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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a 516-page plumbing website for SydneyHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Google Ads for Australian businesses

    Google Ads for plumbers.

    Reach people looking for the plumbing jobs your team wants to book.

    A blocked toilet, a leaking hot-water unit and a planned bathroom upgrade lead to different conversations. SoudCoh builds Google Ads around the services you handle, the suburbs you can reach and the way customers book. Each campaign starts with the job you want more of, then connects the search, the service page and the enquiry. You can see which work is coming in and what happens after the phone rings.

    Discuss your Google Ads planSee the client work
    Start with the work

    A plan that fits your business.

    The right plumbing work

    Choose the services worth promoting: blocked drains, hot water, leak detection, gas fitting or everyday repairs. Your team’s equipment, availability and job value help set the priorities.

    An area you can service

    Set coverage around realistic travel times and the work already on the schedule. A nearby repair and a specialist job across town may justify different decisions.

    The approach

    How we build your Google Ads plan.

    1. Separate urgent calls from planned quotes

      Emergency searches need clear contact details and an honest answer about availability. Larger installations need useful information before a customer asks for a quote. We separate those needs in the campaign structure, so the message, landing page and enquiry route fit the job.

    2. Give the search a matching service page

      A hot-water ad should land on a page that explains the hot-water work you offer. A blocked-drain enquiry needs a clear path to describing the blockage. Service pages make your process, coverage and next step easy to find on a phone.

    3. Review the searches behind the spend

      We review search terms for relevant work, recurring questions and unsuitable intent. Job seekers, plumbing parts and DIY advice can need different treatment from customers ready to book. Decisions use the actual query and your service scope, with useful searches informing the next round of ads.

    4. Connect enquiries to booked work

      Calls and forms are tracked back to the campaign where attribution is available. Your team records the quote and job outcome, giving us a clearer basis for budget decisions. We can then compare service groups using the work won and the cost of bringing it in.

    Published client work

    Plumbing campaigns we have run.

    These published projects show how the campaign, service page and enquiry records work together for real plumbing businesses.

    Hydro Plumbing Services

    Service-specific ad groups for hot water, leak detection, gas and everyday plumbing, with each group linked to its matching page and enquiries followed through to won jobs.

    Hydro Plumbing Services case study

    State Choice Plumbing

    A plumbing campaign reviewed by service and won job value, showing why hot-water work needs its own place in the account.

    State Choice Plumbing case study
    Measure what matters

    What we review with you.

    The review covers spend, relevant enquiries, cost per enquiry, booked jobs and recorded job value. We also look at missed calls and time to follow up. A busy phone can mean different things for the business, so the job records help explain which services deserve more budget and which need a different approach.

    Getting started

    What helps us build the plan.

    Bring your service list, coverage areas, operating hours and a sense of the jobs you want most. Access to the ad account, website and enquiry records lets us check the current setup. We agree how calls, quotes and won jobs will be recorded before using them to judge performance.

    Your questions, answered.

    What should a plumber allow for a Google Ads lead?

    For plumbing, use A$40–A$120 per Google Ads lead as a planning range. Blocked drains, hot water, leaks and emergency call-outs have different demand and job values. Your service area, competition and enquiry handling affect where the campaign sits within that range. This is an indicative planning range for ad spend per enquiry, before GST and management fees. It is not a promised cost per booked job.

    Can you advertise just blocked drains or hot water?

    Yes. We can build the plan around a specialist service, provided the business handles that work and has the capacity to respond. The ads, service page, coverage and tracking should all support that same offer.

    Do I need a new plumbing website?

    We first review the pages you already have. A clear, fast service page with working calls, forms and tracking may be enough. Where the customer journey needs work, we explain the changes and agree the scope before rebuilding.

    Explore the next part of your plan.

    Let’s plan your next step.

    Tell us which plumbing jobs you want more of and where your team works. We’ll review the account and map the next steps.

    Talk to SoudCoh