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    Proof
    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Plumbing
    Elite Plumbing Group

    Elite Plumbing Group: bringing an established plumbing business into residential search

    Elite Plumbing Group · Residential plumbing, drainage and hot water · Wollongong, NSW

    The short version · Residential campaign development

    Elite Plumbing Group came to SoudCoh to expand an established builder business into residential work, with detailed Wollongong plumbing and urgent-service campaigns.

    Talk to us about your accountAll case studies

    The result.

    Residential

    a dedicated expansion beyond builder work

    Residential campaign development

    Industry
    Residential plumbing, drainage and hot water
    Discipline
    Plumbing
    Services
    Google Ads · Residential plumbing, drainage and hot water · Wollongong, NSW · Blocked drains
    Result basis
    Residential campaign development

    Results from the client’s advertising account and, where stated, SoudCoh.app enquiry and won-job records.

    What would this look like on your account?

    Talk us through your goals, service area and current account. We will identify the next opportunities for growth.

    Ask about your account
    Elite Plumbing Group

    Website development · Elite Plumbing Group

    We built their website, too.

    Explore the website we designed for Elite Plumbing Group: the pages, the mobile experience and the path to an enquiry.

    Read full website case study
    Elite Plumbing Group Wollongong introduction with residential plumbing imagery
    Elite Plumbing Group: bringing an established plumbing business into residential search

    The case study

    What moved for Elite Plumbing Group.

    The short list

    1. The owner’s brief was to grow residential work alongside an established builder business.
    2. Wollongong plumbing and urgent-service campaigns distinguish household repairs, installations and drainage.
    3. Residential marketing connects Elite’s established plumbing capability with homeowners who need repairs, installations and drainage work.

    The campaign decisions and results behind this work.

    An established builder business with a residential brief

    Dylan came to SoudCoh with an established plumbing business serving builders and a clear next step: expand Elite Plumbing Group’s residential work. The task was to present that capability to homeowners looking for help with a specific problem or installation.

    The residential brief calls for a different conversation from builder work. A homeowner may be dealing with a blocked toilet, a leaking hot-water system or a dripping tap, rather than a scheduled construction project. The advertising needs a structure that makes those household services easy to recognise.

    A Wollongong campaign built around household services

    The account separates a Wollongong plumbing campaign from emergency and urgent plumbing. Its served groups cover toilet repair and installation, leaking taps, showers, hot-water installation and leaks, gas fitting, roof and gutter plumbing, leak detection and water-leak repair.

    Drainage has detailed coverage too: blocked drains and toilets, drain unblocking, hydro jetting, CCTV inspections, sewer repair and pipe relining. These groups make the residential service range concrete, from a familiar household fault to a specialist drain investigation.

    The customer may know the symptom before the service

    Smelly or slow drains, a burst flexible hose, a leaking pipe and a sewer overflow appear as distinct enquiry categories. They sit alongside people already asking for a named service such as a hot-water installation or gas fitter.

    This is a useful structure for residential acquisition. It accommodates how a homeowner describes the problem and gives Elite a service-specific enquiry to discuss. It also keeps urgent repair needs separate from planned installation work, so the account can be reviewed through the type of work being requested.

    Expansion with a clear service identity

    The strategy brings an established builder-focused business into the residential conversation with a detailed local offer. Efficiency starts with reaching homeowners through the services Elite can deliver, building on the experience and capacity of the existing operation.

    The Elite Plumbing Group website case study shows the public service presentation. Our Google Ads management work provides the corresponding campaign structure for homeowners searching for those services.

    Tags

    • Google Ads
    • Residential plumbing, drainage and hot water
    • Wollongong, NSW
    • Blocked drains
    • Pipe relining
    • Hot water
    • Emergency plumbing
    • CCTV
    • Residential expansion

    That is one account. Yours is a different one.

    We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.

    Book the auditSee more accounts

    What the results measure.

    The definitions behind the campaign results, from enquiries and conversion rates to advertising spend.

    Conversion
    An action recorded under the account’s conversion setup, such as a tracked call, form submission, booking or purchase. Platform call/form enquiries are described separately in the study; repeat calls can be separate events, so enquiries are not necessarily unique people.
    Cost per job · cost per lead
    Advertising spend divided by the relevant recorded enquiry or job count. The study identifies the denominator. Enquiry cost is considered alongside lead quality and job value.
    Conversion rate
    The share of people who clicked the ad and then did the thing. A high click count with a low conversion rate usually means the ad and the page are promising different things.
    Ad spend
    Money spent on the advertising platform. The enquiry costs and revenue-to-ad-spend figures here exclude agency fees and the cost of delivering the client’s service.
    The measurement window
    The period covered by the result, with spend and outcomes drawn from the same reporting window.
    A starting point
    Starting values appear beside the resulting figure when the account history is available.
    Qualified lead
    An enquiry that matched the service and the service area, so it was worth someone picking up the phone for. Where a study says qualified, somebody checked.
    An anonymised client
    Government, council and cultural-institution engagements are published as sector and jurisdiction only. The work and the measured outcome are described in full; the organisation is not named.
    SoudCoh Compound™

    This page exists because of two of the six stages.

    Compound is how our team works on any account — six stages every change passes through. Two of them are why there is anything honest to publish.

    • Meter

      If it can't be measured, it doesn't get bought.

      Before a dollar moves, every action worth money to the business is tracked as itself — calls, forms, bookings, purchases — with values attached. Without that stage there is no honest number to publish afterwards.

    • Ledger

      Every change we make becomes a record you can open.

      Every change lands in a dated record as it happens — what was added, what was stopped, what was rewritten and what it cost. Writing this page afterwards was reading a file, not reconstructing a memory.

    Read all six stages
    If you want one of these

    What actually happens after the first call.

    No mystery and no lock-in before you have seen anything. This is the sequence every account on this site went through.

    1. The call

      Thirty to forty-five minutes, free

      What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.

    2. Week 0

      The audit

      We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.

    3. Week 1

      The build

      Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. A second person checks all of it before anything is live.

    4. Day one

      You press go

      Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.

    5. Days 1–14

      The clean

      The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.

    6. From there

      Rhythm

      Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.

    Before you ask us anything

    Here is what everybody asks first.

    FAQ

    The questions this raises.

    How the results were measured and how the approach could apply to plumbing businesses.

    The first call is free and there is no deck.

    Book a call
    What did Elite want to change?

    Elite had an established builder business and wanted to expand its residential work. The campaign brief was to reach homeowners through specific plumbing services and problems.

    Which residential services are represented?

    The account includes hot water, taps, toilets, showers, gas fitting, leaks, roof and gutter plumbing, blocked drains, CCTV inspections, hydro jetting and pipe relining.

    How does the account distinguish urgent and planned work?

    The recorded structure includes separate Wollongong plumbing and emergency or urgent plumbing campaigns, with service groups for the different jobs and symptoms.

    What do the results in this Elite Plumbing Group case study measure?

    Campaign figures come from the advertising account and, where stated, SoudCoh.app enquiry and won-job records. Each result identifies the action or revenue it measures.

    Which records support these results?

    Result basis: Residential campaign development. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.

    Would this work for plumbing businesses like mine?

    We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.

    Why does this study show a result but not a starting point?

    Where a comparable earlier result is available, the study shows both values. New accounts report their launch result, with the tracking basis explained alongside it.

    How would you plan this for my business?

    We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.

    More work for plumbing businesses.

    Explore the campaigns, websites and customer journeys we have built for more businesses in this industry.

    Browse all case studiesExplore our work for plumbing businesses

    The work that produced this.

    Explore the services behind this engagement, alongside our work for plumbing businesses.

    The briefing behind the work.

    The case study records what happened. These explain the channel, measurement or operating decisions behind the result.

    Why a clean account can still report the wrong outcome when the conversion definition is wrong. That case is argued in The conversion-tracking errors that duplicate sales and GST.

    The repeatable budget, query and tracking checks that sit behind a result like this one. The other half of it is set out in The Google Ads checks worth automating.

    The work behind this one is written up in full under plumbing accounts, written up for plumbers, and how the work is sequenced before any of it is published sets out the sequence in order.

    Browse all case studies

    Want results like this?

    Thirty minutes on your numbers, and a written list of what we would change first. Yours to keep either way.

    Get the same read on yoursSee the whole library

    A real conversation and a written list of opportunities.