Lead Generation
6 min read

Ni Advocacy

Published on
23 Apr 2025
Key Results and Impact
Whopping ROI on Ad Spend
3–4 Monthly Closures
Improved Melbourne Market Presence
Contributors
 Holly Adelaide, Brand Messaging Specialist and Copywriter at SoudCoh Marketing Agency, crafting compelling brand narratives and high-converting copy. Her expertise in digital marketing, content strategy, and audience engagement helps businesses enhance their messaging and drive impactful marketing campaigns.
Holly Adelaide
Brand Messaging Specialist
Rohit Sood, Director of SoudCoh Marketing Agency, leading innovative digital marketing strategies and high-performing campaigns. With expertise in brand growth, lead generation, and conversion optimization, he drives results-driven marketing solutions for businesses looking to scale.
Rohit Sood
Managing Director
Example Ad Creative for Ni Advocacyfacebook ad campaign

Campaign Breakdown

When Kevin from Ni Advocacy reached out to us in late 2024, his social media game was already sizzling. His personality shone through every post, but there was one hefty gap—conversions. He had the followers, he had the views, but he wasn’t getting the leads. That’s when we stepped in to supercharge his budding buyers agent business in Melbourne.We kicked things off with three high-impact video ads that showcased Kevin's down-to-earth persona and deep knowledge of the property market.
Example Ad Creative for Ni Advocacyfacebook ad campaign
These videos formed the foundation of our Facebook and Instagram campaigns, which were hyper-targeted across Victoria.

Kevin wasn’t just another ad—he was a real person helping real people, and it showed. Leads began flooding in at an irresistible cost of just $5–$6 per qualified lead. With a CRM system in place, he could nurture those relationships efficiently, helping prospects through one of the biggest decisions of their lives.Thanks to savvy audience targeting, CRM-powered follow-ups, and human-first creative, Kevin’s deal flow skyrocketed. Today, he’s consistently closing 3–4 deals a month—and this is just the warm-up.

Problems: The Hidden Pitfalls Kevin Faced

Kevin’s socials were looking solid on the outside—plenty of love, plenty of followers—but business wasn’t booming. Here’s why:

Visibility Without Conversion

Despite thousands of views and tonnes of engagement, Kevin’s content lacked a clear call-to-action. His followers enjoyed the ride but weren’t stepping into the buyer journey.

Audience Mismatch

Many of Kevin’s followers were fans, not future homebuyers. Without targeting the right demographic, his message was landing in the wrong inboxes.

No Retargeting to Warm Leads

People watched but didn’t act—and that was that. Kevin had no system to keep in touch with potential leads who just weren’t ready yet.

Disconnected CRM Setup

While Kevin was keen to chat with leads, he didn’t have a workflow to sort hot from cold. No lead scoring. No follow-up cadence. Just inbox chaos.
These gaps were quietly costing Kevin business. We needed to take his raw engagement and turn it into a red-hot revenue engine.

Strategy with Swagger: How We Turned Kevin’s Energy into Enquiries

Our plan was to leverage Kevin’s existing strengths—authenticity, visibility, and charisma—then plug the holes in his funnel with a robust ad and CRM strategy.

Relatable, Face-Forward Video Ads

Kevin’s camera confidence became our secret weapon. We created three authentic, straight-to-camera video ads that showed exactly who he was and how he could help.

Geotargeting to Hit Home

We focused exclusively on Victorian suburbs—no wasted spend. Every dollar targeted in-market buyers looking for help now.

CRM Integration & Lead Prioritisation

We streamlined his CRM so that every new lead was sorted by quality. Kevin could focus on the top-tier prospects and follow up while they were still hot.

Smart Retargeting

Viewers who didn’t convert? We circled back. These ads popped up in their feed at the right time, reminding them that Kevin’s here to help when they’re ready.

Lookalike Audiences

We built Facebook custom audiences based on actual conversions, then used them to create lookalikes. This meant better leads, lower costs, and more traction.

Campaign Solutions That Did the Heavy Lifting

Each tactic was designed to solve a specific gap—and together, they created a seamless path from scroll to signed contract.

Video Ads with Soul

We built three core creatives around Kevin’s natural ability to connect. These weren’t sales pitches—they were real talk from a guy who loves helping people find their home.

Location-Smart Ad Targeting

We narrowed our campaign to Melbourne and surrounding areas. Relevance soared—and so did lead quality.

Smarter Lead Handling

With a structured CRM setup, Kevin could respond fast, track interactions, and never miss a beat. This meant fewer leads falling through the cracks.

Persistent, Non-Pushy Retargeting

We hit warm audiences with well-timed reminders instead of spammy messages. When they were ready, they came back.

High-Intent Scaling with Lookalikes

By focusing on users who had already converted, we built smarter campaigns that kept the quality climbing while keeping costs low.

Results that Made Waves

The transformation was nothing short of roaring. Here’s what success looked like:

Whopping ROI on Ad Spend

With leads coming in at just $5–$6, the campaign delivered enormous value for every dollar spent.

3–4 Monthly Closures

Kevin went from struggling to score one lead to regularly closing multiple deals a month—and this number is rising.

Melbourne Market Dominance

Locals now know Kevin’s name. He’s become the go-to buyers agent in his area, thanks to the familiarity and trust built through repeat exposure.

Funnel That Keeps on Giving

With a CRM-backed nurture system and ever-improving lookalike audiences, Kevin’s pipeline is both sustainable and scalable.

Conclusion

Kevin’s journey proves that charisma plus strategy equals massive growth. By transforming his video content into a targeted funnel, we helped turn casual viewers into committed clients.Now, with every campaign, Kevin builds more visibility, more leads, and more trust. He’s not just present in the Melbourne property space—he’s thriving in it.

This isn’t just a success story. It’s the first chapter of a booming business—and the next phase is looking even stronger.

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