The first call is where we work out whether the same approach fits yours at all.

    Ask about your account
    Bayside Plumbing: Google Ads built around valuable plumbing work

    The case study

    What moved for Bayside Plumbing.

    The short list

    1. The aim is a better mix of work, alongside a sensible cost per enquiry. A cheap enquiry that the business cannot service is of little use. The service offered, customer’s location and urgency all shape the advertising and the page.
    2. Bayside’s website presents the business with a clear brand, useful service detail and visible contact options. The design helps a customer understand who they are calling before they enquire.
    3. The selected launch result is approximately six times Google Ads spend in recorded won revenue. This is a revenue-to-ad-spend measure, before service delivery costs and agency fees; it is not net profit or a guarantee for another business.

    The figures describe their stated measurement basis and selected window; they are not a forecast.

    A plumbing campaign measured beyond the enquiry

    Bayside Plumbing’s brief was to attract plumbing work worth taking on. SoudCoh paired Google Ads with a dedicated website and enquiry reporting, connecting the advertising decision to the work that follows the call.

    The campaign focuses on the services and locations the business wants to grow. Blocked drains, urgent plumbing and hot water enquiries call for different messages, even when the same team handles the job.

    Higher-value jobs guide the brief

    The aim is a better mix of work, alongside a sensible cost per enquiry. A cheap enquiry that the business cannot service is of little use. The service offered, customer’s location and urgency all shape the advertising and the page.

    We review the journey from search to enquiry and from enquiry to a recorded won job. That gives the team a way to discuss return on ad spend alongside lead volume.

    A website that supports the campaign

    Bayside’s website presents the business with a clear brand, useful service detail and visible contact options. The design helps a customer understand who they are calling before they enquire.

    Explore the separate Bayside website-development case study for real desktop and mobile captures and a closer look at the design.

    Reading the revenue result

    The selected launch result is approximately six times Google Ads spend in recorded won revenue. This is a revenue-to-ad-spend measure, before service delivery costs and agency fees; it is not net profit or a guarantee for another business.

    Exact client spend and revenue remain private. SoudCoh.app gives the team a shared view of advertising spend, recorded enquiries and job outcomes, with the attribution basis kept consistent.

    Recorded won-job revenue is attributed to Google Ads enquiries acquired within the matched measurement window. It is recorded job value, not a statement of cash collected, net profit or margin.

    Tags

    • Plumbing, blocked drains and hot water
    • Sydney, NSW

    That is one account. Yours is a different one.

    We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.

    Book the auditSee more accounts

    What every number on this page actually means.

    Marketing words get used loosely, and a loose word can make a small result look like a big one. Here is exactly what we mean by each of them.

    Conversion
    An action recorded under the account’s conversion setup, such as a tracked call, form submission, booking or purchase. Platform call/form enquiries are described separately in the study; repeat calls can be separate events, so enquiries are not necessarily unique people.
    Cost per job · cost per lead
    Advertising spend divided by the relevant recorded enquiry or job count. The study identifies the denominator. Enquiry cost is considered alongside lead quality and job value.
    Conversion rate
    The share of people who clicked the ad and then did the thing. A high click count with a low conversion rate usually means the ad and the page are promising different things.
    Ad spend
    Money spent on the advertising platform. The enquiry costs and revenue-to-ad-spend figures here exclude agency fees and the cost of delivering the client’s service.
    The measurement window
    The selected period represented by the result. Exact calendar dates can be withheld for client privacy; the underlying spend and outcomes are checked against the same window.
    A starting point
    Where a study knows what a figure was before the work began, that number is printed next to the one it became. Where the account had no history to compare against, the result is printed on its own rather than measured from a number nobody recorded.
    Qualified lead
    An enquiry that matched the service and the service area, so it was worth someone picking up the phone for. Where a study says qualified, somebody checked.
    An anonymised client
    Government, council and cultural-institution engagements are published as sector and jurisdiction only. The work and the measured outcome are described in full; the organisation is not named.

    One more, because it matters most: nothing on this page is a guarantee. It is a record of what happened on one account, in one market, at one budget.

    What this study cannot tell you is what the same figure looks like on your account — so the ROAS you have to clear to break even, with your own click price and close rate. It takes about a minute and asks for nothing.

    SoudCoh Compound™

    This page exists because of two of the six stages.

    Compound is how our team works on any account — six stages every change passes through. Two of them are why there is anything honest to publish.

    • Meter

      If it can't be measured, it doesn't get bought.

      Before a dollar moves, every action worth money to the business is tracked as itself — calls, forms, bookings, purchases — with values attached. Without that stage there is no honest number to publish afterwards.

    • Ledger

      Every change we make becomes a record you can open.

      Every change lands in a dated record as it happens — what was added, what was stopped, what was rewritten and what it cost. Writing this page afterwards was reading a file, not reconstructing a memory.

    Read all six stages
    If you want one of these

    What actually happens after the first call.

    No mystery and no lock-in before you have seen anything. This is the sequence every account on this site went through.

    1. The call

      Thirty to forty-five minutes, free

      What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.

    2. Week 0

      The audit

      We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.

    3. Week 1

      The build

      Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. A second person checks all of it before anything is live.

    4. Day one

      You press go

      Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.

    5. Days 1–14

      The clean

      The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.

    6. From there

      Rhythm

      Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.

    Before you ask us anything

    Here is what everybody asks first.

    FAQ

    The questions this raises.

    How the results were measured and how the approach could apply to plumbing businesses.

    The first call is free and there is no deck.

    Book a call
    Can SoudCoh help a plumber attract higher-value jobs?

    Yes. Bayside’s campaign and website are organised around the plumbing services and locations the business wants to grow, with enquiry quality and recorded job outcomes reviewed alongside cost per lead.

    Is six times ad spend the same as profit?

    No. The selected Bayside result compares recorded won revenue with Google Ads spend. It excludes job delivery costs and agency fees and does not represent net profit.

    Are the figures in this Bayside Plumbing case study real?

    Campaign figures come from the advertising account and, where stated, SoudCoh.app enquiry and won-job records. Website studies document the delivered design separately. Each study explains what its result measures; ask us about the source behind a figure on your first call.

    How were these numbers measured, and over what window?

    The headline figure covers Selected launch result, and every other figure on the page is printed beside the period it belongs to. Results describe selected measurement windows, with exact trading dates kept private. The study identifies whether it measures advertising conversions, tracked call/form enquiries or recorded won-job revenue. Tracked calls can include repeat enquiries; they are not automatically unique people or booked jobs.

    Would this work for plumbing businesses like mine?

    We cannot promise you the same numbers, and nobody honestly can. What this page tells you is what was achievable in that market, at that budget, for that service. Your competition, your service area, your margins and what one customer is worth to you all move the answer. On the first call we build the picture from your figures rather than someone else's, and if the honest answer is that this channel is wrong for you right now, we will say so.

    Why does this study show a result but not a starting point?

    Because in most of these engagements there was nothing reliable to start from. A brand-new advertising account has no history, and a business that was tracking enquiries on paper or in a spreadsheet has no comparable figure either. Where a real before-number exists we print it next to the after-number, so you can see the movement rather than take our word for it. Where it does not, we print the result on its own. Back-solving a starting point from a percentage would make the page look better and mean less.

    Would my business get the same result?

    We cannot tell you that, and nobody honestly can. What this page tells you is what was achievable in that market, at that budget, with that service. Your competition, your service area, your margins and what a customer is worth to you all move the answer. On the first call we build the picture from your numbers rather than from someone else's, and if the honest answer is that this channel is wrong for you right now, we will say so.

    How much would this cost to run?

    Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — the smallest companies we work with invest a minimum of A$3,000 a month, and our largest clients run multiple eight figures a month across paid channels. Our management fee is separate and scales with the work. The first call is free and you leave it with a real figure for your situation.

    More accounts, same discipline.

    Studies from the same kind of work, so you can see how the pattern holds across different businesses.

    More plumbing businesses we have published.

    One account proves very little on its own. The closest neighbour to this one is Wilco Plumbing website design: a plumbing website designed around the job being searched; its window is Website delivery. The rest of the trade is below, with what each one is known for and how long that figure covers.

    The work that produced this.

    Explore the services behind this engagement, alongside our work for plumbing businesses.

    The briefing behind the work.

    The case study records what happened. These explain the channel, measurement or operating decisions behind the result.

    The profile and service-area rules for the mobile businesses represented throughout this library. That case is argued in Ranking a service-area business without publishing a storefront.

    A review process that follows a real completed job and stays inside Google's rules. The other half of it is set out in Review requests that do not sound automated.

    The work behind this one is written up in full under plumbing accounts, written up for plumbers, and how the work is sequenced before any of it is published sets out the sequence in order.

    Browse all case studies

    Want results like this?

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