What could $100 a day support under your assumptions?
A daily budget becomes useful when it is connected to click prices, enquiry rates and the sales process. This hypothetical example shows those steps and lets you change them.
The numbers, already filled in
All pre-filled values are hypothetical, client-free planning inputs. Replace them with your own records or explicitly chosen assumptions.
What that comes to
Updates as you type, in your browser. Nothing leaves this page unless you ask us to send you the report.
Enquiries over the period
30
15 to 45 under the lower and higher assumptions
Change a number and this link updates with it, so whoever opens it lands on the result you are looking at.
Spend
$3,000
$100.00 × 30 days
Clicks
300
At $10.00 each
Cost per enquiry
$100.00
At 10% conversion
Jobs
9
At 30% closing
Cost to win a job
$333.33
Against $1,000.00 of revenue
Send me this result
We will turn the numbers above into a PDF with your figures, the workings and what they mean — and hand it straight back to you here, to read or to keep.
What to do with this
- $3,000 over 30 days buys about 300 clicks. At 10% that is 30 enquiries at $100.00 each.
- The sensitivity scenarios return 15 to 45 enquiries at conversion rates 50% below and above your input, capped at 100%.
- At 30% closing and $1,000.00 a job, that is 9 jobs and $9,000 of revenue — $3.00 of revenue per dollar spent. Whether that is profitable depends on your margin, which the break-even calculator handles.
- Set the daily budget and leave it alone for at least three weeks. Changing it weekly is the single most common way an account is prevented from settling.
How this was worked out
- Spend
- $100.00 × 30 = $3,000
- Clicks
- $3,000 ÷ $10.00 = 300
- Enquiries
- 300 × 10% = 30
- Cost per enquiry
- $3,000 ÷ 30 = $100.00
- Jobs
- 30 × 30% = 9
The same spend at the low, entered and high conversion rates
| Click-to-enquiry rate | Enquiries | Cost per enquiry | Jobs | Where the rate comes from |
|---|---|---|---|---|
| 5% | 15 | $200.00 | 4.5 | 50% below your input |
| 10% | 30 | $100.00 | 9 | The figure you entered |
| 15% | 45 | $66.67 | 13.5 | 50% above your input, capped at 100% |
| 8.1% | 24.2 | $124.22 | 7.2 | United States median, Home & Home Improvement |
Sensitivity rows are hypothetical changes to your input. The separate United States row retains its source market; its published click price is US$8.33.
Where these numbers come from
Work through the example
At a hypothetical $100 a day over 30 days, spend is $3,000. An assumed $10 click price produces 300 clicks. A 10% enquiry rate produces 30 enquiries. At an assumed 30% close rate, the model returns nine jobs. Each stage is a planning assumption, and changing any of them changes the outcome. The result is not a promised campaign return.
Apply it to the work you want to win
The sensitivity table varies your conversion input by 50% in each direction. With the 10% base input, the lower and higher cases use 5% and 15%, producing 15 and 45 enquiries from the same 300 clicks. These are mathematical scenarios rather than an observed client range. Also test a higher click price: the same daily spend then buys fewer visits before any conversion assumption is applied.
Replace the example with your own records
Every starting number on this page is hypothetical. None is a client result, an industry average or a quote for your business. The example makes the calculation easy to inspect; the useful version is the one you build from your own records. Change each input and watch how the result responds before using it in a budget conversation.
Keep the reporting scope consistent. Spend, clicks and enquiries should cover the same campaigns and period. Decide what counts as an enquiry, separate duplicates where appropriate, and keep that definition steady when comparing results. A form submission, a connected call, a quote and paid work are different stages. The calculator can perform the arithmetic, but the quality of the conclusion depends on those definitions.
Test more than one assumption. A higher click price, a lower enquiry rate or a slower close rate changes what the same budget can support. Save a conservative scenario alongside the base case, then revisit both when you have more campaign and sales information. Include management fees, job costs and the time between enquiry and payment in your wider cash-flow plan.
Frequently Asked Questions
Everything you need to know about working with SoudCoh
Have more questions? Let's chat!
Book a callNo. All starting inputs in this worked scenario are hypothetical. They demonstrate the formula and can be edited. Use your own campaign and sales records to build a plan for your business.
It shows what follows mathematically from the assumptions you enter. Actual results can change with the auction, the website, service demand and follow-up. Revisit the assumptions as records become available.
Ask the next question
The full calculator takes any numbers you like, and these worked pages answer the questions this one tends to raise.
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Now do it with
your real numbers.
Use the example to explore the calculation. To review your own campaign, enquiry handling and booked work together, talk to our team.