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    Proof
    Impress Blinds — cost per enquiry down 62.63%, $23.6 to $8.82SLS Solicitors — cost per enquiry down 58.48%, $84.64 to $35.14FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    Technology & Media

    NexAI

    Technology & Media

    The short version

    SoudCoh helped NexAi boost engagement and leads through a powerful "Never Miss a Call Again" campaign.

    Learn how smart ad strategy, AI automation, and bold storytelling turned missed calls into new customers.

    The record.

    Industry
    Technology & Media
    Discipline
    Technology & Media
    Services
    Technology & Media · Facebook Ads · Instagram Ads · Lead Generation

    This study is a record of one engagement, in one market, at one budget. The full account of the work, and any figures it produced, is written up below — not a forecast for yours.

    What would this look like on your account?

    Different market, different budget, different numbers. The first call is where we work out whether the same approach fits yours at all.

    NexAI

    The case study

    Key Results

    78%Increase in Message Responses
    3.4xHigher Ad Engagement Rate
    42%Boost in Lead Generation
    61%More Qualified WhatsApp Inquiries

    About NexAI

    NexAI is a cutting-edge AI automation platform helping businesses stay connected around the clock. Their 24/7 cloud call centre transforms missed calls into captured opportunities, managing inbound calls, outbound follow-ups, and instant chats across WhatsApp and Instagram. Their mission is to ensure no business ever misses a customer again.

    The Challenge

    Missed Leads Equal Lost Revenue

    Many businesses struggled to respond to messages fast enough, causing potential customers to drop off.

    Inconsistent Brand Presence

    Response gaps on social media made businesses seem less reliable and accessible.

    Limited Awareness

    Many small and mid-sized businesses were not aware that AI chatbots could solve their 24/7 availability problem affordably.

    Platform Fragmentation

    Managing multiple communication channels without automation made lead tracking messy and inefficient.

    Our Strategic Approach

    SoudCoh built a creative campaign focused on simplicity, speed, and trust. The message was clear: "Never Miss a Call Again."

    Video Campaigns

    Two video ads were produced to showcase NexAI's AI agents in action, demonstrating how businesses can stay connected 24/7 without lifting a finger.

    Social Media Ads

    We ran a multi-platform ad campaign across Facebook and Instagram with visual-first creatives featuring the headline "Never Miss a Call Again" to stop the scroll and convert attention into action.

    NexAI social media ad campaigns across Facebook and Instagram

    Ad Copy and Headlines

    Primary text and headlines were crafted to communicate urgency and value, positioning NexAI as the always-on customer support partner every business needs.

    NexAI ad headlines and primary text

    Audience Targeting

    We focused on service-based SMEs including real estate agents, e-commerce stores, and local businesses who depend on instant communication to close sales.

    Brand Positioning

    The brand voice was smart yet friendly, showing NexAI as both innovative and approachable, the perfect mix for small business owners looking for affordable automation.

    Services Delivered

    Social Media Ad Strategy
    Paid Campaign Optimisation
    Copywriting and Creative Direction
    Audience Segmentation
    Performance Tracking
    Conversion-Focused Landing Pages
    Ad Testing and Refinement

    Results Within 4 Weeks

    78%Increase in Message Responses
    3.4xHigher Ad Engagement Rate
    42%Boost in Lead Generation
    61%More Qualified WhatsApp Inquiries

    Why This Matters

    In a world where instant communication drives sales, NexAI proved that automation is not the future but the now. This campaign positioned NexAI as the go-to AI partner for small businesses and showcased how the right creative storytelling can transform a tech product into a brand people trust. The results speak for themselves: faster responses, happier customers, and no missed opportunities.

    Tags

    • Technology & Media
    • Facebook Ads
    • Instagram Ads
    • Lead Generation

    That is one account. Yours is a different one.

    We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.

    What every number on this page actually means.

    Marketing words get used loosely, and a loose word can make a small result look like a big one. Here is exactly what we mean by each of them.

    Conversion
    One real action by one real person: a phone call that lasted long enough to be a conversation, a submitted enquiry form, a booking, or a purchase. Not a page view and not a form that merely loaded.
    Cost per job · cost per lead
    The advertising money spent, divided by the number of those actions. It is the only figure that tells you whether the advertising is worth doing, which is why we publish it next to the count.
    Conversion rate
    The share of people who clicked the ad and then did the thing. A high click count with a low conversion rate usually means the ad and the page are promising different things.
    Ad spend
    Money that went to the advertising platform, not to us. Our management fee is separate and is never included in a cost-per-job figure, because mixing them would flatter the number.
    The measurement window
    The dates the figure covers, named every time. Where a study covers a launch, the clock starts the day campaigns went live — not the day the graph started looking good.
    A starting point
    Where a study knows what a figure was before the work began, that number is printed next to the one it became. Where the account had no history to compare against, the result is printed on its own rather than measured from a number nobody recorded.
    Qualified lead
    An enquiry that matched the service and the service area, so it was worth someone picking up the phone for. Where a study says qualified, somebody checked.
    An anonymised client
    Government, council and cultural-institution engagements are published as sector and jurisdiction only. The work and the measured outcome are described in full; the organisation is not named.

    One more, because it matters most: nothing on this page is a guarantee. It is a record of what happened on one account, in one market, at one budget.

    SoudCoh Compound™

    This page exists because of two of the six stages.

    Compound is how our team works on any account — six stages every change passes through. Two of them are why there is anything honest to publish.

    • Meter

      If it can't be measured, it doesn't get bought.

      Before a dollar moves, every action worth money to the business is tracked as itself — calls, forms, bookings, purchases — with values attached. Without that stage there is no honest number to publish afterwards.

    • Ledger

      Every change we make becomes a record you can open.

      Every change lands in a dated record as it happens — what was added, what was stopped, what was rewritten and what it cost. Writing this page afterwards was reading a file, not reconstructing a memory.

    If you want one of these

    What actually happens after the first call.

    No mystery and no lock-in before you have seen anything. This is the sequence every account on this site went through.

    1. The call

      Thirty to forty-five minutes, free

      What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.

    2. Week 0

      The audit

      We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.

    3. Week 1

      The build

      Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. A second person checks all of it before anything is live.

    4. Day one

      You press go

      Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.

    5. Days 1–14

      The clean

      The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.

    6. From there

      Rhythm

      Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.

    Before you ask us anything

    Here is what everybody asks first.

    FAQ

    The questions this raises.

    Whether the figures are real, how they were measured and over what length of window, what it costs, and whether any of it would hold for your business.

    The first call is free and there is no deck.

    Book a call
    Are the figures in this case study real?

    Yes. Every number on this page was read out of the client's own advertising account and is printed here exactly as the study publishes it, beside the period it covers. The dashboard and ad images are screen-grabs of that account rather than recreations. If one of these figures matters to your decision, ask about it on the first call and we will walk you through where it came from.

    How were these numbers measured, and over what window?

    Every figure on the page is printed beside the period it belongs to. We publish the LENGTH of a measurement window and the year, and withhold the exact dates — when a client advertised, and how their trading calendar looks, is their commercial information rather than ours. A conversion means one real action by one real person: a phone call that lasted long enough to be a conversation, a submitted enquiry form, a booking, or a purchase. Not a page view, and not a form that merely loaded.

    Would this work for my business?

    We cannot promise you the same numbers, and nobody honestly can. What this page tells you is what was achievable in that market, at that budget, for that service. Your competition, your service area, your margins and what one customer is worth to you all move the answer. On the first call we build the picture from your figures rather than someone else's, and if the honest answer is that this channel is wrong for you right now, we will say so.

    Why does this study show a result but not a starting point?

    Because in most of these engagements there was nothing reliable to start from. A brand-new advertising account has no history, and a business that was tracking enquiries on paper or in a spreadsheet has no comparable figure either. Where a real before-number exists we print it next to the after-number, so you can see the movement rather than take our word for it. Where it does not, we print the result on its own. Back-solving a starting point from a percentage would make the page look better and mean less.

    Would my business get the same result?

    We cannot tell you that, and nobody honestly can. What this page tells you is what was achievable in that market, at that budget, with that service. Your competition, your service area, your margins and what a customer is worth to you all move the answer. On the first call we build the picture from your numbers rather than from someone else's, and if the honest answer is that this channel is wrong for you right now, we will say so.

    How much would this cost to run?

    Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — the smallest companies we work with invest a minimum of A$3,000 a month, and our largest clients run multiple eight figures a month across paid channels. Our management fee is separate and scales with the work. The first call is free and you leave it with a real figure for your situation.

    How quickly could we start seeing enquiries?

    It depends on the channel. Paid search meets demand that already exists, so calls and forms can arrive within hours of launch, and the first two to four weeks are an optimisation period where waste is cut daily. Most accounts settle into their best rhythm around 60 to 90 days. SEO, content and brand work run on a much longer clock — months rather than weeks — and we will tell you which one your situation actually needs.

    Am I locked into a long contract?

    No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. Terms are put in front of you in plain English before anything is signed.

    More accounts, same discipline.

    Studies from the same kind of work, so you can see how the pattern holds across different businesses.

    Everything above was delivered by one of a handful of things we do. These are the ones this account leant on, written up in full rather than summarised.

    The briefing behind the work.

    The case study records what happened. These two explain the channel, measurement or operating decision that made the result interpretable in the first place.

    Instrumentation is part of the product when decisions are made from the numbers it emits. That case is argued in The Tag Manager layer that can invalidate the dashboard.

    The ownership, governance and operating constraints behind an internal data product. The other half of it is set out in Why first-party data projects stall outside tier one.

    The work behind this one is written up in full under getting cited by ai answers, not just ranked, and the operating sequence behind every study on this site sets out the sequence in order.

    Want results like this?

    Thirty minutes on your numbers rather than somebody else's, and a written list of what we would change first. Yours to keep either way.

    No pitch deck. No upsell. A real conversation and a written list of leaks.