Calculate an end-of-lease cleaning enquiry cost
Use a consistent enquiry definition and a single reporting period to understand what a cleaning campaign costs. This example starts with hypothetical numbers.
The numbers, already filled in
All pre-filled values are hypothetical, client-free planning inputs. Replace them with your own records or explicitly chosen assumptions.
What that comes to
Updates as you type, in your browser. Nothing leaves this page unless you ask us to send you the report.
Cost per lead
$100.00
30 enquiries from $3,000.00 of spend
Change a number and this link updates with it, so whoever opens it lands on the result you are looking at.
Cost per click
$10.00
300 clicks
Conversion rate
10%
Clicks that became an enquiry
Spent on clicks that did not enquire
$2,700.00
270 clicks left without making contact, at $10.00 each
Send me this result
We will turn the numbers above into a PDF with your figures, the workings and what they mean — and hand it straight back to you here, to read or to keep.
What to do with this
- Compare this with your own earlier periods, then review lead quality, booked work and job margins.
- Whatever the number, write it down with the date and the period length. A cost per lead with no comparison point next month is trivia.
How this was worked out
- Cost per click
- $3,000.00 ÷ 300 clicks = $10.00
- Conversion rate
- 30 ÷ 300 × 100 = 10%
- Cost per lead
- $3,000.00 ÷ 30 enquiries = $100.00
- Spend on clicks that did not enquire
- 270 × $10.00 = $2,700.00
Your calculation and separately labelled industry context
| Figure | Cost per lead | Market | Basis |
|---|---|---|---|
| Your inputs | $100.00 | AUD | 30 enquiries from 300 clicks |
| Personal Services | US$54.60 | United States | Median of 13,474 search campaigns, 2026 |
A stand-in. The source has no residential cleaning category. US dollars and Australian dollars are shown separately; no currency conversion or local benchmark is implied.
Where these numbers come from
Work through the example
For this hypothetical cleaning scenario, $3,000 in spend generates 300 clicks and 30 enquiries. The calculation returns $10 per click, a 10% click-to-enquiry rate and $100 per enquiry. These deliberately simple inputs demonstrate the method. They do not describe a Sydney cleaning account or suggest that this is what an end-of-lease enquiry should cost.
Apply it to the work you want to win
End-of-lease enquiries often need practical information before a quote can become a booking: the property size, location, preferred date and any extra tasks. Keep enquiry volume separate from jobs accepted and completed. When comparing campaigns, check whether the work mix changed. An enquiry for a small apartment and one for a larger property with additional cleaning can lead to different invoices and labour requirements.
Replace the example with your own records
Every starting number on this page is hypothetical. None is a client result, an industry average or a quote for your business. The example makes the calculation easy to inspect; the useful version is the one you build from your own records. Change each input and watch how the result responds before using it in a budget conversation.
Keep the reporting scope consistent. Spend, clicks and enquiries should cover the same campaigns and period. Decide what counts as an enquiry, separate duplicates where appropriate, and keep that definition steady when comparing results. A form submission, a connected call, a quote and paid work are different stages. The calculator can perform the arithmetic, but the quality of the conclusion depends on those definitions.
Test more than one assumption. A higher click price, a lower enquiry rate or a slower close rate changes what the same budget can support. Save a conservative scenario alongside the base case, then revisit both when you have more campaign and sales information. Include management fees, job costs and the time between enquiry and payment in your wider cash-flow plan.
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Have more questions? Let's chat!
Book a callNo. All starting inputs in this worked scenario are hypothetical. They demonstrate the formula and can be edited. Use your own campaign and sales records to build a plan for your business.
It shows what follows mathematically from the assumptions you enter. Actual results can change with the auction, the website, service demand and follow-up. Revisit the assumptions as records become available.
Ask the next question
The full calculator takes any numbers you like, and these worked pages answer the questions this one tends to raise.
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Now do it with
your real numbers.
Use the example to explore the calculation. To review your own campaign, enquiry handling and booked work together, talk to our team.