{ "name": "SoudCoh marketing calculators", "description": "Calculators for Australian service businesses. Every benchmark states its market, its year and its sample. Australian cost figures come only from SoudCoh's own published client case studies and are a range from selected work, not a market average.", "url": "https://soudcoh.com/tools", "benchmarksUrl": "https://soudcoh.com/tools/data/benchmarks.json", "currency": "AUD", "updated": "2026-08", "count": 17, "tools": [ { "slug": "cost-per-lead-calculator", "name": "Cost per lead calculator", "category": "Cost per lead", "question": "What is your cost per lead, and is it any good?", "summary": "Work out cost per click, conversion rate and cost per lead from three numbers, then compare against a US benchmark and our measured Australian range.", "url": "https://soudcoh.com/tools/cost-per-lead-calculator", "dataUrl": "https://soudcoh.com/tools/data/cost-per-lead-calculator.json", "sourceIds": [ "soudcoh-case-studies", "wordstream-google-2026" ] }, { "slug": "break-even-roas-calculator", "name": "Break-even ROAS and max cost per lead", "category": "Cost per lead", "question": "What can you actually afford to pay for a lead?", "summary": "Turn job value, gross margin and close rate into the maximum you can pay for an enquiry, the break-even return on ad spend, and how much headroom your current cost per lead leaves.", "url": "https://soudcoh.com/tools/break-even-roas-calculator", "dataUrl": "https://soudcoh.com/tools/data/break-even-roas-calculator.json", "sourceIds": [] }, { "slug": "cost-per-booked-job-calculator", "name": "True cost per booked job", "category": "Cost per lead", "question": "What does a job really cost you to win?", "summary": "Add management fees, tools and tracking to your media spend, divide by booked jobs rather than leads, and see what is left of the margin after acquisition.", "url": "https://soudcoh.com/tools/cost-per-booked-job-calculator", "dataUrl": "https://soudcoh.com/tools/data/cost-per-booked-job-calculator.json", "sourceIds": [ "ato-gst" ] }, { "slug": "customer-lifetime-value-calculator", "name": "Customer lifetime value", "category": "Cost per lead", "question": "What is a customer worth beyond the first job?", "summary": "Add repeat work, retention and referrals to a first job, then set the result against your acquisition cost — with no invented benchmark ratio attached.", "url": "https://soudcoh.com/tools/customer-lifetime-value-calculator", "dataUrl": "https://soudcoh.com/tools/data/customer-lifetime-value-calculator.json", "sourceIds": [] }, { "slug": "marketing-budget-calculator", "name": "Marketing budget from a revenue target", "category": "Budget and forecasting", "question": "How much do you need to spend to hit a revenue target?", "summary": "Work backwards from an annual revenue target to the monthly ad budget behind it, and see what that budget is as a percentage of the revenue it has to produce.", "url": "https://soudcoh.com/tools/marketing-budget-calculator", "dataUrl": "https://soudcoh.com/tools/data/marketing-budget-calculator.json", "sourceIds": [ "soudcoh-case-studies" ] }, { "slug": "google-ads-budget-forecaster", "name": "Google Ads budget forecaster", "category": "Budget and forecasting", "question": "What does a daily budget actually buy?", "summary": "Turn a daily budget and a click price into a monthly range of clicks, enquiries and jobs, banded by the conversion rates measured across 25 of our own accounts.", "url": "https://soudcoh.com/tools/google-ads-budget-forecaster", "dataUrl": "https://soudcoh.com/tools/data/google-ads-budget-forecaster.json", "sourceIds": [ "soudcoh-case-studies", "wordstream-google-2026" ] }, { "slug": "channel-mix-calculator", "name": "Google and Meta budget split", "category": "Budget and forecasting", "question": "Split a budget between search and social, honestly", "summary": "Split one budget across Google search and Meta, with separate lead-to-job rates per channel, and compare cost per booked job rather than cost per lead.", "url": "https://soudcoh.com/tools/channel-mix-calculator", "dataUrl": "https://soudcoh.com/tools/data/channel-mix-calculator.json", "sourceIds": [ "wordstream-google-2026", "wordstream-facebook-2025" ] }, { "slug": "impression-share-calculator", "name": "Impression share and missed leads", "category": "Budget and forecasting", "question": "How many enquiries is your budget leaving on the table?", "summary": "Convert impression share and the two lost-share figures from your Google Ads account into missed enquiries, and separate the ones budget can buy from the ones it cannot.", "url": "https://soudcoh.com/tools/impression-share-calculator", "dataUrl": "https://soudcoh.com/tools/data/impression-share-calculator.json", "sourceIds": [] }, { "slug": "lead-to-job-calculator", "name": "Leads to booked jobs", "category": "Sales and conversion", "question": "How many enquiries does it take to fill a week?", "summary": "Walk a month of enquiries through answering, booking and completion to see the real lead-to-job rate and which stage is costing you the most work.", "url": "https://soudcoh.com/tools/lead-to-job-calculator", "dataUrl": "https://soudcoh.com/tools/data/lead-to-job-calculator.json", "sourceIds": [ "servicetitan-2022" ] }, { "slug": "missed-call-calculator", "name": "Cost of missed calls", "category": "Sales and conversion", "question": "What do the calls you miss actually cost?", "summary": "Put an annual figure on unanswered calls: how many are gone for good, the jobs behind them, and the gross profit that leaves with them.", "url": "https://soudcoh.com/tools/missed-call-calculator", "dataUrl": "https://soudcoh.com/tools/data/missed-call-calculator.json", "sourceIds": [ "servicetitan-2022" ] }, { "slug": "quote-to-win-calculator", "name": "Quote win rate", "category": "Sales and conversion", "question": "What is one point of win rate worth?", "summary": "Turn quotes sent and quotes won into a win rate, the revenue behind each quote, and what a few points of improvement is worth against writing more quotes.", "url": "https://soudcoh.com/tools/quote-to-win-calculator", "dataUrl": "https://soudcoh.com/tools/data/quote-to-win-calculator.json", "sourceIds": [] }, { "slug": "contract-churn-calculator", "name": "Contract churn and replacement cost", "category": "Sales and conversion", "question": "How much new business are you spending just to stand still?", "summary": "Work out how many recurring contracts you lose a year, what replacing them costs, and how much of your new business is spent standing still.", "url": "https://soudcoh.com/tools/contract-churn-calculator", "dataUrl": "https://soudcoh.com/tools/data/contract-churn-calculator.json", "sourceIds": [ "soudcoh-case-studies" ] }, { "slug": "capacity-planner", "name": "Job capacity planner", "category": "Pricing and capacity", "question": "Can you service the work you are buying?", "summary": "Compare the jobs your crew can complete in a month against the jobs your enquiries produce, and find how many more leads you can absorb before the business is full.", "url": "https://soudcoh.com/tools/capacity-planner", "dataUrl": "https://soudcoh.com/tools/data/capacity-planner.json", "sourceIds": [] }, { "slug": "charge-out-rate-calculator", "name": "Charge-out rate", "category": "Pricing and capacity", "question": "What do you have to charge an hour to survive the year?", "summary": "Set an hourly rate from what you need to earn, the overheads you carry and the hours you can genuinely bill, rather than from what the competition charges.", "url": "https://soudcoh.com/tools/charge-out-rate-calculator", "dataUrl": "https://soudcoh.com/tools/data/charge-out-rate-calculator.json", "sourceIds": [ "ato-gst" ] }, { "slug": "seo-vs-paid-payback-calculator", "name": "SEO against paid search", "category": "Organic and local", "question": "How long before SEO costs less than the clicks it replaces?", "summary": "Value a search ranking against the paid clicks it would replace, find the payback period on the investment, and see the published odds of reaching the top ten at all.", "url": "https://soudcoh.com/tools/seo-vs-paid-payback-calculator", "dataUrl": "https://soudcoh.com/tools/data/seo-vs-paid-payback-calculator.json", "sourceIds": [ "sistrix-2025", "ahrefs-2025" ] }, { "slug": "review-rating-calculator", "name": "Review rating", "category": "Organic and local", "question": "How many reviews does it take to move your star rating?", "summary": "Work out how many new reviews it takes to reach a target star rating, how long that takes at your current rate, and the damage one bad review does.", "url": "https://soudcoh.com/tools/review-rating-calculator", "dataUrl": "https://soudcoh.com/tools/data/review-rating-calculator.json", "sourceIds": [] }, { "slug": "service-area-calculator", "name": "Service area radius", "category": "Organic and local", "question": "How many people are inside your service radius?", "summary": "Count the Melbourne suburbs, residents and dwellings inside a service radius, and see what widening it adds in reach against what it adds in travel.", "url": "https://soudcoh.com/tools/service-area-calculator", "dataUrl": "https://soudcoh.com/tools/data/service-area-calculator.json", "sourceIds": [ "melbourne-locality-data" ] } ], "licence": { "terms": "Free to reuse with attribution to SoudCoh and a link to the page it came from. Third-party figures remain the property of the publisher named on each row and must keep their market and year attached.", "attribution": "SoudCoh — https://soudcoh.com/tools" } }