Snug Nest Designs: a landing page that walks you through their homes

The studio

We built Snug Nest Designs a landing page that walks visitors through 12 homes, with 21 films and one quiet way to book a call.

Snug Nest Designs is a Melbourne interior design studio for custom and boutique homes. Its founder leads the design team, and the work runs from the first floor plan to the final piece of furniture: layouts, finishes, joinery and lighting, with materials and custom pieces sourced from international makers.

The brief

Commissioning a custom home means a long run of decisions over the course of a build. Some come to a designer while the plans are still flexible. Others are already building, with selections still to make. Either way, they want to see the work, hear how the designer thinks and know what the first conversation involves.

A generic page, with a list of services and a contact form, answers none of that. The brief was one page that could carry the whole studio: the homes, the advice, the people and the sourcing, with a single next step, a complimentary 30-minute introductory call. It also had to work as the landing page for the studio's Meta ads, where a visitor arrives from a single ad and has to understand the studio within a screen or two.

The idea: let the homes do the talking

The page opens on a dining room from Contemporary Oasis and keeps returning to the work. A collage of three homes, Cozy Retreat, Contemporary Oasis and Contemporary Bliss, sits under the line A few spaces. A feel for our work. Explore the homes follows, with Contemporary Oasis and Spanish Reverie set large and Modern Ease, Heritage Reimagined, Crafted Legacy and Cozy Retreat beneath them.

Further down, A closer look at the rooms sets sixteen room views side by side by type: kitchens, living spaces, bedrooms, bathrooms and workspaces. Twelve homes appear across the page in all. The words stay short: a project name, then a single line, such as marble, timber and clean lines bringing warmth to generous spaces.

The craft

The type is a light serif for headlines and a plain, open sans for everything else, on a warm, pale ground. The palette stays close to the rooms: warm white, stone, timber brown and a deep olive for the invitation to talk. Panels have soft corners, and the spacing is generous enough for each image to be seen on its own.

The images are labelled honestly. In the opening collage, each one says whether it is a photograph or a design visualisation, and a small control pauses the collage's motion. In the room views, every image has a link to explore the room and a control to view it full size.

The films play in place, and twenty of the 21 run under a minute. Under Questions we hear often, the founder answers twelve questions in four topics, three films to a topic, each between 21 and 31 seconds, with the written answer printed beneath. A film opens in a window over the page that shows which of the three is playing, steps to the next, can play on automatically and opens a transcript. Three sourcing films go to the building materials markets, inside a door factory and up close to timber, glass, mesh and wall finishes, and a 45-second film sits at the studio table during a colour appointment.

One decision for the visitor

Every path on the page ends in the same place. Let's talk sits in the header, under the headline, in the call section and in the footer, and once the header scrolls away it waits in the bottom corner. The build-stage panel adds Talk about your build. All six buttons open the same booking window.

That window opens straight onto a calendar, with no form to fill first. It describes a complimentary 30-minute call with the team to understand the project, see if the studio can help and discuss the next steps: 30 minutes, with no obligation, and times shown in Melbourne time. Shaded dates have available times.

The page also does some of the first call's work in advance. Where are you in your build? offers four stages: planning your home, making selections, already building and getting the keys. Each brings up its own advice and a founder film of 20 to 28 seconds, and the page notes that the chosen stage will be kept in mind at booking. Before you book answers when to get in touch, whether a finished brief is needed and how to see more first, and anyone already booked has a link to their call guide.

Where the ads land

This is the page the studio's Meta advertising sends people to. When we captured it, all 86 active ads in the studio's campaign for booked calls pointed here. So the first screen does the whole job in one view: the headline, a room from Contemporary Oasis, Let's talk and a line explaining the call.

It asks permission plainly. A small privacy note says Meta is used to measure visits and bookings and improve the ads, offers Allow and Decline, and adds that the visitor can book either way. Before a choice is made, the page makes no request to Meta.

From there, a visitor can go as deep as they like, through the homes, the stages, the rooms and the films, and the way to book stays a single tap away the whole time.