Technology & Media
Advance Media Studios: video campaigns for studio bookings
Advanced Media: its Meta campaign shows the studio experience and invites creators and businesses to enquire about a booking.
- Services
- Technology & Media · Facebook Ads · Instagram Ads · Lead Generation
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The case study
A visual guide to the project.
Follow the brief and explore the work in the story below.
The starting point
The project brief
Advance Media Studios offers photography, video, podcast and live-streaming facilities. Its Meta campaign shows the studio experience and invites creators and businesses to enquire about a booking.
Technology & Media
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Inside the case study
In this case study
White paper · PDF
Marketing for home services in Australia
58 pages · 2.3 MB
Download this PDFRead it on the pageAbout Advance Media Studios
Advance Media Studios offers photography, video, podcast and live-streaming facilities. Its Meta campaign shows the studio experience and invites creators and businesses to enquire about a booking.
Services Delivered
For a service that needs a clear introduction before an enquiry, explore our Facebook and Instagram advertising.
Tags
- Technology & Media
- Facebook Ads
- Instagram Ads
- Lead Generation
That is one account. Yours is a different one.
We read your ads, your search presence and your tracking the same way this one was read, and tell you what we would change first.
How we manage the campaign.
We define the outcomes to track, test the enquiry paths and use what we learn to guide campaign improvements. SoudCoh Compound explains how that work is organised.
- Rule 01
Count real enquiries only
The number it moves: True cost per lead
We agree which calls, forms, bookings or sales count as a result, and a real test enquiry goes through every tracking path before the campaign goes live.
- Rule 08
Build on practical campaign experience
The number it moves: Waste blocked before the first click
Every change on an account like this one is written to that client's change history, and what it teaches, never the client's numbers, goes into the next account's starting point.
What actually happens after the first call.
Start with your goals and current setup. We review the opportunity, agree the work and plan the next stage with you.
- The call
Thirty to forty-five minutes, free
We discuss your services, customers, website and goals, then identify the most useful next step.
- Week 0
The audit
We review your website and advertising, then set out the opportunities, priorities and recommended scope.
- Week 1
The build
Everything the account needs before it can spend a dollar: what it will bid on, what it must never pay for, the ad copy, the assets, the landing pages and the tracking. It waits in our approval queue, and a real test enquiry goes through every tracking path before anything is live.
- Day one
You press go
Campaigns are created paused, every time, so you can read the whole build first. You activate when you are ready, not when we are.
- Days 1–14
The clean
We review search terms, exclude irrelevant searches and refine keywords and ads using the early campaign data.
- From there
Rhythm
Regular optimisation and reporting, with reviews of lead quality, customer value and where to focus the next stage of work.
Before you ask us anything
Here is what everybody asks first.
The questions this raises.
How the results were measured and how the approach could apply to your business.
The first call is free and there is no deck.
Book a callWhat did SoudCoh deliver for this case study?
The study sets out the services delivered and the approach to the project. Explore the story for the campaign or website work.
Would this work for my business?
We assess your service area, competition, margins and customer value, then build a plan around the opportunities in your business. The first call establishes the priorities, budget and tracking for that work.
How would you plan this for my business?
We start with your goals, service area, competition and customer value. From there, we recommend the channels, website improvements and tracking that fit your next stage of growth.
How much would this cost to run?
Two separate numbers. Your ad spend goes to the platform, and what it needs to be depends on how competitive your market is and how many jobs you want — we recommend a minimum of A$5,000 a month for most businesses, and the largest companies we work with currently invest up to A$30,000 a day in advertising, with enterprise programmes above that. Our management fee is separate, isn't published and is custom-built around the work — contact us for packages. The first call is free and you leave it with a real figure for your situation.
How quickly could we start seeing enquiries?
It depends on the channel. Paid search meets demand that already exists, so calls and forms can arrive within hours of launch, and the first two to four weeks are an optimisation period where waste is cut daily. Most accounts settle into their best rhythm around 60 to 90 days. SEO, content and brand work run on a much longer clock — months rather than weeks — and we will tell you which one your situation actually needs.
Am I locked into a long contract?
No long-term lock-in. We agree on the scope, terms and a sensible review period before work starts.
Who owns the advertising account?
We own and run the advertising account and provide clear reporting on performance and spend. On long-term marketing agreements, ownership and handover options are available to discuss.
What happens if it stops working?
We review the enquiries, services and spend with you, then agree on what to improve, redirect or stop. The next step follows the value the campaign is delivering for the business.
Ready to plan your campaign?
Thirty minutes on your numbers, and a written list of what we would change first. Yours to keep either way.
A real conversation and a written list of opportunities.