Food & Hospitality
Msaha: a commercial kitchen marketplace for Saudi Arabia
Msaha's commercial-kitchen marketplace gives kitchen owners and food businesses a clear route to listings, practical details and an enquiry.
- Services
- Website design · Marketplace design · User experience design
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The case study
The project, connected.
The brief, the work and what it delivered.
The starting point
The project brief
Msaha brings commercial kitchen owners and food businesses together across Saudi Arabia.
Food & Hospitality
SoudCoh services
- Website design
- Marketplace design
- User experience design
What we put in place
The work delivered
- Separate sign-up journeys for kitchen owners and food businesses.
- Kitchen listings with photos, equipment, location and availability.
- Search and comparison by city, equipment and budget.
- Enquiry, messaging and booking views for both sides of the marketplace.
What the project delivered
The outcome
Kitchen owners can present available spaces, while food businesses can compare options and start a conversation about a suitable kitchen.
In this case study
White paper · PDF
Marketing for home services in Australia
58 pages · 2.3 MB
Download this PDFRead it on the pageMake a complicated search easier
Msaha connects commercial kitchen owners with food businesses across Saudi Arabia. The marketplace gives each audience a clear route to listings, practical details and an enquiry.
Start with the visitor’s role
The first steps distinguish people offering a kitchen from those looking for one. Each group receives the relevant actions, so owners can begin a listing while food businesses can search or describe their requirements.
Give the kitchen listing enough detail
Listing pages combine photographs with equipment, availability, location and other service information. The layout puts the essential facts together before the enquiry action, giving visitors useful points of comparison.
Search according to the business need
The kitchen catalogue supports filters for city, equipment, pricing and availability. Food businesses can also post their requirements, allowing kitchen owners to consider requests that suit their spaces.
Keep the conversation close to the listing
Messages, booking requests and notifications are available from the member workspace. Owners and tenants can return to the information they need while discussing a potential arrangement. The layout gives each group a consistent place to manage its next steps.
What we delivered
- Separate sign-up journeys for kitchen owners and food businesses.
- Kitchen listings with photos, equipment, location and availability.
- Search and comparison by city, equipment and budget.
- Enquiry, messaging and booking views for both sides of the marketplace.
The completed work
Kitchen owners can present available spaces, while food businesses can compare options and start a conversation about a suitable kitchen.
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Tags
- Website Design
- Web App Development
- Marketplace
- Saudi Arabia
That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
Where this sits in SoudCoh Compound.
SoudCoh Compound is how we run ad accounts, from the search you pay for to the job you win. A published result rests on two parts of it: the footing that decides what counts, and the engine that carries each lesson forward.
- Footing
Real-Enquiry Signal
The number it moves: True cost per lead
We agree which calls, forms, bookings or sales count as a result, and a real test enquiry goes through every tracking path before the campaign goes live.
- Engine
The Carry
The number it moves: Waste blocked before the first click
Every change on an account like this one is written to that client's change history, and what it teaches, never the client's numbers, goes into the next account's starting point.
What actually happens after the first call.
Start with your goals and current setup. We review the opportunity, agree the work and plan the next stage with you.
- The call
Thirty to forty-five minutes, free
What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.
- Week 0
The audit
We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.
- Week 1
The build
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. It waits in our approval queue, and a real test enquiry goes through every tracking path before anything is live.
- Day one
You press go
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
- Days 1–14
The clean
The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.
- From there
Rhythm
Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.
Before you ask us anything
Here is what everybody asks first.
The questions this raises.
How the results were measured and how the approach could apply to your business.
The first call is free and there is no deck.
Book a callWhat do the results in this case study measure?
Campaign results describe the enquiries or job outcomes reported for the client. Each figure identifies what it measures.
Which records support these results?
Each figure identifies what it measures. The labels distinguish advertising conversions, call/form enquiries and won-job revenue. Enquiry events can include repeat calls; booked jobs are reported separately.
Would this work for my business?
We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.
Why does this study show a result but not a starting point?
Where a comparable earlier result is available, the study shows both values. New accounts report their launch result, with the tracking basis explained alongside it.
How would you plan this for my business?
We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.
How much would this cost to run?
Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — we recommend a minimum of A$5,000 a month for most businesses, and the largest companies we work with currently invest up to A$30,000 a day in advertising, with enterprise programmes above that. Our management fee is separate, isn't published and is custom-built around the work — contact us for packages. The first call is free and you leave it with a real figure for your situation.
How quickly could we start seeing enquiries?
It depends on the channel. Paid search meets demand that already exists, so calls and forms can arrive within hours of launch, and the first two to four weeks are an optimisation period where waste is cut daily. Most accounts settle into their best rhythm around 60 to 90 days. SEO, content and brand work run on a much longer clock — months rather than weeks — and we will tell you which one your situation actually needs.
Am I locked into a long contract?
No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. Terms are put in front of you in plain English before anything is signed.
Want results like this?
Thirty minutes on your numbers, and a written list of what we would change first. Yours to keep either way.
A real conversation and a written list of opportunities.