FixCare: a pool-care website with service bundles and cover comparisons

We built eight pages: pool servicing, pool covers, bundles, about, contact and policies. We also added one quote card on six pages, with tick boxes for both services.

The business

FixCare's pool team looks after pools on the Central Coast, from Gosford and Erina to Terrigal, Wyong and Woy Woy. It runs regular servicing and cleaning, with chemical testing and balancing, filter and equipment care and algae treatment, and designs, measures and fits pool covers. The wider FixCare business handles lawn, garden and property maintenance, so the pool work was given a site of its own.

The brief

A pool owner shopping for help usually has one of two jobs in mind: someone to keep the water right through the year, or a cover to cut evaporation and keep leaves out. Many want both. The brief was a focused site that explains each service on its own page, shows how the two combine, and lets a single request cover either or both.

The site also had to work as the landing page for FixCare's pool advertising, so a visitor arriving from an ad about covers or servicing had to land on a page about exactly that, with the quote form already in view.

One quote card on every main page

Six of the eight pages open the same way: the headline and a short promise on the left, over a pool photograph, and the quote card on the right. The card offers an onsite visit or a remote assessment, then asks for a name, an email, a phone number and what the owner needs help with. Pool servicing and pool covers are tick boxes rather than a single choice, and a line underneath explains that choosing both brings bundle pricing.

A page for each service

The servicing page lists what a regular service covers, from vacuuming and chemical balancing to filter cleaning, equipment checks and tile and waterline cleaning, beside a seasonal schedule with more visits in the peak of summer and fewer in the cooler months. A panel explains the water testing behind each visit.

The covers page lists the cover services, from custom measurement to repairs, and explains the install in four steps: a free consultation, a custom design, professional installation and ongoing support. Solar and thermal covers, automatic roller systems and safety mesh covers are compared side by side, each with what it does in four short lines.

Bundles and the ways to start

Three bundles turn the two services into packages: Pool Care Essentials for seasonal maintenance, Premium Pool Care with deep cleaning and equipment servicing added, and the Complete Pool Solution, which pairs ongoing care with a one-off cover design and install. A section on the home and service pages sets out three ways to start: a call, a free onsite assessment or a remote quote from photos. The home page explains how the service runs in four steps, from the first assessment to regular checks.

Built for phones

On a phone the hero stacks in the order a visitor needs it: the headline, the three promise cards, then the quote card with its tick boxes. A call button stays in the corner as the visitor scrolls, and the menu folds into a single button beside the logo.

What it connects to

FixCare's Google Ads pointed pool ads to this site's home, servicing, covers, about and contact pages, alongside the lawn, garden and property ads for the main FixCare business. The FixCare Property campaign case study covers the advertising across both sites and how its figures were measured.

For a business that needs one service explained clearly, with a form that fits how customers buy, see our website design services.