What does a commercial cleaning enquiry cost?
The widest spread in our entire book sits in this trade: $27.39 to $220.59 an enquiry across 4 accounts. This page loads the cheap end and shows you the rest, because the gap is the actual lesson.
The numbers, already filled in
Built from SparkleWorks, the Melbourne commercial cleaning account in our case studies: 700 clicks at its published 19.68% click-to-enquiry rate, priced at its published $27.39 an enquiry. The same account blends to $34.97 across its full run.
What that comes to
Updates as you type, in your browser. Nothing leaves this page unless you ask us to send you the report.
Cost per lead
$27.39
138 enquiries from $3,779.82 of spend
Change a number and this link updates with it, so whoever opens it lands on the result you are looking at.
Cost per click
$5.40
700 clicks
Conversion rate
19.7%
Clicks that became an enquiry
Where it sits in our range
Inside our range
$27.39 to $220.59 across 4 accounts
Spent on clicks that did not enquire
$3,034.66
562 clicks left without making contact, at $5.40 each
Send me this result
We will turn the numbers above into a PDF with your figures, the workings and what they mean — and either hand it to you here or send it over.
What to do with this
- Your $27.39 falls inside the $27.39 to $220.59 spread we have measured in this trade, which tells you the account is not broken. Whether it is affordable is a different question — that one needs your job value.
- Whatever the number, write it down with the date and the period length. A cost per lead with no comparison point next month is trivia.
How this was worked out
- Cost per click
- $3,779.82 ÷ 700 clicks = $5.40
- Conversion rate
- 138 ÷ 700 × 100 = 19.7%
- Cost per lead
- $3,779.82 ÷ 138 enquiries = $27.39
- Spend on clicks that did not enquire
- 562 × $5.40 = $3,034.66
Your account against the two reference points that exist
| Figure | Cost per lead | Market | Basis |
|---|---|---|---|
| Your account | $27.39 | Your own data | 138 enquiries from 700 clicks |
| Our commercial cleaning and facilities accounts | $27.39 – $220.59 | Australia | 4 published accounts, median $99.73 |
| Industrial & Commercial | US$75.19 | United States | Median of 13,474 search campaigns, 2026 |
A stand-in. The source has no commercial cleaning or facilities category. Our own figures are a range from selected work, not a market average.
Where these numbers come from
An eight-fold spread inside one trade
The 4 commercial cleaning and facilities accounts we publish run from $27.39 to $220.59 an enquiry. The expensive one costs eight times the cheap one. That is the widest gap in any trade in our book, and it is not explained by the city.
What makes it interesting is that the conversion rates barely move: every one of those accounts converts clicks to enquiries between 19.3% and 19.68%. The landing pages are doing roughly the same job. Almost the entire difference is in what a click costs, which is a statement about the auction each account chose to enter rather than about the businesses.
Why commercial is a different problem to residential
A residential clean is bought by one person on one afternoon. A commercial contract is bought by a facilities manager who is comparing suppliers, checking insurance, and possibly running a tender — and the enquiry that starts that process is worth waiting months to convert.
That changes what a costly enquiry means. A $220 enquiry that produces a three-year contract on a multi-site portfolio is not comparable to a $30 bond-clean enquiry, and treating them as the same number is how commercial operators end up cutting the budget that was working. If you are running commercial work, the figure that matters is cost per contract won and the value of the contract over its life — not cost per enquiry.
How to use this page
Put in a real month: spend, clicks and enquiries from the same period and the same campaigns. The comparison table underneath will tell you where you sit against our four accounts and against the one published United States benchmark that states its method.
Then go and find your close rate and your average contract value, because those two numbers decide whether the answer above is good or bad, and nothing on this page can supply them.
Frequently Asked Questions
Everything you need to know about working with SoudCoh
Have more questions? Let's chat!
Book a callIn our own accounts it usually is, but not always and not by a predictable amount. Commercial and facilities enquiries run $27.39 to $220.59 against $25.02 to $40.69 for residential — but the cheapest commercial account in our book is cheaper than the most expensive residential one. The contract at the end is worth far more, which is the part that actually justifies the difference.
We do not publish a figure for that and we are not going to estimate one. Close rates on commercial work vary with the size of the site, whether there is an incumbent, and whether the enquiry came in during a tender window. Use your own job book: the leads to booked jobs calculator will walk a month of enquiries through answering, quoting and winning, and show you which stage is losing the work.
Ask the next question
The full calculator takes any numbers you like, and these worked pages answer the questions this one tends to raise.
Worked scenario · End of lease cleaning · Sydney
What end of lease cleaning leads cost in Sydney
Bond and end-of-lease enquiries at $30.75, pre-filled from a published Sydney account and compared against the residential cleaning range.
Worked scenario · Plumbing · Melbourne
What a plumber should spend on Google Ads in Melbourne
Work backwards from a revenue target to a monthly Google Ads budget, pre-filled with the $74.42 cost per enquiry from our Melbourne plumbing account.
Now do it with
your real numbers.
This page is honest about being a worked example. If you want the version built on your own account — what an enquiry actually costs you, what survives to become a job, and which part of the chain is leaking — send us the account and we will read it.