{ "name": "SoudCoh benchmark table", "description": "Every third-party figure used anywhere in the SoudCoh calculator suite, with the market it was measured in stated on each row, plus SoudCoh's own Australian cost-per-enquiry range and the list of figures that could not be sourced at all.", "url": "https://soudcoh.com/tools", "updated": "2026-08", "marketNote": "Almost every documented advertising benchmark available is United States data. Australian auction prices are widely believed to differ and no published Australian dataset measures by how much, so US rows are labelled US rather than relabelled AU. Values are in the source currency, stated per row. There is no conversion anywhere in this dataset.", "thirdParty": { "advertising": [ { "id": "g-home-cpl", "metric": "Cost per lead", "category": "Home & Home Improvement", "value": 90.92, "unit": "USD", "market": "US", "proxyFor": "plumbing, electrical, HVAC, roofing — the source does not split them", "sourceId": "wordstream-google-2026" }, { "id": "g-home-cpc", "metric": "Cost per click", "category": "Home & Home Improvement", "value": 8.33, "unit": "USD", "market": "US", "proxyFor": null, "sourceId": "wordstream-google-2026" }, { "id": "g-home-cvr", "metric": "Click to lead conversion rate", "category": "Home & Home Improvement", "value": 8.05, "unit": "percent", "market": "US", "proxyFor": null, "sourceId": "wordstream-google-2026" }, { "id": "g-home-ctr", "metric": "Click-through rate", "category": "Home & Home Improvement", "value": 6.47, "unit": "percent", "market": "US", "proxyFor": null, "sourceId": "wordstream-google-2026" }, { "id": "g-legal-cpl", "metric": "Cost per lead", "category": "Attorneys & Legal Services", "value": 131.63, "unit": "USD", "market": "US", "proxyFor": null, "sourceId": "wordstream-google-2026" }, { "id": "g-legal-cpc", "metric": "Cost per click", "category": "Attorneys & Legal Services", "value": 9.87, "unit": "USD", "market": "US", "proxyFor": null, "sourceId": "wordstream-google-2026" }, { "id": "g-legal-cvr", "metric": "Click to lead conversion rate", "category": "Attorneys & Legal Services", "value": 5.55, "unit": "percent", "market": "US", "proxyFor": null, "sourceId": "wordstream-google-2026" }, { "id": "g-dental-cpl", "metric": "Cost per lead", "category": "Dentists & Dental Services", "value": 72.97, "unit": "USD", "market": "US", "proxyFor": null, "sourceId": "wordstream-google-2026" }, { "id": "g-dental-cpc", "metric": "Cost per click", "category": "Dentists & Dental Services", "value": 8, "unit": "USD", "market": "US", "proxyFor": null, "sourceId": "wordstream-google-2026" }, { "id": "g-dental-cvr", "metric": "Click to lead conversion rate", "category": "Dentists & Dental Services", "value": 10.67, "unit": "percent", "market": "US", "proxyFor": null, "sourceId": "wordstream-google-2026" }, { "id": "g-industrial-cpl", "metric": "Cost per lead", "category": "Industrial & Commercial", "value": 75.19, "unit": "USD", "market": "US", "proxyFor": "commercial cleaning and facilities", "sourceId": "wordstream-google-2026" }, { "id": "g-personal-cpl", "metric": "Cost per lead", "category": "Personal Services", "value": 54.6, "unit": "USD", "market": "US", "proxyFor": "residential cleaning", "sourceId": "wordstream-google-2026" }, { "id": "g-all-cpl", "metric": "Cost per lead, all industries", "category": "All industries", "value": 66.69, "unit": "USD", "market": "US", "proxyFor": null, "sourceId": "wordstream-google-2026" }, { "id": "m-home-cpl", "metric": "Cost per lead", "category": "Home & Home Improvement", "value": 41.26, "unit": "USD", "market": "US", "proxyFor": null, "sourceId": "wordstream-facebook-2025" }, { "id": "m-home-cpc", "metric": "Cost per click", "category": "Home & Home Improvement", "value": 2.23, "unit": "USD", "market": "US", "proxyFor": null, "sourceId": "wordstream-facebook-2025" }, { "id": "m-home-cvr", "metric": "Click to lead conversion rate", "category": "Home & Home Improvement", "value": 5.22, "unit": "percent", "market": "US", "proxyFor": null, "sourceId": "wordstream-facebook-2025" }, { "id": "m-legal-cpl", "metric": "Cost per lead", "category": "Attorneys & Legal Services", "value": 18.17, "unit": "USD", "market": "US", "proxyFor": null, "sourceId": "wordstream-facebook-2025" }, { "id": "m-dental-cpl", "metric": "Cost per lead", "category": "Dentists & Dental Services", "value": 76.71, "unit": "USD", "market": "US", "proxyFor": null, "sourceId": "wordstream-facebook-2025" }, { "id": "m-industrial-cpl", "metric": "Cost per lead", "category": "Industrial & Commercial", "value": 37.34, "unit": "USD", "market": "US", "proxyFor": "commercial cleaning", "sourceId": "wordstream-facebook-2025" }, { "id": "m-personal-cpl", "metric": "Cost per lead", "category": "Personal Services", "value": 30.57, "unit": "USD", "market": "US", "proxyFor": "residential cleaning", "sourceId": "wordstream-facebook-2025" }, { "id": "m-all-cpl", "metric": "Cost per lead, all industries", "category": "All industries", "value": 27.66, "unit": "USD", "market": "US", "proxyFor": null, "sourceId": "wordstream-facebook-2025" } ], "callBookingRates": { "note": "Inbound CALL to booked job. Not a lead-to-job rate, and not Australian.", "sourceId": "servicetitan-2022", "unit": "percent", "market": "US & Canada", "rows": [ { "id": "plumbing", "trade": "Plumbing", "rate": 43 }, { "id": "electrical", "trade": "Electrical", "rate": 41 }, { "id": "hvac", "trade": "Air conditioning and heating", "rate": 38 }, { "id": "garage", "trade": "Garage doors", "rate": 31 }, { "id": "water", "trade": "Water treatment", "rate": 31 }, { "id": "all", "trade": "All trades", "rate": 42 }, { "id": "large", "trade": "Businesses with 25 or more technicians", "rate": 59, "note": "Same study, split by headcount" }, { "id": "small", "trade": "Businesses with fewer than 5 technicians", "rate": 24, "note": "Same study, split by headcount" } ] }, "organicCtrByPosition": { "note": "Positions 4 to 9 are absent because the source does not publish them. Interpolating them would be invention.", "sourceId": "sistrix-2025", "unit": "percent", "rows": [ { "position": 1, "ctr": 28.5 }, { "position": 2, "ctr": 15.7 }, { "position": 3, "ctr": 11 }, { "position": 10, "ctr": 2.5 } ] }, "rankingTimeline": { "newUrlsReachingTop10InAYear": 1.74, "englishContentPagesReachingTop10InAYear": 6.11, "ofThoseThatRankedWithinOneMonth": 40.82, "top10PagesOlderThanThreeYears": 72.9, "top10PagesUnderOneYear": 13.7, "averageAgeOfNumberOnePageYears": 5, "sourceId": "ahrefs-2025" }, "googleBusinessProfileMedians": { "note": "Fieldwork September 2017 to December 2018. Seven years stale and Australia is in the sample but not reported separately. Low confidence.", "actionsPerMonth": 59, "websiteClicks": 33, "calls": 13, "directionRequests": 13, "searchesPerMonth": 1009, "discoverySharePct": 84, "directSharePct": 16, "viewsOnSearch": 943, "viewsOnMaps": 317, "viewToActionPct": 5, "legalDiscoverySharePct": 92, "sourceId": "brightlocal-2019" }, "jobValue": { "note": "The only average job value from a primary source found in any market, for any trade. United States air conditioning repair tickets.", "value2025": 1205, "value2021": 818, "unit": "USD", "sourceId": "housecallpro-2025" }, "gstRatePercent": { "value": 10, "market": "AU", "sourceId": "ato-gst" } }, "firstParty": { "note": "SoudCoh's own published client case studies. Australian dollars, measured periods in 2026. A RANGE FROM SELECTED WORK on accounts we run — not a market average, not a forecast, and not what a new account will do. Two plumbing businesses in the same city sit at opposite ends of it.", "sourceId": "soudcoh-case-studies", "accounts": 34, "trades": 13, "costPerEnquiry": { "unit": "AUD", "min": 8.91, "max": 220.59, "median": 69.85 }, "clickToEnquiryRate": { "unit": "percent", "accounts": 25, "min": 11.64, "max": 36.48, "median": 17.58 }, "byTrade": [ { "id": "plumbing", "trade": "Plumbing and drainage", "accounts": 10, "singleAccount": false, "costPerEnquiryMin": 57.21, "costPerEnquiryMax": 176.78, "costPerEnquiryMedian": 112.56, "clickToEnquiryMin": 13.15, "clickToEnquiryMax": 27.71, "caseStudies": [ "https://soudcoh.com/case-study/alliance-plumbing-brisbane-plumber-lead-generation", "https://soudcoh.com/case-study/aussie-plumbing-sydney-plumbing-lead-generation", "https://soudcoh.com/case-study/plumb-sa-adelaide-plumbing-leads", "https://soudcoh.com/case-study/your-pro-plumber-melbourne-plumbing-leads", "https://soudcoh.com/case-study/eagle-plumbing-sydney-plumbing-leads", "https://soudcoh.com/case-study/champion-plumbing-sydney-plumbing-leads", "https://soudcoh.com/case-study/sydney-choice-plumbing-sydney-plumbing-leads", "https://soudcoh.com/case-study/wilco-plumbing-sydney-plumbing-leads", "https://soudcoh.com/case-study/1up-plumbing-sydney-plumbing-leads", "https://soudcoh.com/case-study/abz-plumbing-brisbane-plumbing-leads" ] }, { "id": "electrical", "trade": "Electrical", "accounts": 4, "singleAccount": false, "costPerEnquiryMin": 65.01, "costPerEnquiryMax": 138.74, "costPerEnquiryMedian": 89.24, "clickToEnquiryMin": 13.47, "clickToEnquiryMax": 18.13, "caseStudies": [ "https://soudcoh.com/case-study/aussie-electrical-sydney-electrician-lead-generation", "https://soudcoh.com/case-study/aus-electrical-data-services-sydney-electrician-leads", "https://soudcoh.com/case-study/sk-electrical-sydney-electrician-leads", "https://soudcoh.com/case-study/sparkmaster-electrician-leads-sydney" ] }, { "id": "cleaning-residential", "trade": "Residential cleaning, carpet and end of lease", "accounts": 4, "singleAccount": false, "costPerEnquiryMin": 25.02, "costPerEnquiryMax": 40.69, "costPerEnquiryMedian": 31.44, "clickToEnquiryMin": 22.22, "clickToEnquiryMax": 33.12, "caseStudies": [ "https://soudcoh.com/case-study/retro-wc-cleaning-melbourne-carpet-cleaning-leads", "https://soudcoh.com/case-study/lumex-end-of-lease-cleaning-sydney-leads", "https://soudcoh.com/case-study/eol-melbourne-end-of-lease-cleaning-leads", "https://soudcoh.com/case-study/a-plus-carpet-cleaning-central-coast-leads" ] }, { "id": "cleaning-commercial", "trade": "Commercial cleaning and facilities", "accounts": 4, "singleAccount": false, "costPerEnquiryMin": 27.39, "costPerEnquiryMax": 220.59, "costPerEnquiryMedian": 99.73, "clickToEnquiryMin": 19.3, "clickToEnquiryMax": 19.68, "caseStudies": [ "https://soudcoh.com/case-study/sparkleworks-commercial-cleaning-melbourne-leads", "https://soudcoh.com/case-study/facilityworx-commercial-cleaning-gold-coast-leads", "https://soudcoh.com/case-study/robust-facility-solutions-melbourne-commercial-cleaning", "https://soudcoh.com/case-study/pccs-clean-perth-commercial-cleaning-leads" ] }, { "id": "roofing", "trade": "Roofing and roof restoration", "accounts": 1, "singleAccount": true, "costPerEnquiryMin": 33.17, "costPerEnquiryMax": 33.17, "costPerEnquiryMedian": 33.17, "clickToEnquiryMin": null, "clickToEnquiryMax": null, "caseStudies": [ "https://soudcoh.com/case-study/cornerstone-roofing-nsw-roof-restoration-leads" ] }, { "id": "hvac", "trade": "Air conditioning and heating", "accounts": 1, "singleAccount": true, "costPerEnquiryMin": 55.37, "costPerEnquiryMax": 55.37, "costPerEnquiryMedian": 55.37, "clickToEnquiryMin": null, "clickToEnquiryMax": null, "caseStudies": [ "https://soudcoh.com/case-study/gridless-air-conditioning-victoria-leads" ] }, { "id": "property-maintenance", "trade": "Property maintenance, lawn and pool care", "accounts": 1, "singleAccount": true, "costPerEnquiryMin": 15.38, "costPerEnquiryMax": 15.38, "costPerEnquiryMedian": 15.38, "clickToEnquiryMin": null, "clickToEnquiryMax": null, "caseStudies": [ "https://soudcoh.com/case-study/fixcare-property-central-coast-maintenance-leads" ] }, { "id": "painting", "trade": "Painting", "accounts": 1, "singleAccount": true, "costPerEnquiryMin": 90.61, "costPerEnquiryMax": 90.61, "costPerEnquiryMedian": 90.61, "clickToEnquiryMin": 25.88, "clickToEnquiryMax": 25.88, "caseStudies": [ "https://soudcoh.com/case-study/sydney-fence-painting-cost-per-lead-turnaround" ] }, { "id": "waste", "trade": "Rubbish removal and scrap metal", "accounts": 2, "singleAccount": false, "costPerEnquiryMin": 8.91, "costPerEnquiryMax": 33.25, "costPerEnquiryMedian": 21.08, "clickToEnquiryMin": 15.01, "clickToEnquiryMax": 15.01, "caseStudies": [ "https://soudcoh.com/case-study/faizi-metals-melbourne-scrap-metal-collection-leads", "https://soudcoh.com/case-study/rubbish-removal-wa-perth-cost-per-lead-turnaround" ] }, { "id": "security", "trade": "Security systems and CCTV", "accounts": 1, "singleAccount": true, "costPerEnquiryMin": 45.14, "costPerEnquiryMax": 45.14, "costPerEnquiryMedian": 45.14, "clickToEnquiryMin": null, "clickToEnquiryMax": null, "caseStudies": [ "https://soudcoh.com/case-study/nex-data-sydney-cctv-installation-leads" ] }, { "id": "automotive", "trade": "Towing, detailing and accident management", "accounts": 3, "singleAccount": false, "costPerEnquiryMin": 19.22, "costPerEnquiryMax": 125.64, "costPerEnquiryMedian": 40.73, "clickToEnquiryMin": 11.64, "clickToEnquiryMax": 36.48, "caseStudies": [ "https://soudcoh.com/case-study/any-car-towing-melbourne-towing-leads", "https://soudcoh.com/case-study/monza-detailing-sydney-car-detailing-leads", "https://soudcoh.com/case-study/hybrid-autos-sydney-not-at-fault-accident-claim-leads" ] }, { "id": "clinic", "trade": "Health and beauty clinic", "accounts": 1, "singleAccount": true, "costPerEnquiryMin": 71.35, "costPerEnquiryMax": 71.35, "costPerEnquiryMedian": 71.35, "clickToEnquiryMin": null, "clickToEnquiryMax": null, "caseStudies": [ "https://soudcoh.com/case-study/illuminate-laser-emporium-melbourne-laser-hair-removal-leads" ] }, { "id": "legal", "trade": "Legal", "accounts": 1, "singleAccount": true, "costPerEnquiryMin": 35.14, "costPerEnquiryMax": 35.14, "costPerEnquiryMedian": 35.14, "clickToEnquiryMin": null, "clickToEnquiryMax": null, "caseStudies": [ "https://soudcoh.com/case-study/sls-solicitors-liverpool-legal-lead-generation" ] } ], "accountsDetail": [ { "trade": "Plumbing and drainage", "client": "Alliance Plumbing", "city": "Brisbane", "costPerEnquiryAud": 57.21, "basis": "measured period", "clickToEnquiryPercent": 27.71, "note": null, "caseStudy": "https://soudcoh.com/case-study/alliance-plumbing-brisbane-plumber-lead-generation" }, { "trade": "Plumbing and drainage", "client": "Aussie Plumbing", "city": "Sydney", "costPerEnquiryAud": 68.34, "basis": "measured period", "clickToEnquiryPercent": 16.6, "note": "Account blend $88.04", "caseStudy": "https://soudcoh.com/case-study/aussie-plumbing-sydney-plumbing-lead-generation" }, { "trade": "Plumbing and drainage", "client": "Plumb SA", "city": "Adelaide", "costPerEnquiryAud": 71.91, "basis": "measured period", "clickToEnquiryPercent": 16.97, "note": null, "caseStudy": "https://soudcoh.com/case-study/plumb-sa-adelaide-plumbing-leads" }, { "trade": "Plumbing and drainage", "client": "Your Pro Plumber", "city": "Melbourne", "costPerEnquiryAud": 74.42, "basis": "measured period", "clickToEnquiryPercent": 17.58, "note": "Account blend $127.07", "caseStudy": "https://soudcoh.com/case-study/your-pro-plumber-melbourne-plumbing-leads" }, { "trade": "Plumbing and drainage", "client": "Eagle Plumbing", "city": "Sydney", "costPerEnquiryAud": 110.72, "basis": "measured period", "clickToEnquiryPercent": 13.36, "note": null, "caseStudy": "https://soudcoh.com/case-study/eagle-plumbing-sydney-plumbing-leads" }, { "trade": "Plumbing and drainage", "client": "Champion Plumbing", "city": "Sydney", "costPerEnquiryAud": 114.39, "basis": "measured period", "clickToEnquiryPercent": 14.33, "note": null, "caseStudy": "https://soudcoh.com/case-study/champion-plumbing-sydney-plumbing-leads" }, { "trade": "Plumbing and drainage", "client": "Sydney Choice Plumbing", "city": "Sydney", "costPerEnquiryAud": 129.31, "basis": "measured period", "clickToEnquiryPercent": 14.11, "note": null, "caseStudy": "https://soudcoh.com/case-study/sydney-choice-plumbing-sydney-plumbing-leads" }, { "trade": "Plumbing and drainage", "client": "Wilco Plumbing", "city": "Sydney", "costPerEnquiryAud": 133.23, "basis": "measured period", "clickToEnquiryPercent": 14.03, "note": null, "caseStudy": "https://soudcoh.com/case-study/wilco-plumbing-sydney-plumbing-leads" }, { "trade": "Plumbing and drainage", "client": "1UP Plumbing", "city": "Sydney", "costPerEnquiryAud": 140.84, "basis": "measured period", "clickToEnquiryPercent": 13.15, "note": "Account blend $148.09", "caseStudy": "https://soudcoh.com/case-study/1up-plumbing-sydney-plumbing-leads" }, { "trade": "Plumbing and drainage", "client": "ABZ Plumbing", "city": "Brisbane", "costPerEnquiryAud": 176.78, "basis": "measured period", "clickToEnquiryPercent": null, "note": null, "caseStudy": "https://soudcoh.com/case-study/abz-plumbing-brisbane-plumbing-leads" }, { "trade": "Electrical", "client": "Aussie Electrical", "city": "Sydney", "costPerEnquiryAud": 65.01, "basis": "measured period", "clickToEnquiryPercent": 16.34, "note": null, "caseStudy": "https://soudcoh.com/case-study/aussie-electrical-sydney-electrician-lead-generation" }, { "trade": "Electrical", "client": "Aus Electrical & Data", "city": "Sydney", "costPerEnquiryAud": 81.48, "basis": "measured period", "clickToEnquiryPercent": 13.93, "note": "Account blend $98.63", "caseStudy": "https://soudcoh.com/case-study/aus-electrical-data-services-sydney-electrician-leads" }, { "trade": "Electrical", "client": "SK Electrical", "city": "Sydney", "costPerEnquiryAud": 96.99, "basis": "measured period", "clickToEnquiryPercent": 18.13, "note": null, "caseStudy": "https://soudcoh.com/case-study/sk-electrical-sydney-electrician-leads" }, { "trade": "Electrical", "client": "Sparkmaster", "city": "Sydney", "costPerEnquiryAud": 138.74, "basis": "measured period", "clickToEnquiryPercent": 13.47, "note": null, "caseStudy": "https://soudcoh.com/case-study/sparkmaster-electrician-leads-sydney" }, { "trade": "Residential cleaning, carpet and end of lease", "client": "Retro WC Cleaning", "city": "Melbourne", "costPerEnquiryAud": 25.02, "basis": "measured period", "clickToEnquiryPercent": 22.44, "note": null, "caseStudy": "https://soudcoh.com/case-study/retro-wc-cleaning-melbourne-carpet-cleaning-leads" }, { "trade": "Residential cleaning, carpet and end of lease", "client": "Lumex Cleaning", "city": "Sydney", "costPerEnquiryAud": 30.75, "basis": "measured period", "clickToEnquiryPercent": 22.22, "note": "Down from $41.84", "caseStudy": "https://soudcoh.com/case-study/lumex-end-of-lease-cleaning-sydney-leads" }, { "trade": "Residential cleaning, carpet and end of lease", "client": "EOL Melbourne", "city": "Melbourne", "costPerEnquiryAud": 32.13, "basis": "measured period", "clickToEnquiryPercent": 33.12, "note": null, "caseStudy": "https://soudcoh.com/case-study/eol-melbourne-end-of-lease-cleaning-leads" }, { "trade": "Residential cleaning, carpet and end of lease", "client": "A Plus Carpet Cleaning", "city": "Central Coast", "costPerEnquiryAud": 40.69, "basis": "measured period", "clickToEnquiryPercent": 22.7, "note": null, "caseStudy": "https://soudcoh.com/case-study/a-plus-carpet-cleaning-central-coast-leads" }, { "trade": "Commercial cleaning and facilities", "client": "SparkleWorks", "city": "Melbourne", "costPerEnquiryAud": 27.39, "basis": "measured period", "clickToEnquiryPercent": 19.68, "note": "Account blend $34.97", "caseStudy": "https://soudcoh.com/case-study/sparkleworks-commercial-cleaning-melbourne-leads" }, { "trade": "Commercial cleaning and facilities", "client": "FacilityWorx", "city": "Gold Coast", "costPerEnquiryAud": 90.4, "basis": "measured period", "clickToEnquiryPercent": 19.67, "note": null, "caseStudy": "https://soudcoh.com/case-study/facilityworx-commercial-cleaning-gold-coast-leads" }, { "trade": "Commercial cleaning and facilities", "client": "Robust Facility Solutions", "city": "Melbourne", "costPerEnquiryAud": 109.06, "basis": "measured period", "clickToEnquiryPercent": 19.55, "note": null, "caseStudy": "https://soudcoh.com/case-study/robust-facility-solutions-melbourne-commercial-cleaning" }, { "trade": "Commercial cleaning and facilities", "client": "PCCS Clean", "city": "Perth", "costPerEnquiryAud": 220.59, "basis": "measured period", "clickToEnquiryPercent": 19.3, "note": null, "caseStudy": "https://soudcoh.com/case-study/pccs-clean-perth-commercial-cleaning-leads" }, { "trade": "Roofing and roof restoration", "client": "Cornerstone Roofing", "city": "New South Wales", "costPerEnquiryAud": 33.17, "basis": "measured period", "clickToEnquiryPercent": null, "note": "Down from $41.71 within the account", "caseStudy": "https://soudcoh.com/case-study/cornerstone-roofing-nsw-roof-restoration-leads" }, { "trade": "Air conditioning and heating", "client": "Gridless", "city": "Victoria", "costPerEnquiryAud": 55.37, "basis": "measured period", "clickToEnquiryPercent": null, "note": "A 29.16% reduction within the account", "caseStudy": "https://soudcoh.com/case-study/gridless-air-conditioning-victoria-leads" }, { "trade": "Property maintenance, lawn and pool care", "client": "FixCare Property", "city": "Central Coast", "costPerEnquiryAud": 15.38, "basis": "measured period", "clickToEnquiryPercent": null, "note": "Down from $35.24 within the account", "caseStudy": "https://soudcoh.com/case-study/fixcare-property-central-coast-maintenance-leads" }, { "trade": "Painting", "client": "Sydney Fence Painting", "city": "Sydney", "costPerEnquiryAud": 90.61, "basis": "account blend", "clickToEnquiryPercent": 25.88, "note": "Best sub-period $15.83, widest $136.62", "caseStudy": "https://soudcoh.com/case-study/sydney-fence-painting-cost-per-lead-turnaround" }, { "trade": "Rubbish removal and scrap metal", "client": "Faizi Metals", "city": "Melbourne", "costPerEnquiryAud": 8.91, "basis": "measured period", "clickToEnquiryPercent": null, "note": null, "caseStudy": "https://soudcoh.com/case-study/faizi-metals-melbourne-scrap-metal-collection-leads" }, { "trade": "Rubbish removal and scrap metal", "client": "Rubbish Removal WA", "city": "Perth", "costPerEnquiryAud": 33.25, "basis": "measured period", "clickToEnquiryPercent": 15.01, "note": "Down from $71.02; account blend $40.47", "caseStudy": "https://soudcoh.com/case-study/rubbish-removal-wa-perth-cost-per-lead-turnaround" }, { "trade": "Security systems and CCTV", "client": "Nex Data", "city": "Sydney", "costPerEnquiryAud": 45.14, "basis": "measured period", "clickToEnquiryPercent": null, "note": null, "caseStudy": "https://soudcoh.com/case-study/nex-data-sydney-cctv-installation-leads" }, { "trade": "Towing, detailing and accident management", "client": "Any Car Towing", "city": "Melbourne", "costPerEnquiryAud": 19.22, "basis": "measured period", "clickToEnquiryPercent": 36.48, "note": null, "caseStudy": "https://soudcoh.com/case-study/any-car-towing-melbourne-towing-leads" }, { "trade": "Towing, detailing and accident management", "client": "Monza Detailing", "city": "Sydney", "costPerEnquiryAud": 40.73, "basis": "measured period", "clickToEnquiryPercent": 11.64, "note": null, "caseStudy": "https://soudcoh.com/case-study/monza-detailing-sydney-car-detailing-leads" }, { "trade": "Towing, detailing and accident management", "client": "Hybrid Autos", "city": "Sydney", "costPerEnquiryAud": 125.64, "basis": "measured period", "clickToEnquiryPercent": null, "note": "Down from $182.06", "caseStudy": "https://soudcoh.com/case-study/hybrid-autos-sydney-not-at-fault-accident-claim-leads" }, { "trade": "Health and beauty clinic", "client": "Illuminate Laser Emporium", "city": "Melbourne", "costPerEnquiryAud": 71.35, "basis": "settled level", "clickToEnquiryPercent": null, "note": "Swung between $8.70 and $138.65 before settling", "caseStudy": "https://soudcoh.com/case-study/illuminate-laser-emporium-melbourne-laser-hair-removal-leads" }, { "trade": "Legal", "client": "SLS Solicitors", "city": "Liverpool, United Kingdom", "costPerEnquiryAud": 35.14, "basis": "measured period", "clickToEnquiryPercent": null, "note": "A UK account, stated in Australian dollars. A 58.48% reduction within the account.", "caseStudy": "https://soudcoh.com/case-study/sls-solicitors-liverpool-legal-lead-generation" } ] }, "unsourced": { "note": "Looked for and not found from any source with a published methodology. None of these appears anywhere in the suite, as a default or otherwise. They are published here because an absence is a fact, and because these are the exact figures that get invented.", "items": [ { "claim": "Google Ads cost per click or cost per lead for Australia, by trade", "why": "No Australian dataset with a published methodology exists. The figures in circulation are either undocumented or are US numbers adjusted by feel." }, { "claim": "Cost per lead split out for plumbing, electrical, HVAC or roofing", "why": "The only large documented dataset aggregates all of them into one Home and Home Improvement category. Splitting that figure per trade would be invention." }, { "claim": "Lead-to-booked-job conversion rate for any trade in Australia", "why": "The trade booking rates that exist measure inbound calls, in the US and Canada, in 2022. They are not an Australian lead-to-job rate." }, { "claim": "Average job value for any trade in Australia", "why": "Industry revenue divided by business count gives average turnover per business, not per job. The only primary job-value figure found anywhere was US air conditioning repair." }, { "claim": "Customer lifetime value by trade", "why": "No primary source publishes it. Every figure encountered was an agency assertion with no dataset behind it." }, { "claim": "How many reviews it takes to outrank a competitor in the map pack", "why": "Nothing credible links a review count to a ranking position. Our review tool does the star arithmetic and makes no ranking claim at all." }, { "claim": "Seasonal demand curves for Australian trades", "why": "No published series. A seasonality planner would have been ten made-up multipliers in a trench coat, so it is not in this suite." } ] }, "sources": [ { "id": "wordstream-google-2026", "label": "WordStream / LocaliQ, Google Ads Benchmarks 2026", "publisher": "WordStream (LocaliQ)", "year": "2026", "market": "US", "method": "13,474 United States search campaigns, 1 April 2025 to 31 March 2026. Figures are medians.", "confidence": "high", "caution": "United States data. Australian auction prices are widely believed to differ, and no published Australian dataset measures by how much.", "url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks" }, { "id": "wordstream-facebook-2025", "label": "WordStream, Facebook Ads Benchmarks 2025", "publisher": "WordStream (LocaliQ)", "year": "2025", "market": "US", "method": "726 United States lead-objective campaigns, 1 April 2024 to 30 June 2025. Figures are medians.", "confidence": "high", "caution": "United States data, lead-objective campaigns only.", "url": "https://www.wordstream.com/blog/facebook-ads-benchmarks-2025" }, { "id": "servicetitan-2022", "label": "ServiceTitan, Data Report: Average Call Booking Rates", "publisher": "ServiceTitan", "year": "2022", "market": "US & Canada", "method": "More than 3,000 trade businesses across the United States and Canada, June 2022.", "confidence": "medium", "caution": "Measures inbound CALL to booked job, not lead to job, and the fieldwork is from 2022. There is no Australian equivalent.", "url": "https://www.servicetitan.com/blog/data-call-booking-rates" }, { "id": "housecallpro-2025", "label": "Housecall Pro, HVAC Industry Trends", "publisher": "Housecall Pro", "year": "2025", "market": "US", "method": "First-party platform data across roughly two million tagged repair and install jobs.", "confidence": "medium", "caution": "United States air conditioning repair tickets. It is the only average job value from a primary source we could find for any trade, in any market.", "url": "https://www.housecallpro.com/resources/hvac-industry-trends/" }, { "id": "sistrix-2025", "label": "SISTRIX, Google click-through rates by position", "publisher": "SISTRIX", "year": "2025", "market": "Global", "method": "80 million keywords, mobile search. Published July 2020, updated 7 July 2025.", "confidence": "high", "caution": "Averages across every kind of query. The study reports a position-one range of 13.7% to 46.9% depending on what else is on the page.", "url": "https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/" }, { "id": "ahrefs-2025", "label": "Ahrefs, How long does it take to rank in Google", "publisher": "Ahrefs", "year": "2025", "market": "Global", "method": "One million random new URLs tracked for a year, plus 1.3 million random United States keywords. Updated 15 May 2025.", "confidence": "high", "caution": "A general web sample. It says nothing about local service businesses specifically.", "url": "https://ahrefs.com/blog/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages/" }, { "id": "brightlocal-2019", "label": "BrightLocal, Google My Business Insights Study", "publisher": "BrightLocal", "year": "2019", "market": "Global", "method": "45,264 listings across 36 industries, including 3,857 Australian listings. Fieldwork September 2017 to December 2018, updated 15 July 2019.", "confidence": "low", "caution": "Seven years old and it predates every Maps and profile interface change since. Australia is in the sample but is not reported separately. Treat as a shape, not a number.", "url": "https://www.brightlocal.com/research/google-my-business-insights-study/" }, { "id": "ibisworld-plumbing-2025", "label": "IBISWorld, Plumbing Services in Australia", "publisher": "IBISWorld", "year": "2025", "market": "AU", "method": "Industry revenue and business counts for the 2025 financial year.", "confidence": "medium", "caution": "Industry revenue divided by business count is average business turnover. It is not an average job value and must never be used as one.", "url": "https://www.ibisworld.com/australia/market-size/plumbing-services/324/" }, { "id": "abs-construction-2024", "label": "Australian Bureau of Statistics, Tradies continue to lead the way in $568b Construction industry", "publisher": "Australian Bureau of Statistics", "year": "2024", "market": "AU", "method": "Released 13 December 2024, citing Australian Industry 2022-23.", "confidence": "high", "caution": null, "url": "https://www.abs.gov.au/articles/tradies-continue-lead-way-568b-construction-industry" }, { "id": "ato-gst", "label": "Australian Taxation Office, GST", "publisher": "Australian Taxation Office", "year": "2026", "market": "AU", "method": "GST is 10% of the price of most goods and services sold in Australia.", "confidence": "high", "caution": null, "url": "https://www.ato.gov.au/businesses-and-organisations/gst-excise-and-indirect-taxes/gst" }, { "id": "soudcoh-case-studies", "label": "SoudCoh, 36 published client case studies", "publisher": "SoudCoh", "year": "2026", "market": "AU/UK", "method": "Cost per enquiry taken from the headline figure published on each case study, for a measured period in 2026. Australian dollars.", "confidence": "high", "caution": "A range from selected work on accounts we run, not a market average and not a forecast. Read the individual case studies before using any figure from it.", "url": "https://soudcoh.com/case-study" }, { "id": "melbourne-locality-data", "label": "Australia Post locality coordinates, English Wikipedia population figures, ABS Census 2021", "publisher": "SoudCoh, from open data", "year": "2026", "market": "AU", "method": "498 gazetted Greater Melbourne localities with centroid coordinates from Australia Post data, resident population from English Wikipedia (CC BY-SA 4.0), and dwelling counts from ABS Census 2021 table G36 (CC BY 4.0).", "confidence": "medium", "caution": "Population is measured for the whole locality and assigned to its centroid, so a radius that clips the edge of a suburb still counts all of it. Treat the total as an order of magnitude.", "url": "https://soudcoh.com/locations/vic/melbourne" } ], "licence": { "terms": "Free to reuse with attribution to SoudCoh and a link to the page it came from. Third-party figures remain the property of the publisher named on each row and must keep their market and year attached.", "attribution": "SoudCoh — https://soudcoh.com/tools" } }