Calculate a commercial cleaning campaign enquiry cost

Work through the example

This example starts from A$10,000 of spend at A$100 per lead, the middle of the typical range for commercial cleaning. That is about 100 leads, and at a 20.1% click-to-enquiry rate those take about 498 clicks. Replace any figure with your own to recalculate; the equations are the same.

Apply it to the work you want to win

Commercial work can involve site inspections, scopes, tender decisions and an existing supplier. Record those stages separately so a campaign is not judged only by the cheapest initial contact. Compare enquiries that meet the same service and location criteria, and follow them through the quoting process. A recurring contract also needs a different value calculation from a one-off clean, including delivery costs and retention.

Replace the example with your own records

Every starting number on this page is hypothetical. None is a client result, an industry average or a quote for your business. The example makes the calculation easy to inspect; the useful version is the one you build from your own records. Change each input and watch how the result responds before using it in a budget conversation.

Keep the reporting scope consistent. Spend, clicks and enquiries should cover the same campaigns and period. Decide what counts as an enquiry, separate duplicates where appropriate, and keep that definition steady when comparing results. A form submission, a connected call, a quote and paid work are different stages. The calculator can perform the arithmetic, but the quality of the conclusion depends on those definitions.

Test more than one assumption. A higher click price, a lower enquiry rate or a slower close rate changes what the same budget can support. Save a conservative scenario alongside the base case, then revisit both when you have more campaign and sales information. Include management fees, job costs and the time between enquiry and payment in your wider cash-flow plan.