More leads, from Google.
SoudCoh builds and runs Google Ads accounts for Australian businesses — cleaning, finance, real estate, trades, healthcare and professional services. Every number on this page links to the account it came from, with the spend behind it.
138 jobs in 41 days at A$20.43 each · Pink Flamingo, an end-of-lease cleaning business in Melbourne · Full breakdown in the case study
Where the money goes.
Six things decide what a lead costs, and not one of them shows up in a cost-per-click report. This is what we find when we open an account.
An account nobody opens
A campaign that is launched and then left runs all month on last month's search terms. Yours is worked on every week — keywords, negatives, budgets and ad copy — because that is where cost per lead is actually decided.
Paid traffic landing on the wrong page
A click that arrives on a homepage is asked to find its own way. Without a conversion-ready page, dynamic call tracking and a form that asks for one thing at a time, half of them leave before they finish the headline.
Smart bidding with nothing to learn from
Maximize Conversions needs signal, and a brand-new account has none. Without a staged handover from Maximize Clicks it starves, and the cost per acquisition climbs while it guesses.
Work you cannot see is work you cannot check
A report once a month is a summary, not visibility. You get a live dashboard, a weekly walkthrough recorded as a Loom, and direct access to the people running the account.
Contract terms doing the deciding
There is no long-term lock-in here. What we ask for is enough runway to be fair to the account — one judged on its first ten days is being judged during the part where we are still cutting waste out of it.
Account ownership, stated plainly
We own and run the Google Ads account because the build is proprietary — bidding architecture, audience stacks, negative-keyword libraries and conversion tracking refined across 250+ engagements. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss.
A 30-day lead plan, in writing.
We read your current setup, audit who you are bidding against, and put the plan in writing. You keep it either way, and there is no deck.
- A 30-minute call with someone who runs accounts, not a salesperson
- Your competitors' ad copy, offers and the searches they are holding
- A written 30-day lead plan with the budget it assumes
- The searches we would refuse to pay for, listed before launch
Get in touch
Only your name and phone number are required. Everything else shapes the first reply rather than gating it.
We respond within one business day
Pink Flamingo · 41-day period
A$20.43
Cost per job booked
138 jobs from A$2,819.92 of ad spend
Cleanetic Perth · 15-day period
53
Jobs from a brand-new account
20.08% conversion rate · no history at launch
Cornerstone Roofing · 35-day period
68
Quote requests
Ready before the storm · insurance-literate
Figures are from live client accounts and are dated in each case study. They are what those campaigns did, in those markets, at those budgets — not a forecast for yours.
Four steps, and you read the build before a dollar moves.
Campaigns are created paused, every time. That is a rule we hold ourselves to, not a favour.
Free 30-minute call
We map your service area, your competition, who you are trying to reach, your offer and your conversion maths. You leave with a written 30-day plan whether you hire us or not.
Build the architecture
A structure built around what you sell and where you sell it, geography drawn tightly around the work you want, and a conversion-ready mobile landing page. Built paused, so you review every keyword before launch.
Launch and learn
The first thirty days are about teaching smart bidding what a good lead looks like. Daily watch on the auction, weekly reviews with you, and waste negated as it appears.
Scale what works
Once smart bidding has signal we stage the handover, move budget onto the keywords producing customers, and add display and Meta retargeting behind them.
Four decisions, made before the account spends anything.
Bid tiers set per keyword, not per campaign
The search that books a job and the search that fills a research tab do not deserve the same bid. They get separated first, then priced separately — which is most of the gap between a cheap lead and an expensive one.
Ads pinned only where a claim is fixed
A licence number, a guarantee, a legal line — those get pinned. Everything else stays free so Google can test it, and then we read what it actually served, which is regularly not what we expected.
The account starts pre-negated
Plumbing, electrical and cleaning each have a negative-keyword bank our team maintains by hand from the accounts that came before yours. A new account in that trade inherits it on day one, so you are not paying to learn what we already know.
The page has to answer the ad
Paid traffic sent to a homepage asks a stranger to find their own way. We build the page the ad promised — one screen, one action — because the keyword, the ad and the page saying the same thing is most of what Quality Score is measuring.
Accounts we run
- Cleanetic
- Pink Flamingo
- Cornerstone Roofing
- Sydney Fence Painting
- NexData
- Budget Towing Melbourne
- Faizi Metals
Six accounts. Six real numbers.
Conversion counts and cost per lead from accounts we run. Every tile links to the full breakdown, including the spend behind it.
End-of-lease cleaning · Melbourne138jobs booked in 41 daysA$20.43 cost per job · A$2,819.92 ad spendPink Flamingo
Carpet cleaning · Perth53jobs in the first 15 days20.08% conversion rate · brand-new account, no history at launchCleanetic
Roof restoration · Melbourne68quote requests in 35 daysReady before the storm · insurance-literateCornerstone Roofing
Security and CCTV · Sydney39qualified leads in 15 daysMeasured from launch, on a new accountNexData CCTV
Trades · Sydney36jobs booked in 24 daysJob-type campaign split · first quotes by day 3Sydney Fence Painting
Removals · national165%increase in qualified leads3.1x return on ad spend · cost per lead down 45% · online bookings up 82%Cavalo Moving
Before you ask us anything
Here is what everybody asks first.
Asked and answered.
Budget, timing, landing pages, fees, contracts, who owns the account, and the industries we work in.
The first call is free and there is no deck.
Most local-business clients start at A$80–A$150 per day in ad spend. The trade verticals — cleaning, painting, roofing, plumbing — tend to work harder per dollar than commercial ones, because the searches are closer to a booking. Our management fee is separate and scales with the work. On the first call you get a real number for your market rather than a range off a page.
Search ads can produce calls and form submissions within hours of going live, because you are meeting demand that already exists rather than creating it. Volume then builds over the first thirty days as smart bidding learns which conversions are worth chasing. Your industry, your competition and your budget all move that timeline, which is why we would rather give you a number for your account than a number for everyone's.
Yes, and it is almost always the right call. An existing website is usually built to explain a business, not to answer one specific ad, and paid traffic needs the second thing. We build a mobile-first page with the conversion patterns Google Ads expects, bundled with the campaign rather than quoted as an extra.
There is a flat campaign-build fee covering account architecture, ad copy, sitelinks, conversion tracking and landing-page wiring, and then a monthly management fee. Both are put in front of you in plain English before anything is signed, and there are no costs that appear later.
No long-term lock-in. We would rather keep the work because it is producing than because a contract says you have to stay. What we do ask for is enough runway to be fair to the account — a campaign judged on its first ten days is being judged during the part where we are still cutting waste out of it. The terms are put in front of you in plain English before anything is signed.
We own and run the Google Ads account, because the build itself is proprietary methodology refined across 250+ engagements — bidding architecture, audience stacks, negative-keyword libraries and conversion-tracking setup. You get full-visibility reporting on performance and spend at all times, and on long-term marketing agreements ownership and handover options are available to discuss. You will never be in the dark about what is in the account or what it is doing.
Cleaning, finance and mortgage broking, real estate, trades — painting, roofing, plumbing, electrical, HVAC — pest control, security, healthcare, professional services, B2B and SaaS, and online retail. Lead generation, customer acquisition, e-commerce and business operations, end to end. The breadth is deliberate: a pattern that works in one trade is usually worth testing in the next.
This page is the short version.
The pages underneath it say the same thing at full length, with the mechanics written out.
- Google Search campaignsThe channel underneath this page, written out in full: how the work is run, what is checked daily, and what you see before anything goes live.
- The long version of this pageThe whole thing rather than the campaign — traffic, page, form, follow-up and the measurement holding it together.
- Knowing which ad produced which jobHow a phone call becomes a conversion. No cost per lead on this page means anything without it.
- Case studiesEvery account above, with the spend, the timeframe and what was changed to get there.
Get the 30-day plan
Thirty minutes, then a written plan with the budget it assumes and the searches we would refuse to pay for. Yours to keep either way.
No pitch deck. No upsell. A real conversation and a written list of leaks.
