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    Proof
    Impress Blinds — cost per enquiry down 62.63%, $23.6 to $8.82SLS Solicitors — cost per enquiry down 58.48%, $84.64 to $35.14FixCare Property — cost per enquiry down 56.36%, $35.24 to $15.38Rubbish Removal WA — cost per enquiry down 53.18%, $71.02 to $33.25Floral Cakery — cost per enquiry down 49.82%, $13.83 to $6.94ILLUMINATE Laser Emporium — cost per enquiry down 48.54%, $138.65 to $71.35Aussie Plumbing — cost per enquiry down 41.96%, $117.75 to $68.34Sydney Fence Painting — cost per enquiry down 33.68%, $136.62 to $90.61Alliance Plumbing — cost per enquiry down 29.6%, $81.26 to $57.21Gridless Build Solutions — cost per enquiry down 29.16%, $78.16 to $55.37FacilityWorx — cost per enquiry down 23.62%, $157.13 to $120.01Cornerstone Roofing — cost per enquiry down 20.47%, $41.71 to $33.17A council finance platform — 194 of 194 requirements metA council finance build — 14 weeks to UAT, −34% 10-yr costA cultural institution — $634K of $750K kept workingA council platform — $470,106 built vs $503,262 SaaSA federal agency — n=5,000 prevalence survey at ±1.4%A civic mural — 36 concepts for a 71m × 9m wallA regional shire — 32-page visitor guide, 3 weeks earlyA shire council — one platform retiring 8 of 9 vendorsA pressure washing business — 138 jobs at A$20.43 eachA pressure washing business — 21.20% conversion rateA carpet cleaner — 53 jobs in 15 days at A$24.92 eachA roofing company — 68 quote requests in 35 daysA CCTV installer — 39 qualified leads in 15 daysA fence painter — 36 jobs in 24 days, quotes by day 3A maintenance business — live in 8 weeks, 3 stacks gone41 numbered clauses, published in full5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    Technology & Media

    Advanced Media

    Technology & Media

    The short version · within 3 weeks

    SoudCoh crafted a high-converting ad campaign for Advanced Media(UK), and delivered qualified property buyer leads in the UK.

    The result.

    within 3 weeks

    +145%

    Qualified Leads in First Month

    within 3 weeks

    38%

    Reduction in Cost per Lead

    within 3 weeks

    Industry
    Technology & Media
    Discipline
    Technology & Media
    Services
    Technology & Media · Facebook Ads · Instagram Ads · Lead Generation
    Measured over
    within 3 weeks

    Every figure above was read out of this client's live account and is reproduced exactly as the study publishes it. It is a record of what happened on one account, in one market, at one budget — not a forecast for yours.

    What would this look like on your account?

    Different market, different budget, different numbers. The first call is where we work out whether the same approach fits yours at all.

    Advanced Media

    The case study

    +145% Qualified Leads in First Month
    38% Reduction in Cost per Lead

    About Advance Media Studios

    Advance Media Studios is a premium creator space offering photography, videography, podcast, and live streaming facilities for content professionals and small business owners. SoudCoh partnered with them to turn untapped potential into a fully booked calendar through a conversion-focused Meta Lead Ads campaign. The goal was to make creators see it, want it, and book it, transforming curiosity into high-intent enquiries that converted fast.

    The Challenge

    Four issues were preventing Advance Media Studios from converting social traffic into consistent studio bookings.

    Scattered Discovery and Awareness

    Creators were not finding the studio through organic channels, and paid campaigns lacked the structure to build awareness at scale.

    Fragmented Messaging and Brand Drift

    Brand references alternated between names, confusing audiences. Without a consistent hook, creators missed why this studio was different from any other hire space.

    Funnel Friction in Lead Capture

    Leads were landing in slow forms and messy DMs. Instant Forms were not optimised, responses lagged, and hot prospects cooled before anyone followed up.

    Limited Creative Variety and Testing

    Old campaigns ran with static images and long captions. Stories needed movement, but assets did not deliver. There was no testing system to find winners before fatigue set in.

    Our Strategic Approach

    Creator Studio Lead Generation Strategy

    We reframed the offer from "studio hire" to "momentum for modern creators." Every ad, form, and message served one purpose: help creators move from idea to action today. The entire funnel was rebuilt around speed, clarity, and creative aspiration.

    Premium Positioning for Studio Bookings

    Instead of marketing rooms, we sold transformation. "Build your brand at Advance Media" became the anchor message. Copy focused on creator outcomes: professional polish, premium gear, and instant credibility for content professionals.

    Meta Ads Creative Strategy for Creator Spaces

    Three ad blocks tackled distinct angles: tour access, premium production capabilities, and social proof. Each featured motion for Reels and Stories, crisp checklists for Feeds, and scroll-stopping headlines like "Your Brand Deserves More Than a Spare Room."

    Advance Media Studios Facebook and Instagram lead generation ad campaigns across placements Advance Media Studios Meta Ads primary text and headline variations for creator studio bookings

    Audience Targeting Architecture

    We combined warm audiences including page engagers, video viewers, and site visitors with lookalikes based on past leads. Frequency caps and clean UTM tracking kept data sharp and scaling steady across all campaign phases.

    Frictionless Instant Form Lead Capture

    Three fields, prefilled data, and a friendly tone made the Instant Form irresistible. Built-in follow-up via Meta's Lead Centre ensured every enquiry was seen, responded to, and converted into a booked tour or session.

    Conversion Operations for Faster Bookings

    We rolled out ready-to-go tour scripts, calendar links, and templated SMS replies. The team handled more leads faster without adding staff, turning enquiries into confirmed bookings at pace.

    Services Delivered

    Meta Ads strategy and campaign build
    Creative strategy and copywriting
    Audience targeting architecture
    Instant Form optimisation
    Conversion operations workflow
    Campaign reporting and UTM tracking

    Results

    within 3 weeks

    The campaign delivered rapid results with CTR surging into Meta's top performance range. Bookings filled prime weekend slots consistently and a creative winner was identified for future scaling.

    +145% Qualified Leads in First Month
    38% Reduction in Cost per Lead

    Why This Matters

    This campaign proved that with the right story and a seamless path from ad to action, even a premium creator studio can unlock its true momentum. Advance Media Studios did not just grow leads, it grew belief in its brand. With a sustainable system and a standout creative identity, they are positioned to keep their calendar full and their creators inspired.

    Tags

    • Technology & Media
    • Facebook Ads
    • Instagram Ads
    • Lead Generation

    That is one account. Yours is a different one.

    We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.

    What every number on this page actually means.

    Marketing words get used loosely, and a loose word can make a small result look like a big one. Here is exactly what we mean by each of them.

    Conversion
    One real action by one real person: a phone call that lasted long enough to be a conversation, a submitted enquiry form, a booking, or a purchase. Not a page view and not a form that merely loaded.
    Cost per job · cost per lead
    The advertising money spent, divided by the number of those actions. It is the only figure that tells you whether the advertising is worth doing, which is why we publish it next to the count.
    Conversion rate
    The share of people who clicked the ad and then did the thing. A high click count with a low conversion rate usually means the ad and the page are promising different things.
    Ad spend
    Money that went to the advertising platform, not to us. Our management fee is separate and is never included in a cost-per-job figure, because mixing them would flatter the number.
    The measurement window
    The dates the figure covers, named every time. Where a study covers a launch, the clock starts the day campaigns went live — not the day the graph started looking good.
    A starting point
    Where a study knows what a figure was before the work began, that number is printed next to the one it became. Where the account had no history to compare against, the result is printed on its own rather than measured from a number nobody recorded.
    Qualified lead
    An enquiry that matched the service and the service area, so it was worth someone picking up the phone for. Where a study says qualified, somebody checked.
    An anonymised client
    Government, council and cultural-institution engagements are published as sector and jurisdiction only. The work and the measured outcome are described in full; the organisation is not named.

    One more, because it matters most: nothing on this page is a guarantee. It is a record of what happened on one account, in one market, at one budget.

    What this study cannot tell you is what the same figure looks like on your account — so the lead-to-job calculator, with your own click price and close rate. It takes about a minute and asks for nothing.

    SoudCoh Compound™

    This page exists because of two of the six stages.

    Compound is how our team works on any account — six stages every change passes through. Two of them are why there is anything honest to publish.

    • Meter

      If it can't be measured, it doesn't get bought.

      Before a dollar moves, every action worth money to the business is tracked as itself — calls, forms, bookings, purchases — with values attached. Without that stage there is no honest number to publish afterwards.

    • Ledger

      Every change we make becomes a record you can open.

      Every change lands in a dated record as it happens — what was added, what was stopped, what was rewritten and what it cost. Writing this page afterwards was reading a file, not reconstructing a memory.

    If you want one of these

    What actually happens after the first call.

    No mystery and no lock-in before you have seen anything. This is the sequence every account on this site went through.

    1. The call

      Thirty to forty-five minutes, free

      What you sell, who buys it, and what one customer is worth to you. No deck. You leave with a real number for your situation rather than a range.

    2. Week 0

      The audit

      We open your account — or your competitors' ground, if you do not have one yet — and write down every leak we can find. That list is yours whether or not you work with us.

    3. Week 1

      The build

      Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. A second person checks all of it before anything is live.

    4. Day one

      You press go

      Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.

    5. Days 1–14

      The clean

      The busiest fortnight your account will ever have. Search terms read daily, waste negated, early winners promoted, ad copy iterated against what is actually being served.

    6. From there

      Rhythm

      Weekly optimisation, reporting on a fixed cadence whether the news is good or bad, and a proper conversation each quarter about where the next block of budget should go.

    Before you ask us anything

    Here is what everybody asks first.

    FAQ

    The questions this raises.

    Whether the figures are real, how they were measured and over what length of window, what it costs, and whether any of it would hold for your business.

    The first call is free and there is no deck.

    Book a call
    Are the figures in this case study real?

    Yes. Every number on this page was read out of the client's own advertising account and is printed here exactly as the study publishes it, beside the period it covers. The dashboard and ad images are screen-grabs of that account rather than recreations. If one of these figures matters to your decision, ask about it on the first call and we will walk you through where it came from.

    How were these numbers measured, and over what window?

    The headline figure covers within 3 weeks, and every other figure on the page is printed beside the period it belongs to. We publish the LENGTH of a measurement window and the year, and withhold the exact dates — when a client advertised, and how their trading calendar looks, is their commercial information rather than ours. A conversion means one real action by one real person: a phone call that lasted long enough to be a conversation, a submitted enquiry form, a booking, or a purchase. Not a page view, and not a form that merely loaded.

    Would this work for my business?

    We cannot promise you the same numbers, and nobody honestly can. What this page tells you is what was achievable in that market, at that budget, for that service. Your competition, your service area, your margins and what one customer is worth to you all move the answer. On the first call we build the picture from your figures rather than someone else's, and if the honest answer is that this channel is wrong for you right now, we will say so.

    Why does this study show a result but not a starting point?

    Because in most of these engagements there was nothing reliable to start from. A brand-new advertising account has no history, and a business that was tracking enquiries on paper or in a spreadsheet has no comparable figure either. Where a real before-number exists we print it next to the after-number, so you can see the movement rather than take our word for it. Where it does not, we print the result on its own. Back-solving a starting point from a percentage would make the page look better and mean less.

    Would my business get the same result?

    We cannot tell you that, and nobody honestly can. What this page tells you is what was achievable in that market, at that budget, with that service. Your competition, your service area, your margins and what a customer is worth to you all move the answer. On the first call we build the picture from your numbers rather than from someone else's, and if the honest answer is that this channel is wrong for you right now, we will say so.

    How much would this cost to run?

    Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — the smallest companies we work with invest a minimum of A$3,000 a month, and our largest clients run multiple eight figures a month across paid channels. Our management fee is separate and scales with the work. The first call is free and you leave it with a real figure for your situation.

    How quickly could we start seeing enquiries?

    It depends on the channel. Paid search meets demand that already exists, so calls and forms can arrive within hours of launch, and the first two to four weeks are an optimisation period where waste is cut daily. Most accounts settle into their best rhythm around 60 to 90 days. SEO, content and brand work run on a much longer clock — months rather than weeks — and we will tell you which one your situation actually needs.

    Am I locked into a long contract?

    No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. Terms are put in front of you in plain English before anything is signed.

    More accounts, same discipline.

    Studies from the same kind of work, so you can see how the pattern holds across different businesses.

    Everything above was delivered by one of a handful of things we do. These are the ones this account leant on, written up in full rather than summarised.

    The briefing behind the work.

    The case study records what happened. These two explain the channel, measurement or operating decision that made the result interpretable in the first place.

    Instrumentation is part of the product when decisions are made from the numbers it emits. That case is argued in The Tag Manager layer that can invalidate the dashboard.

    The ownership, governance and operating constraints behind an internal data product. The other half of it is set out in Why first-party data projects stall outside tier one.

    The work behind this one is written up in full under getting cited by ai answers, not just ranked, and the ninety-day plan that produced results like these sets out the sequence in order.

    Want results like this?

    Thirty minutes on your numbers rather than somebody else's, and a written list of what we would change first. Yours to keep either way.

    No pitch deck. No upsell. A real conversation and a written list of leaks.