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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a 516-page plumbing website for SydneyHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Google Ads for Australian businesses

    Google Ads for roofers.

    Put your roofing services in front of customers looking for the right work.

    A roof leak needs a different conversation from a restoration or replacement. SoudCoh builds roofing campaigns around the services you provide, the materials you work with and the areas you cover. We connect the ad to a clear service page and a useful inspection or quote request. The aim is to give your team enough context to assess the opportunity and keep each kind of work visible in the account.

    Discuss your Google Ads planSee the client work
    Start with the work

    A plan that fits your business.

    The work your roofing team handles

    Set out the repairs, restoration, replacement and maintenance you offer. Tile and metal work, gutters and specialist services should reflect the team’s actual capabilities.

    Time to assess and deliver

    Plan coverage around inspections, quoting capacity and the work already booked. Campaign activity should respond to availability when weather changes the schedule or demand.

    The approach

    How we build your Google Ads plan.

    1. Separate repairs, restoration and replacement

      These searches can lead to different scopes, values and decision times. We organise the campaigns so the ad addresses the work requested and the landing page explains it. Gutters, cleaning or other services can have their own groups where they form part of the offer.

    2. Make the inspection process clear

      Customers want to know what happens after they enquire. The page explains how you assess the roof, prepare a quote and discuss the options. Real project photos and service details help them understand the work without promising a diagnosis before your team has inspected the property.

    3. Capture a useful roofing brief

      The enquiry can ask for the suburb, roof material, visible issue and preferred contact details. Photos may help the team prepare, where your process supports them. Keep that form practical on a phone, with a clear call option for customers who would rather explain the problem.

    4. Review the work coming through

      We review search terms and campaign results against the services you want. Product-only searches, unrelated trades and out-of-area jobs may need attention. Your inspection and quote records then help distinguish a suitable roofing opportunity from a general enquiry, informing the next budget decision.

    Published client work

    Published roofing campaign work.

    These studies explain the campaigns and customer journeys delivered for roofing businesses. They provide practical examples of the approach.

    Cornerstone Roofing

    Search ad groups for repairs, restoration, repointing, gutters and related services, with messages and contact actions matched to each job.

    Cornerstone Roofing case study

    Aussie Roofing

    Dedicated roofing campaigns, matching service pages and enquiry tracking connected to the roofing team’s job records.

    Aussie Roofing case study
    Measure what matters

    What we review with you.

    We review calls and forms alongside inspections arranged, quotes issued and work recorded as won. Roofing decisions can take time, especially for larger projects. Keeping those stages separate helps show where opportunities stand and whether a change in enquiry volume is translating into the kind of work you want.

    Getting started

    What helps us build the plan.

    Share your service list, roof materials, coverage, capacity and the process from first contact to inspection. Existing account access and genuine job photos help us assess the starting point. We agree how the team will record quotes and outcomes so campaign reviews can follow the customer’s decision.

    Your questions, answered.

    What should a roofer allow for a Google Ads enquiry?

    SoudCoh’s current guide is A$20–A$60 per enquiry. This is a planning range for ad spend before GST and management fees. Repairs, restoration and replacement can bring different costs and job values, so we also review inspections, quotes and the work won.

    Can you focus the ads on roof restoration?

    Yes. A specialist campaign can focus on restoration, repair or another service you deliver. We check the available search demand, coverage and landing page, then keep that service’s enquiries and outcomes visible in reporting.

    How do you handle increased demand after bad weather?

    The first check is your capacity to answer, inspect and deliver. Campaign settings and messages can be adjusted to the actual service available. Any emergency or response-time claim needs to reflect what the roofing team can provide.

    Can we measure inspections as well as enquiries?

    Yes, if the team records them consistently. We agree the stages that matter, such as enquiry, inspection arranged, quote issued and won work. Those records make it easier to review both quick repairs and longer roofing decisions.

    Explore the next part of your plan.

    Let’s plan your next step.

    Tell us the roofing work you want to quote, the materials you handle and your coverage. We’ll map a practical campaign plan.

    Talk to SoudCoh