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    Proof
    Impress Blinds — cost per recorded Google Ads conversion down 62.63%SLS Solicitors — cost per recorded Google Ads conversion down 58.48%FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Website Development
    FixCare Property

    FixCare: pool services website design in Australia

    FixCare · Pool servicing and covers · Australia

    The short version · Website delivery

    FixCare — a focused pool-care website with clear maintenance and cover options.

    Talk to us about your websiteAll case studies
    FixCare Property

    Campaign work · FixCare

    The campaign behind the enquiries.

    See the advertising work for FixCare, with the results and measurement explained in each campaign case study.

    Campaign case study

    Central Coast property services: cost per lead down 56.36%

    Lawn, pool and property maintenance leads on the NSW Central Coast: cost per enquiry down 56.36% from an earlier measured period to a later one.

    Read the campaign case study

    Inside the website

    The thinking behind the pages.

    1. Website detail

      Give recurring pool care its own destination

      The servicing page narrows the message to pool cleaning and care while retaining the quote panel. The blue-and-green controls keep the contact journey consistent.

      FixCare pool-servicing page beside its quote form
      Open full-size screenshot

    2. Website detail

      Present the two pool-service choices together

      The opening screen pairs pool imagery with a service-selecting form. Customers can choose servicing, covers or both, reflecting the focused range described on the page.

      FixCare pool-care introduction with servicing and cover selections
      Open full-size screenshot

    The case study

    Inside the build for FixCare.

    The short list

    1. Give the pool service a focused presentation.
    2. Explain maintenance as an ongoing schedule.
    3. Give covers and bundles their own routes.

    The design choices and customer journey behind this website.

    SoudCoh’s pool services website design for FixCare serves Australia. The build brings the service information, visual identity and enquiry journey together, with the page examples and design decisions explained below.

    Give the pool service a focused presentation

    The captured FixCare website concentrates on pool servicing and covers. SoudCoh’s build presents water care, equipment maintenance and cover installation as a specialist offer, with dedicated service pages and a clear quote journey.

    The first decision is simple: the customer can explore regular pool care, a cover, or a combination of the two. This keeps the service range compact and understandable.

    Explain maintenance as an ongoing schedule

    The pool-care content describes cleaning, chemical balancing, equipment checks and water testing. It also explains that the schedule can change with seasonal use, giving repeat servicing a context beyond a single cleaning visit.

    The process begins with an assessment of the pool, water and equipment, then moves into a tailored schedule. Explaining those steps helps a customer understand what the quote conversation needs to cover.

    Give covers and bundles their own routes

    Pool covers have a separate page covering design, measurement, installation and maintenance. Bundle pages then show how cover installation can be considered alongside ongoing care.

    The website distinguishes essential maintenance, more comprehensive care and combined services. These groupings let the customer compare scope without forcing every requirement into one generic package.

    Let the enquiry reflect more than one need

    The quote form allows multiple service selections alongside the customer’s name and contact details. This suits a pool owner who wants to discuss maintenance and a cover together. The site also presents phone, onsite-assessment and remote-assessment choices.

    The completed website keeps the pool, the service schedule and the requested work connected. It provides a focused explanation of this part of the FixCare offer and a practical way to begin an assessment.

    Explore our website design and development work for how we connect a specific service offer with a useful customer journey.

    Tags

    • Website design
    • Pool servicing and covers
    • Australia

    A website built around your business.

    Tell us about your services, your customers and the next step you want them to take. We will shape the design and page structure around that brief.

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    FAQ

    The questions this raises.

    The brief, the design and how the website supports the wider customer journey.

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    A review process that follows a real completed job and stays inside Google's rules. That case is argued in Review requests that do not sound automated.

    The external entity data underneath any local-service acquisition programme. The other half of it is set out in The citation inconsistencies that still move local rankings.

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