It depends on many factors, such as how old your website is, whether the website has been optimised before for SEO and the current on-site and off-site status of the website. While there can be short term gains when optimising a campaign, SEO should always be approached as a long-term, high ROI strategy. On average, many clients start to see page one rankings from 4 months depending on how competitive the keywords are.

Paid Advertising works by delivering your ads directly to audiences based on criteria like interests, demographics, and online behavior. You pay when users view, click, or engage with your ad, ensuring your marketing dollars go toward actual audience interactions.

Paid Advertising is immediate, placing your brand in front of audiences as soon as your campaign launches. Organic Marketing, however, focuses on building a long-term brand presence through SEO, content, and social engagement, which takes more time to yield results.

Budgeting for Paid Advertising depends on your business goals, competition, and industry. Many businesses start small to test their ad performance and scale up as needed. Even with a modest monthly budget, Paid Advertising can deliver significant returns.

The best channels depend on your audience and objectives. Broadly, visual ads capture audience attention, while text-based ads work well for audiences actively seeking solutions. Each platform offers unique targeting options to reach the right people at the right time.

Campaign success is measured with metrics like Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), and Return on Ad Spend (ROAS). Analytics tools provide detailed insights on what’s working and areas to improve, helping you maximise results. At SoudCoh we have a tool called CANVAS, available in the header of our website which is for our clients to get live upto date date about what actually matters.

Absolutely! Paid Advertising can yield fast results, enabling small businesses to stand out and compete effectively. With detailed targeting options and flexible budgets, even small businesses can drive valuable traffic, generate leads, and grow sales.

It’s best to monitor and optimise your campaigns weekly, adjusting ad copy, targeting, and budget based on performance. Weekly reviews can help refresh ad creatives, keeping your campaigns effective and engaging for your audience.

Best practices include setting clear goals, knowing your audience, using compelling visuals or messages, and testing different approaches. Regularly track and optimise your ads to improve performance, helping you achieve the best results for your advertising budget.