Campaign Breakdown
When Scott and Britta, the founders of Relationship Warrior, came across SoudCoh marketing agency through a Facebook ad, they were looking for a way to scale their coaching business internationally and reach more clients dealing with toxic and narcissistic relationships.With over ten years of counselling experience, they knew their program had the power to change lives — but they needed a streamlined marketing system to generate, qualify, and convert leads more efficiently.
To support their goals, we built a high-impact lead generation strategy using Meta ads (Facebook and Instagram), custom landing pages with qualifying questions, CRM automation, and AI-driven engagement via SMS and WhatsApp.
We started by designing a high-converting landing page that included tailored qualifying questions to ensure only serious prospects reached Scott and Britta. From there, we produced a set of Video Sales Letter (VSL) ads targeting individuals actively seeking relationship support and personal growth.Of course, a strong ad is just one piece of the puzzle. We integrated a CRM system for lead tracking, with automated follow-ups via SMS and WhatsApp to ensure consistent engagement. We also streamlined their sales process, removing friction points to make managing and converting enquiries much simpler.
Scott and Britta were also focused on taking Relationship Warrior global — so we refined their targeting and rolled out campaigns across Australia, the US, the UK, and Canada, helping them attract clients on an international scale.This end-to-end marketing strategy not only simplified their operations but also boosted conversions and positioned Relationship Warrior for long-term international growth.
Here’s how we made it happen:
The Problem
Scott and Britta had a proven coaching program that had helped countless individuals break free from toxic and narcissistic relationships.
Despite their success, they struggled to scale the business and consistently attract high-quality leads. Their previous marketing efforts lacked targeted audience segmentation, automation, and a structured follow-up system — which led to missed opportunities and inefficient conversions.
As a result, a large number of low-quality leads made their way through the pipeline. Without a streamlined lead nurturing process in place, many prospective clients who genuinely needed their support were slipping through the cracks.
They also had aspirations to grow beyond Australia and connect with a global audience — but lacked the right digital strategy to make that expansion a reality.
Scott and Britta had a well-established coaching program that had helped countless individuals break free from toxic and narcissistic relationships.
However, they faced major hurdles when it came to scaling their business and consistently attracting high-quality leads. Their earlier marketing efforts lacked key elements — targeted audience segmentation, automation, and a structured follow-up system — which led to missed opportunities and poor conversion rates.
As a result, they found themselves dealing with a flood of low-quality leads that drained time and resources. Without a streamlined lead nurturing process, many people who genuinely needed their help were slipping through the cracks.
On top of that, Scott and Britta had ambitions to expand beyond Australia and reach a global audience — but lacked the right digital strategy to make that happen effectively.
Key Elements of the Marketing Strategy
Our marketing strategy for Relationship Warrior was built to attract, qualify, nurture, and convert the right audience, while laying the groundwork for scalable growth.
We used Meta advertising to reach individuals navigating toxic relationships, directing them to high-converting landing pages featuring qualifying questions to filter genuine prospects.By integrating SMS and WhatsApp automation, we delivered instant, personalised follow-ups to keep leads engaged and moving through the funnel. A custom CRM system made it easy to track and manage leads, enabling Scott and Britta to focus their time on high-intent enquiries.
To scale beyond the local market, we launched geo-targeted international campaigns — helping Relationship Warrior expand beyond Australia and positioning the brand for long-term global success.
High-Impact Meta Advertising
We developed a data-driven advertising strategy across Facebook and Instagram, targeting individuals affected by toxic and narcissistic relationships. Using a combination of Video Sales Letters (VSLs), testimonial ads, and static creatives, we captured attention and sparked meaningful engagement with the right audience.
High-Converting Landing Pages & Lead Qualification
To ensure only serious prospects progressed, we designed custom landing pages featuring qualifying questions. This filtering process helped weed out unqualified leads, allowing Scott and Britta to focus solely on high-intent individuals ready for transformation.
Automated Lead Nurturing (SMS & WhatsApp)
We introduced automated follow-ups through SMS and WhatsApp to engage leads instantly. With well-timed reminders, personalised messages, and educational content, we nurtured prospects efficiently — boosting conversions with minimal manual effort.
CRM Integration & Streamlined Tracking
A tailored CRM system was implemented to monitor every lead’s journey in real time. This gave Scott and Britta complete visibility into engagement and conversion activity, enabling them to follow up more effectively and refine their sales process.
Scaling Beyond Australia
With international growth in focus, we launched geo-targeted campaigns across the US, UK, and Canada.By localising messaging and segmenting audiences by region, we helped Relationship Warrior attract a global client base and take their impact worldwide.
Capturing Attention with Video & Creative Content
Scott and Britta had a trusted coaching program that had helped countless individuals escape toxic and narcissistic relationships.
However, scaling their business and consistently attracting high-quality leads proved challenging. Their previous marketing lacked key elements — including targeted audience segmentation, automation, and a structured follow-up system — which led to missed opportunities and low conversion rates.
This resulted in a high volume of low-quality leads entering the pipeline, wasting time and resources. Without an effective lead nurturing process in place, many people who genuinely needed their support were slipping through the cracks.
They also had ambitions to grow beyond Australia and reach a global audience, but lacked the digital strategy needed to do so successfully.
Emotion-Driven Storytelling
The videos we created tapped into the emotional struggles of individuals caught in toxic and narcissistic relationships. By showing relatable scenarios and the emotional toll of manipulation, we formed an immediate connection with the audience — making them feel seen, understood, and motivated to seek help.
Engaging Narrative
Instead of relying on flashy edits, our Meta ad campaigns focused on genuine storytelling and real-life experiences to resonate with viewers. By speaking directly to the fears, frustrations, and hopes of those in difficult relationships, we created a powerful emotional pull that held attention from beginning to end.
Strong Call-to-Action for Immediate Engagement
These videos weren’t just designed to share a story — they were built to inspire action. Each one included strong, clear calls-to-action that encouraged viewers to take the next step, whether that was signing up, reaching out, or booking a consultation with Relationship Warrior.
Automating Follow-Ups & CRM Integration
Generating leads was only the beginning — effective follow-ups and nurturing were crucial to lifting attendance from a 5% turn-up rate.We introduced automated SMS and WhatsApp reminders, implemented a structured CRM system, and integrated an AI-powered chatbot to ensure no sign-up slipped through the cracks and all parent enquiries were managed promptly and professionally.
Custom CRM Setup for Lead Tracking
To ensure no lead was lost, we integrated a custom CRM system that allowed Scott and Britta to track every enquiry in real time.The system centralised all leads from Facebook, Instagram, and landing pages, making it easy to manage follow-ups, monitor engagement, and measure conversion rates.With a clear, structured pipeline view, Relationship Warrior could instantly see where each lead was in their journey, enabling timely and effective communication throughout the sales process.
Automated SMS & WhatsApp Sequences
We implemented automated SMS and WhatsApp follow-ups to nurture leads efficiently and at scale.The system instantly delivered personalised messages that reinforced Relationship Warrior’s core message while encouraging prospects to take the next step. Each sequence included reminders, educational content, and links to book consultations — ensuring prospects remained engaged and were guided smoothly towards conversion, without the need for manual follow-ups.
AI Chatbot for Instant Enquiries
To handle high volumes of enquiries, we deployed an AI-powered chatbot that delivered instant responses to potential clients.Whether answering common questions, offering basic support, or directing users to book a call, the chatbot ensured no prospect was left waiting.This not only improved response times, but also helped qualify leads by filtering out those with low intent — allowing Scott and Britta to focus on individuals who were genuinely ready for transformation.
Results and Impact
Increased Lead Generation & Lower Cost Per Lead
By sharpening audience targeting and optimising ad creatives, we dramatically increased the number of high-quality leads while reducing the overall cost per lead (CPL). Through strategic Meta advertising, emotionally driven video content, and precise retargeting, Relationship Warrior consistently attracted engaged prospects actively seeking help with toxic and narcissistic relationships.This allowed Scott and Britta to scale their coaching business efficiently — without overspending on ad budgets.
Higher Engagement & Conversion Rates
Our automated SMS and WhatsApp follow-up system played a key role in keeping leads engaged throughout the decision-making process. By delivering timely responses, personalised messages, and AI-powered interactions, we nurtured leads more effectively — significantly boosting conversion rates from initial enquiry to paying client.
Streamlined Lead Management & Improved Response Times
With a custom CRM in place, Scott and Britta gained a clear and structured sales pipeline to track, manage, and convert leads with ease. The integration of an AI chatbot and automated follow-ups reduced response times dramatically, ensuring every enquiry was handled promptly.This improved organisation across the sales process and led to more consistent conversions and better client outcomes.
Our targeted lead generation campaign across Facebook, Instagram, and TikTok delivered an impressive 34X Return on Ad Spend (ROAS) for Relationship Warrior.
By combining high-converting ad creatives, powerful video storytelling, and precise audience targeting, we didn’t just drive more leads — we attracted highly engaged, top-quality prospects genuinely seeking transformation.
Through automated nurturing across SMS, WhatsApp, and AI-driven follow-ups, leads were consistently educated and supported through every stage of the decision-making process.This meant Scott and Britta could focus their energy on the most qualified individuals, maximising their impact and scaling their coaching business with ease and efficiency.
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