Xtra Quality Painting: campaigns for Melbourne painting work

The study sets out the services delivered and the approach to the project. Explore the story for the campaign or website work.

We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.

We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.

Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — we recommend a minimum of A$5,000 a month for most businesses, and the largest companies we work with currently invest up to A$30,000 a day in advertising, with enterprise programmes above that. Our management fee is separate, isn't published and is custom-built around the work — contact us for packages. The first call is free and you leave it with a real figure for your situation.

It depends on the channel. Paid search meets demand that already exists, so calls and forms can arrive within hours of launch, and the first two to four weeks are an optimisation period where waste is cut daily. Most accounts settle into their best rhythm around 60 to 90 days. SEO, content and brand work run on a much longer clock — months rather than weeks — and we will tell you which one your situation actually needs.

No long-term lock-in. We agree on the scope, terms and a sensible review period before work starts.

We own and run the advertising account and provide clear reporting on performance and spend. On long-term marketing agreements, ownership and handover options are available to discuss.

We review the enquiries, services and spend with you, then agree on what to improve, redirect or stop. The next step follows the value the campaign is delivering for the business.