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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a 516-page plumbing website for SydneyHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Google Ads for Australian businesses

    Google Ads for electricians.

    Build your campaigns around the electrical work your team is equipped to do.

    Someone with no power needs a different answer from a homeowner planning a switchboard upgrade. SoudCoh builds electrical campaigns around those decisions. We separate the services, connect each ad to a relevant page and track the call or quote request that follows. The plan reflects your qualifications, your coverage and the work you want on the schedule, whether that is residential callouts, specialist installations or commercial maintenance.

    Discuss your Google Ads planSee the client work
    Start with the work

    A plan that fits your business.

    Services you are qualified to deliver

    Confirm the jobs and credentials you can advertise. Emergency faults, smoke alarms, EV chargers and Level 2 work each have their own scope and customer questions.

    Capacity when the enquiry arrives

    Match campaign coverage and timing to who answers and who can attend. After-hours work should only be promoted where the business actually provides it.

    The approach

    How we build your Google Ads plan.

    1. Separate faults from installations

      Fault finding and urgent power problems often start with a phone call. Lighting, switchboards and charging installations can need photos or a written brief. Separate ad groups keep messages and service reporting clear. When a service needs its own budget, it can have a separate campaign.

    2. Explain the job before the customer calls

      The landing page sets out the electrical work, the service area and how an enquiry is handled. Real project photos and accurate credentials help customers understand the business. Technical language is explained where it affects their choice, with a clear call or quote option throughout.

    3. Keep search traffic relevant

      Search reviews help distinguish people booking an electrician from people researching training, buying products or looking for a wiring diagram. We check relevance against your actual offer. Useful recurring questions can become better ad copy or a clearer service-page answer.

    4. Use job outcomes to guide the account

      Calls and web forms need their own tracking. When the team records won work, we connect those outcomes to the originating campaign where possible. That helps explain whether smoke alarms, repairs or larger installations are bringing the work the business wants.

    Published client work

    Electrical campaigns in practice.

    The published work below shows the services advertised, the customer journey and the measures used to review the account.

    Aus Electrical & Data Services

    Campaigns organised by electrical job type, with matching service pages and a review of won work by service, enquiry route and device.

    Aus Electrical & Data Services case study

    I-ELEC

    Electrical campaigns linked to service pages and job bookings, giving customers a relevant route from the search to the enquiry.

    I-ELEC case study
    Measure what matters

    What we review with you.

    We review the service searched, the enquiry route and the resulting work alongside spend and cost per enquiry. Device and time-of-day patterns can inform the next adjustment, especially when people need a quick answer from their phone. The review distinguishes an enquiry, a quote and a won job so the numbers remain useful.

    Getting started

    What helps us build the plan.

    We need your service and qualification details, the areas you cover, hours of availability and examples of the jobs you prefer. Existing account and website access help us assess what is already working. We also agree who will record enquiry outcomes and how often those records can be reviewed.

    Your questions, answered.

    What should an electrician allow for a Google Ads enquiry?

    SoudCoh’s current guide is A$30–A$60, A$40–A$70 in Melbourne and Sydney per enquiry. These planning figures cover ad spend before GST and management fees. The service mix, competition, account history and follow-up affect what the campaign produces; an enquiry and a booked job have different costs.

    Can you promote specialist electrical services?

    Yes. We can separate services such as switchboard upgrades, data work or EV charger installation when they are part of your offer. Any qualification or accreditation claim needs to match what your business currently holds.

    Should every electrical ad ask people to call?

    The right action depends on the work. Calls suit many urgent problems. A planned installation may benefit from a form that captures the suburb, job type and useful details before a callback. We track both so each can be assessed.

    Can you work with our existing Google Ads account?

    Yes. We start by reviewing the campaigns, search terms, conversion setup and landing pages. That gives us a basis for prioritising changes and preserving useful account history, with access and ownership agreed clearly at the start.

    Explore the next part of your plan.

    Let’s plan your next step.

    Tell us which electrical services you want to promote, your coverage and your available capacity. We’ll shape the campaign around them.

    Talk to SoudCoh