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    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyWhat a plumbing lead costs on Google AdsWhat a lead costs on Google Ads, industry by industrySLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a 516-page plumbing website for SydneyHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyWhat an electrician lead costs on Google AdsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%What a cleaning lead costs on Google AdsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    SEO for Australian businesses

    SEO for electricians.

    Make your electrical services easier to find and understand.

    An electrical website needs to help people choose the right service and feel confident about the next step. SoudCoh plans SEO around the faults, installations and specialist work your team handles. We review the technical website, the way services are explained and the local information a customer needs. The result is a practical programme of improvements, with organic enquiries measured separately from advertising and technical claims checked by your team.

    Discuss your SEO planSee the client work
    Start with the work

    A plan that fits your business.

    Clear service and qualification details

    Help customers distinguish everyday electrical work from specialist services. Claims about licences, accreditation and Level 2 capability must match the business and the work it offers.

    Content for real electrical decisions

    Answer the questions customers ask before a callout or installation. Explain the assessment and quote process while keeping technical guidance within the business’s expertise.

    The approach

    How we build your SEO plan.

    1. Organise the site by the work people need

      Fault finding, switchboards, lighting and charging installations deserve clear routes through the website. We review the service structure and identify gaps or overlapping pages. A customer should be able to move from an everyday problem to the service that addresses it without knowing the trade terminology.

    2. Publish useful, checked electrical information

      Service pages explain what the work involves, who it suits and how to arrange an assessment. Genuine project examples add context. Your team reviews technical and safety details, including the boundaries of advice, so the website helps people prepare for professional work without inviting unsafe DIY.

    3. Build local relevance from real coverage

      We review the areas served, Google Business Profile information and the consistency of contact details. Local pages should contain useful service information and genuine examples where available. Business locations and response times are described accurately, with coverage distinguished from having an office in an area.

    4. Make the important pages accessible

      Technical work can include crawlability, indexing, page titles, internal links and mobile usability. We check that the service information is available in the rendered page and that calls and forms work. Structured data describes visible content and verified business facts without adding unsupported claims.

    Published client work

    Electrical websites with clear service structure.

    These published builds show the electrical pages, tools and enquiry routes delivered.

    Aussie Electrical services hub grouping Level 2 connections, supply and defect-notice work
    Aussie Electrical services hub grouping Level 2 connections, supply and defect-notice work.

    Aussie Electrical

    A Level 2 service menu, problem-finding tools and checked content help customers identify the electrical work they need, with clear booking and call options on phones.

    Aussie Electrical case study

    Aus Electrical & Data Services

    Electrical service pages and smoke-alarm guidance sit alongside quote and callback forms, giving customers a clear route to the relevant service.

    Aus Electrical & Data Services case study
    Measure what matters

    What we review with you.

    We review organic searches and landing pages by electrical service, then follow attributable calls and forms into the enquiry records where possible. That helps separate visibility for relevant work from broad informational traffic. Reporting explains changes, completed work and the next priorities, with paid-search results kept in their own channel.

    Getting started

    What helps us build the plan.

    Bring the service list, current credentials, coverage and examples of completed work. Customer questions are useful for deciding what each page needs to explain. Website, Search Console and analytics access establish the baseline, and an agreed technical reviewer keeps new electrical content accurate as the plan develops.

    Your questions, answered.

    Can SEO help promote specialist electrical work?

    The plan can focus on the specialist services your business is qualified to deliver. Each page needs to explain the scope and the customer’s next step clearly. Search demand and competition help determine priorities, alongside the capacity and commercial goals of your team.

    Who checks technical electrical content?

    We work with your nominated reviewer to confirm service details, qualifications and technical claims. Published guidance should stay within your business’s expertise and make clear when a customer needs a qualified electrician to assess the issue.

    Will you change our existing electrical website?

    We begin with an audit of the current structure, pages and tracking. The plan may improve existing content, repair technical issues or add a missing service page. Any wider rebuild is scoped with you after those needs are understood.

    Explore the next part of your plan.

    Let’s plan your next step.

    Tell us the electrical services and areas you want to be found for. We’ll review the website and set out the priorities.

    Talk to SoudCoh