Campaign Breakdown
When John from Stop Rent Properties reached out, he had a problem—his once-booming lead generation had hit rock bottom. Facebook and Google updates had tanked his lead quality, and his phone wasn’t ringing like before. Leads were trickling in, but they were either low quality or simply ghosting him.
Stop Rent Properties helps first-home buyers secure brand-new homes with little to no deposit. It’s a game-changer for those struggling with homeownership. But without high-quality leads, the business was stuck.
Our solution? A sizzling ad campaign featuring authentic, scroll-stopping videos of John himself, speaking directly to potential buyers. These ads resonated, drawing in engaged leads. We supercharged this with an AI-driven automation strategy that nurtured, qualified, and scheduled calls—all on autopilot. The result? A fully booked calendar, engaged prospects, and a jaw-dropping 25X return on ad spend (ROAS).
The Problem – Leads Were Slipping Through the Cracks
John was facing a lead generation crisis. His once-thriving business was now struggling to find serious home buyers. Leads were coming in, but they were either not the right fit or simply refusing to engage. Without the right systems in place, his team was wasting time on dead-end prospects, leading to frustration and lost revenue.
John had serious hurdles preventing him from closing deals:
Leads Were Low-Quality & Unresponsive
The new leads weren’t picking up their phones, wasting time and effort. Without a solid qualification process, his team was calling dead-end leads. They would leave voicemails, send follow-up messages, and still receive little to no response. Without an immediate way to gauge lead intent, valuable time was being spent on people who were never going to convert.
No Lead Tracking or CRM
Without a structured system, leads were falling through the cracks. There was no way to track who was interested, who had been contacted, and who was ready to move forward. This lack of visibility meant some warm leads were neglected, while cold leads received unnecessary follow-ups. The inefficiency in tracking led to missed opportunities and frustrated sales reps.
No Follow-Up or Automation
Without a streamlined follow-up process, potential buyers would forget about Stop Rent Properties and move on to competitors. Since no structured nurture sequence existed, leads lost interest before the team could properly engage them. Delayed responses resulted in prospects turning to other companies that responded faster, leading to lost deals and wasted ad spend.
Each of these challenges meant lost sales and wasted marketing dollars. We needed a strategic fix, fast.
Key Elements of the Marketing Strategy
To transform Stop Rent Properties’ lead flow, we needed an approach that attracted serious buyers, engaged them instantly, and streamlined the sales process. We focused on leveraging authenticity in ads, AI-driven automation for lead qualification, and an optimized booking system that eliminated the inefficiencies of cold calling.
Authentic Video Ads That Stop the Scroll
We ran natural, engaging videos featuring John explaining his process. These humanized the brand and built trust, making leads more likely to respond. Instead of flashy, overly-produced ads, we focused on real, relatable content where John spoke directly to the audience. This approach resonated deeply with first-home buyers, as they saw someone who understood their struggles and had a genuine solution.
AI-Powered Lead Qualification
An automated AI bot messaged new leads instantly, asking key questions about income, employment, and credit history. If the lead was qualified, the bot prompted them to book a call directly into Stop Rent Properties’ calendar. This ensured that only serious prospects made it through to the sales team. The AI bot also re-engaged unresponsive leads with gentle follow-ups, keeping Stop Rent Properties top of mind.
Scheduled Calls for Higher Engagement
Instead of cold-calling uninterested leads, prospects now scheduled calls at their convenience—flipping the psychology so that they felt the need to speak with Stop Rent Properties, not the other way around. This small but powerful change increased commitment levels, as leads who actively chose a time were more likely to show up and engage in a meaningful conversation.
The Solution – A Fully Automated Lead-to-Sale System
With a high-quality lead generation strategy in place, we needed a robust system to ensure those leads converted efficiently. By automating key steps in the pipeline, we made sure that every serious prospect had a seamless journey from initial contact to final sale.
Our approach ensured that only high-intent buyers made it through the pipeline.
Automated Lead Engagement
The AI bot interacted with new leads within minutes, boosting conversion rates by keeping them engaged before they moved on. Quick engagement ensured that leads felt valued and attended to, making them less likely to seek out competitors. This automation also provided a seamless experience, reducing the pressure on John’s sales team.
Pre-Qualification Questions
Instead of wasting time on bad leads, we filtered them out early by asking critical questions about employment, credit history, and income. This step allowed us to categorise leads into different levels of priority, ensuring the sales team focused on the most promising prospects. It also helped build trust, as leads saw Stop Rent Properties as thorough and professional.
Seamless Appointment Booking
Leads booked calls directly into the team’s calendar, eliminating the inefficiency of spontaneous cold calls. By letting leads choose a time that worked for them, we significantly reduced missed calls and improved overall engagement rates. This also made interactions feel more intentional rather than intrusive.
Three-Touchpoint Nurturing
By the time a lead visited the display home, they had already interacted with Stop Rent Properties multiple times—through automated messages, scheduled calls, and reminders—making them more likely to convert. This nurturing process built familiarity and trust, ensuring prospects felt comfortable and confident by the time they met with the team in person.
Results and Impact
The impact of these changes was immediate and significant. Stop Rent Properties not only regained its ability to generate quality leads, but it also streamlined the entire sales process, ensuring maximum efficiency. The combination of AI automation, authentic content, and strategic scheduling led to outstanding results.
25X Return on Ad Spend (ROAS)
The revamped system turned every dollar spent on ads into massive returns, making the campaign one of the most successful to date. By refining our targeting and qualification process, we maximised every marketing dollar spent.
90% Increase in Lead Engagement
By engaging leads instantly, the AI bot kept potential buyers warm and moving through the pipeline. The faster a lead was engaged, the higher the likelihood they would stay in the funnel.
Higher Quality Leads
Filtering out unqualified leads meant John’s team only spoke to serious buyers, improving efficiency and closing rates. This not only saved time but also boosted morale, as the team focused on real opportunities.
Fully Booked Calendar
The automation strategy filled John’s schedule with pre-qualified, high-intent prospects, ensuring his team focused on selling, not chasing leads.
Key Lessons – What We Learned From This Strategy
This campaign provided valuable insights into what truly works in lead generation and conversion. By focusing on authenticity, speed, and automation, we created a model that can be replicated for future growth and scalability.
Authenticity in Ads Works
People connect with real people, not corporate-sounding ads. John’s natural videos were the magic ingredient in this campaign, proving that genuine content outperforms highly-produced commercials.
Speed Matters in Lead Conversion
Reaching out within minutes makes a massive difference in conversion rates. AI helped us do this at scale, ensuring no lead was left waiting too long.
Automation Is a Game-Changer
Without automation, John’s team would still be cold-calling and chasing leads. AI streamlined the entire process, allowing the team to focus on closing deals rather than hunting for prospects.
Future Growth Strategy
With a strong foundation in place, the next step is to scale and refine the strategy to drive even more growth. By continuously optimising the process and expanding outreach, Stop Rent Properties can stay ahead of the competition and increase conversion rates further.
Expanding Video Ad Content
While the current video ads have been highly successful, testing new angles and messaging will help refine engagement even more. Creating testimonial-driven videos featuring real customers can add an extra layer of trust and authenticity.
Enhancing AI Qualification
Improving the AI bot’s ability to pre-qualify leads by incorporating more nuanced questions and real-time response analysis will further boost efficiency. Adding sentiment analysis can also help determine which leads are highly motivated.
Implementing Retargeting Campaigns
Many leads don’t convert on the first interaction. By running retargeting ads specifically designed to re-engage those who interacted with the content but didn’t book a call, we can capture more high-intent buyers.
Optimising CRM and Follow-Ups
A more advanced CRM integration will provide detailed insights into lead behavior, helping John’s team prioritise the best prospects. Automating personalised follow-up sequences will keep leads engaged longer.
Scaling Budget for Greater Reach
With a proven 25X ROAS, increasing the ad spend in a controlled manner will amplify results. By strategically scaling, Stop Rent Properties can generate even higher revenue while maintaining high lead quality.
Stop Rent Properties went from struggling with low-quality leads to dominating their market with a seamless, automated lead-to-sale system. The combination of engaging video ads, AI-driven qualification, and scheduled calls created a highly efficient and profitable sales funnel.
The result? A whopping 25X ROAS, higher engagement, and a fully booked calendar.
This campaign proves that with the right mix of authenticity, automation, and strategic follow-up, any business can transform its lead generation process and drive massive growth.
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