XRS Gym: a local gym campaign for different starting points
XRS Gym · Gym membership and group fitness · Adelaide CBD, SA
The short version · Verified campaign service scope
XRS Gym’s Google Ads account covers gym membership and group fitness, with distinct service groups that reflect the work customers enquire about.
The result.
Search
campaigns organised around specific services
Verified campaign service scope
- Industry
- Gym membership and group fitness
- Discipline
- Fitness
- Services
- Google Ads · Gym membership and group fitness · Adelaide CBD, SA
- Result basis
- Verified campaign service scope
Results from the client’s advertising account and, where stated, SoudCoh.app enquiry and won-job records.
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The case study
What moved for XRS Gym.
The short list
- The served groups include people considering joining a gym, beginners, people returning after a break, group fitness classes, and strength and conditioning. Local Adelaide CBD enquiries have their own category alongside fitness-goal-led interest.
- The introductory-experience offer is recorded in the campaign, but this case does not publish an old offer price as though it were a current membership rate. The useful service detail is the distinction between the introduction, the training format and the person’s starting point.
- The case describes verified advertising scope, with no unpublished performance total or unverified uplift.
The campaign decisions and results behind this work.
A specific service brief
XRS Gym’s account centres on an introductory gym experience in Adelaide CBD. The service structure recognises that prospective members arrive with different levels of experience and different reasons for considering a gym.
SoudCoh’s Google Ads work gives that offer a defined search-campaign structure. The account records separate service groups with advertising delivery, so the work can be described through the actual requests it covers.
The advertised services
The served groups include people considering joining a gym, beginners, people returning after a break, group fitness classes, and strength and conditioning. Local Adelaide CBD enquiries have their own category alongside fitness-goal-led interest.
The introductory-experience offer is recorded in the campaign, but this case does not publish an old offer price as though it were a current membership rate. The useful service detail is the distinction between the introduction, the training format and the person’s starting point.
What the structure makes clear
A beginner and someone returning to training may ask different questions even when considering the same gym. A group-class enquiry also differs from a strength-training brief. The account gives those interests separate categories, without treating a click or advertising conversion as evidence of attendance, membership retention or a particular fitness result.
The point of this service detail is relevance. It gives a prospective customer more than a business category: it identifies the kind of work they can ask about. For the business, the same distinctions provide a practical way to discuss the enquiry mix and the information needed before a quote or booking. It separates the customer’s immediate question from the wider service range the business offers.
A clear basis for the enquiry conversation
This case documents the campaign’s service scope. It is a useful starting point for understanding the work requested through search, with each named category tied to a real part of the advertising account.
Explore SoudCoh’s Google Ads management for the broader approach to service-led search campaigns.
Tags
- Google Ads
- Gym membership and group fitness
- Adelaide CBD, SA
That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
What the results measure.
The definitions behind the campaign results, from enquiries and conversion rates to advertising spend.
- Conversion
- An action recorded under the account’s conversion setup, such as a tracked call, form submission, booking or purchase. Platform call/form enquiries are described separately in the study; repeat calls can be separate events, so enquiries are not necessarily unique people.
- Cost per job · cost per lead
- Advertising spend divided by the relevant recorded enquiry or job count. The study identifies the denominator. Enquiry cost is considered alongside lead quality and job value.
- Conversion rate
- The share of people who clicked the ad and then did the thing. A high click count with a low conversion rate usually means the ad and the page are promising different things.
- Ad spend
- Money spent on the advertising platform. The enquiry costs and revenue-to-ad-spend figures here exclude agency fees and the cost of delivering the client’s service.
- The measurement window
- The period covered by the result, with spend and outcomes drawn from the same reporting window.
- A starting point
- Starting values appear beside the resulting figure when the account history is available.
- Qualified lead
- An enquiry that matched the service and the service area, so it was worth someone picking up the phone for. Where a study says qualified, somebody checked.
- An anonymised client
- Government, council and cultural-institution engagements are published as sector and jurisdiction only. The work and the measured outcome are described in full; the organisation is not named.
This page exists because of two of the six stages.
Compound is how our team works on any account — six stages every change passes through. Two of them are why there is anything honest to publish.
Meter
If it can't be measured, it doesn't get bought.
Before a dollar moves, every action worth money to the business is tracked as itself — calls, forms, bookings, purchases — with values attached. Without that stage there is no honest number to publish afterwards.
Ledger
Every change we make becomes a record you can open.
Every change lands in a dated record as it happens — what was added, what was stopped, what was rewritten and what it cost. Writing this page afterwards was reading a file, not reconstructing a memory.
What actually happens after the first call.
No mystery and no lock-in before you have seen anything. This is the sequence every account on this site went through.
- The call
Thirty to forty-five minutes, free
What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.
- Week 0
The audit
We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.
- Week 1
The build
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. A second person checks all of it before anything is live.
- Day one
You press go
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
- Days 1–14
The clean
The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.
- From there
Rhythm
Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.
Before you ask us anything
Here is what everybody asks first.
The questions this raises.
How the results were measured and how the approach could apply to your business.
The first call is free and there is no deck.
Book a callWhat services does the campaign cover?
The served groups include people considering joining a gym, beginners, people returning after a break, group fitness classes, and strength and conditioning. Local Adelaide CBD enquiries have their own category alongside fitness-goal-led interest. The introductory-experience offer is recorded in the campaign, but this case does not publish an old offer price as though it were a current membership rate. The useful service detail is the distinction between the introduction, the training format and the person’s starting point.
Why does the account separate these enquiries?
A beginner and someone returning to training may ask different questions even when considering the same gym. A group-class enquiry also differs from a strength-training brief. The account gives those interests separate categories, without treating a click or advertising conversion as evidence of attendance, membership retention or a particular fitness result.
Does this case publish a performance result?
This story focuses on the verified campaign service structure. It does not assign an unverified cost per lead, revenue return or customer outcome to the work.
What do the results in this XRS Gym case study measure?
Campaign figures come from the advertising account and, where stated, SoudCoh.app enquiry and won-job records. Each result identifies the action or revenue it measures.
Which records support these results?
Result basis: Verified campaign service scope. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.
Would this work for my business?
We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.
Why does this study show a result but not a starting point?
Where a comparable earlier result is available, the study shows both values. New accounts report their launch result, with the tracking basis explained alongside it.
How would you plan this for my business?
We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.
There are dozens more of these.
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The work that produced this.
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- How we build an account like this oneWhich channels we turn on, in what order, and what a realistic first ninety days produces.
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- The measurement that makes these numbers checkableCall tracking, form attribution and conversion imports. Without it every figure on a case study is just a claim.
The briefing behind the work.
The case study records what happened. These explain the channel, measurement or operating decisions behind the result.
How one duplicated or misfiring tag can make the number above look better—or worse—than it is. That case is argued in The one Tag Manager mistake that breaks the data.
A result is only useful when the owner can see where it came from and what changed. The other half of it is set out in What to ask when an agency cannot explain the account.
The work behind this one is written up in full under how we build an account like this one, and the six stages every change on this account passed through sets out the sequence in order.
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