Marketing automation The money goes after the lead arrives.

1. Audit what happens to an enquiry today, minute by minute

   We submit your own forms, ring your own number and time what comes back. Where it lands, who sees it, how long it sits, and what a person on a Saturday actually receives.

2. Clean the contact data before anything is built on it

   Duplicates merged, dead addresses retired, suburbs and phone formats made consistent, and the six fields filled in. Automation built on dirty data automates the mistake at speed.

3. Route every enquiry to a named owner

   By service, by area or by roster — with a rule for after hours, for weekends, and for the days the usual person is on a job. Nothing lands in a mailbox with no name on it.

4. Send an acknowledgement the person actually reads

   Immediate, short, and written like a human wrote it: we have your enquiry, here is who is calling you, here is roughly when. It buys you the time the four-hour reply loses.

5. Notify whoever is on the tools, not just the office

   The alert reaches the phone of the person who will do the calling, with the detail they need to ring back informed. If nobody picks it up, it escalates rather than going quiet.

6. Write the follow-up sequence in your voice

   A short run of contacts after an enquiry, using the words you use on the phone. Template English gets read as a mass mailing, and a mass mailing gets deleted.

7. Run a separate sequence after a quote goes out

   A quote sent is not a job won. This is the one most businesses skip entirely, and it is where the highest-value follow-up in the whole business sits.

8. Re-contact the ones who went quiet

   Most people who say not yet mean not yet, not never. A planned re-contact weeks later, with a reason to reply, is cheaper than buying a stranger.

9. Record the source going in and the outcome coming out

   Every contact carries where it came from and what happened to it — quoted, won, lost, junk, and for how much. That is what turns a lead count into a job count.

10. Work the list you already own

    Service reminders, seasonal jobs, and the quote from last year that never got a second call. Your customer list is the cheapest pipeline you have and the least worked.

The ninth row is the one that connects this page to everything else. With the source recorded against the contact and the outcome recorded against the lead, a channel can be judged on booked work rather than on form fills. Until that exists, no channel can honestly be given a cost per job at all — and how it is measured is described in tracking and measurement.

There is also a line on where automation stops. Nothing we build pretends to be a human when it is not. Nothing goes out at a volume the business cannot service, because a sequence that books more work than you can do is a complaint generator. And nothing automates a judgement a person should be making — pricing, whether a job is worth doing, or how to answer somebody who is upset.

1. Week 0

   The audit and the first call

   Half an hour on how enquiries reach you and who touches them, then we test the path ourselves and write down what actually happens, including after hours.

2. Week 1

   The data, then the routing

   Duplicates merged and the fields fixed first, because everything after this reads from them. Then routing, so every enquiry has an owner from that day forward.

3. Weeks 2–4

   Acknowledgement and alerts

   The immediate reply, the notification to the person on the tools, and the fallback when nobody picks up. This is the part that shows in the diary soonest.

4. Weeks 4–8

   The sequences, drafted with you

   We write, you read them aloud, and we rewrite anything that does not sound like you. Consent and unsubscribe go in at the same time, not bolted on later.

5. Weeks 8–12

   The link back to the advertising

   Source and outcome recorded on every contact, so reporting can move from enquiries to booked work. Then the first reactivation run across the existing list.

6. From there

   Rhythm

   Sequences reviewed against what they produced, the database cleaned on a schedule, and reporting on a fixed cadence — including the months where nothing moved.

You keep the audit findings whether or not you hire us. Wherever the platform allows it we take manager access rather than ownership, so the contacts, the history and the consent records stay with you throughout.

• Counting what the follow-up producedThe measurement layer underneath the CRM. Nothing here can be judged on cost per job until this exists.
• Sending the outcome back to the platformsOnce the CRM knows who bought, that outcome can teach the advertising to go after more people like them.
• Where the enquiries come from in the first placeThis page assumes you already have enquiries. That one is about which channels produce them for your business.
• Getting more enquiries from the same trafficThe step before this one. A form nobody completes never reaches a sequence, however good the sequence is.
• Asking for the review at the right momentThe same trigger that closes a job can ask for the review. It is the one sequence with an obvious end point.
• When the tools will not connectSome job-management systems have no usable connection. Sometimes the honest answer is to build the piece in the middle.
• The advertising this is measured againstCost per job only becomes a real number once the CRM records what happened to every enquiry the ads bought.