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Campaign Breakdown
When Jarred reached out, his roof restoration business was stuck in the slow lane. Despite jaw-dropping transformations from roof painting and repairs, he struggled to attract leads. Social media—where his work could shine—wasn’t delivering. That’s when we came in, ready to shake things up.
We launched a sizzling social campaign laser-focused on homeowners who’d been in their homes for 15+ years—prime candidates for restoration. We partnered with Jarred to film cinematic 4K and drone footage, capturing every detail of his process: from stripping tired old paint to laying down fresh, vibrant coats. These weren’t just roof restorations—they were mini-makeovers with wow factor.
Here’s one of the jaw-dropping ad visuals that kicked off the campaign:
We launched a sizzling social campaign laser-focused on homeowners who’d been in their homes for 15+ years—prime candidates for restoration. We partnered with Jarred to film cinematic 4K and drone footage, capturing every detail of his process: from stripping tired old paint to laying down fresh, vibrant coats. These weren’t just roof restorations—they were mini-makeovers with wow factor.
Here’s one of the jaw-dropping ad visuals that kicked off the campaign:
The results? Electrifying. Jarred’s leads surged 15x, blowing past previous benchmarks. His team doubled in size, revenue quadrupled, and bookings rolled in for weeks ahead. By combining Facebook Messenger ads, lead forms, and custom landing pages, we found the secret sauce: Messenger ads where homeowners could snap and share photos of their roofs in real-time. Instant convos. Instant trust.
This was more than a marketing campaign—it was a booming business transformation.
This was more than a marketing campaign—it was a booming business transformation.
“Why Can’t I Get Leads Online?” – Jarred
Jarred’s work was stellar, but visibility was his villain. His roof restoration business thrived on transformation—but without leads, no one saw the magic. Social media felt like the perfect place to show off the results, yet it wasn’t pulling its weight. He had a strong gut feeling: if people saw the roof glow-up, they'd realise their own needed help. But he couldn’t crack the code to reach them.
The Visual Was Going Unseen
Jarred’s before-and-after transformations were screaming for attention, but they were buried. Organic social posts just weren’t reaching the right eyes. Facebook and Instagram held the key, but without targeted distribution, his best work was whispering into the void.
Awareness Was the Missing Link
Most homeowners didn’t even realise they needed a roof restoration until they saw one. They weren’t searching on Google—they weren’t even thinking about it. Jarred needed to intercept them before they typed anything into a search bar.
The Wrong Audience = Wasted Budget
Previous efforts lacked targeting. Ads were getting served to renters or people in newer homes who had zero interest in roof restoration. The lack of specificity drained the budget without filling the pipeline.
No Real Conversation Starter
People with roof issues didn’t want a form—they wanted to talk. Jarred’s ads lacked a way to build instant rapport, ask questions, or qualify leads in real-time. The barrier to engagement was just too high.
In short, the potential was there—but Jarred needed a smart, zesty strategy to connect with the right people in the right way.
The Strategy
To crack the code, we needed to build a booming funnel that mirrored Jarred’s vision—highly visual, highly targeted, and mega-engaging. Our plan? Use social ads that feel like native content, get people talking, and make it irresistibly easy to say, “Yep, I want that!”
We zeroed in on homeowners living in the same place for 15+ years—prime candidates whose roofs had seen better days. Then, we combined cinematic storytelling with laser-focused audience segmentation to hit the sweet spot between awareness and action.
We zeroed in on homeowners living in the same place for 15+ years—prime candidates whose roofs had seen better days. Then, we combined cinematic storytelling with laser-focused audience segmentation to hit the sweet spot between awareness and action.
These creatives helped stop the scroll and get people talking. But the real star? The cinematic video that brought Jarred’s work to life.
This visual storytelling made homeowners think, “Hang on—maybe I need this too.”
Solutions That Hit Home
Once the strategy was locked in, it was time to execute with flair. The aim was simple: make it jaw-droppingly easy for homeowners to realise they needed Jarred—and book him in.
1. Social-First Video Ads with Cinematic Edge
Ad creatives showcased real franchisees, bold text overlays, and benefits like flexibility, income potential, and support from a well-established brand.
2. Laser-Targeted Facebook Ads
We built multiple audience segments—age, homeownership length, postcode—and tested creatives across them. This made sure we only paid for the eyeballs that mattered.
3. Lead Capture with Real Conversations
Messenger ads changed the game. Instead of static forms, we invited prospects to message directly. They could snap a quick pic of their roof and ask, “Can you fix this?” Jarred’s team would reply instantly, start a convo, and qualify them fast—budget, location, timeline.
4. Smart Qualifying Filters
We added a layer of automation that pre-qualified leads based on budget, location, and urgency. If they were outside the service zone, we quoted remotely. No time-wasting.
Results That Raised the Roof
Jarred’s campaign didn’t just perform—it soared. By the time we wrapped phase one, the business was transformed.
15X More Qualified Leads
With targeted ads and Messenger convos, Jarred saw a whopping 15x increase in monthly leads compared to before. Each one was pre-screened, informed, and ready to act.
Quadrupled Monthly Revenue
With more leads came more bookings—and Jarred’s revenue ballooned. His monthly income jumped 4X, setting new benchmarks.
Team Growth and Full Bookings
From a humble three-man crew to a six-person team, Jarred expanded fast. Demand was so hot, he was booked out for the next two months straight.
What We Learned from the Strategy
There’s no one-size-fits-all when it comes to local service marketing—but this campaign nailed the right formula. Here’s what stood out.
Messenger Ads = Gold for Local Trades
Real-time convos build trust fast. Homeowners feel heard, and service providers qualify quicker.
Show, Don’t Just Tell
Jarred’s high-def videos didn’t just inform—they inspired. Seeing transformation in action triggers action.
Targeting Beats Budget
A lean but focused ad spend trumps throwing cash at broad audiences. It’s not about more eyes—it’s about the right eyes.
Future Growth Strategy
The next step is to build on the momentum and keep those leads rolling in. Here’s what Jarred’s business can do next.
Retarget Past Leads
Run ads to people who messaged but didn’t book. They're warm, and ready with the right push.
Expand into YouTube Shorts
Turn the 4K footage into bite-sized YouTube Shorts and Reels to open new lead streams.
Automate Messenger Replies
Introduce auto-responders during off-hours to keep lead quality high 24/7.
Offer a Roof Health Check
Create a lead magnet like a “Free Roof Check Guide” to get more people into the funnel early.
Conclusion: A Roof-Raising Success Story
Jarred’s journey from low-visibility to fully booked is proof that the right marketing strategy can electrify any local business. By combining cinematic content, pinpoint targeting, and direct engagement through Messenger, we didn’t just get leads—we got ready-to-book leads.
Now, with a stronger team, booming revenue, and two months of bookings in the bank, Jarred’s only challenge is keeping up with demand. And with our ongoing strategy support, we’re already laying the foundation for the next level of growth.
Need a campaign like this? Let’s build something big.
Now, with a stronger team, booming revenue, and two months of bookings in the bank, Jarred’s only challenge is keeping up with demand. And with our ongoing strategy support, we’re already laying the foundation for the next level of growth.
Need a campaign like this? Let’s build something big.
