Campaign Breakdown
At the core of this campaign was Amjad Shakir — a well-known singer in Dubai and now the face of Globex Real Estate. We recognised that by leveraging his credibility, we could form a strong emotional connection with investors around the world.
Our approach was a dynamic, multi-layered video advertising strategy that kept Amjad front and centre. The aim was to ensure potential clients not only saw his content consistently, but also felt inspired to engage with him and his team.
We collaborated with local videographers in Dubai to capture high-quality footage, matching the prestige and luxury of the city's real estate market. Although our team is based in Australia, we handled all editing in-house, carefully crafting each ad to maximise engagement, emotional resonance, and brand authority.
We implemented a multi-layered funnel strategy to create a seamless journey from awareness to conversion:
Top-of-Funnel (TOFU): Eye-catching videos introducing Amjad and highlighting the benefits of investing in Dubai.
Middle-of-Funnel (MOFU): Educational content that explained why Dubai’s off-plan properties represented a standout investment opportunity.
Bottom-of-Funnel (BOFU): Direct calls-to-action and personal invitations from Amjad, encouraging viewers to book a consultation.
This campaign wasn’t just about promoting property — it was about telling a compelling story that captured attention and built trust. The result was a strong influx of high-quality leads, a boosted brand presence, and a global audience excited to invest in Dubai’s off-plan property market.
Globex Real Estate had an ambitious vision: to position Dubai’s off-plan sector as the top investment choice for international buyers. But they weren’t after just any marketing strategy — they wanted something bold, high-impact, and built on trust, authority, and deep engagement. That’s exactly what we delivered.
The Challenge: Cutting Through the Noise in a Crowded Market
Dubai’s real estate market is booming — but with that growth comes intense competition. Globex Real Estate faced the challenge of cutting through the noise, capturing attention, and, most importantly, building trust with international investors who were understandably cautious about off-plan property opportunities.
Here were the key challenges they needed to overcome:
Building Instant Credibility with Global Investors
One of the biggest challenges in selling off-plan real estate is overcoming scepticism. Since buyers are committing to properties that are yet to be built, they need complete confidence in the developers, the market, and the company facilitating the sale.
Establishing Globex Real Estate as a credible, trustworthy, and industry-leading brand was essential in making international investors feel secure in their decision to engage.
Creating Highly Engaging Creative Ads
With digital platforms saturated by real estate ads, it was vital to produce content that not only stood out visually but also created a genuine connection with the audience.
The challenge lay in crafting story-driven, emotionally resonant videos that combined cinematic visuals, Amjad Shakir’s on-screen presence, and clear, compelling investment messaging that inspired action.
Coordinating International Production & Editing
With our creative team based in Australia, managing a video shoot in Dubai required careful coordination. We worked closely with local videographers to ensure every shot met our production standards. This involved detailed planning, clear communication, and seamless collaboration with our in-house editors to bring the campaign vision to life — without compromising on quality.
Generating High-Quality Leads at a Sustainable Cost
Attracting interest was only half the battle — the real challenge was ensuring those leads were serious, financially capable, and ready to invest. Our goal was to build a robust marketing system that not only attracted pre-qualified investors, but did so in a way that maintained cost efficiency, maximising return without inflating ad spend.
By addressing these challanges head-on, we crafted a strategy that didn’t just attract eyeballs—it delivered serious results.
A Funnel-Driven Creative Video Approach
We knew that to win in this market, we needed a video-first, trust-building strategy that guided prospects from awareness to action. Here’s how we made it happen:
Leveraging Amjad’s Personal Brand
Amjad Shakir wasn’t just a businessman — he was a well-known and respected public figure. By positioning him as the face of the campaign, we leveraged his celebrity status to instantly build credibility. This made potential investors feel they were engaging with someone they could trust, giving the campaign a strong foundation of authenticity.
Producing High-Quality Video Ads
We worked closely with professional videographers in Dubai to capture stunning footage of Amjad alongside some of the city’s most luxurious real estate developments. Our in-house editing team in Australia then brought these visuals to life, focusing on seamless storytelling, cinematic polish, and strategic call-to-action messaging — all tailored to resonate with international investors.
Layered Video Funnel Strategy
Rather than sending out a single message to everyone, we built a three-tiered video funnel designed to guide prospects through every stage of the buyer journey.
Top-of-Funnel: Introductory videos that showcased Amjad and the investment appeal of Dubai, designed to spark curiosity.
Middle-of-Funnel: Educational content that addressed common concerns and built deeper trust through value-led insights.
Bottom-of-Funnel: Direct, high-conversion messaging that prompted viewers to book a consultation with the Globex team.
This structure allowed us to progressively build interest, educate, and convert — all while maintaining consistent engagement.
Highly Targeted International Campaigns
Instead of casting a wide net, we focused on key international markets with proven interest in Dubai’s real estate sector.
Using detailed data insights, we created hyper-targeted messaging tailored to different demographics and regions. Each audience segment was shown content that spoke directly to their specific needs, motivations, and investment goals — resulting in stronger engagement and higher-quality leads.
%20Large.jpeg)
%20Large.jpeg)
Solutions: How We Solved the Challenges and Drove Results
To make this campaign a success, we implemented a series of tailored solutions that combined storytelling, strategic advertising, and audience engagement.
Multi-Touchpoint Retargeting
One of the biggest challenges in digital marketing is keeping potential investors engaged after their first interaction.To address this, we rolled out an advanced retargeting strategy that ensured audiences would see Amjad across multiple platforms and touchpoints. With each interaction, we built familiarity and trust — key ingredients for high-value investment decisions.
High-End Video Production & Editing
We partnered with experienced videographers in Dubai to capture striking visuals that reflected the luxury and prestige of the city’s property market.Our in-house editors in Australia brought these scenes to life through professional colour grading, cinematic storytelling, and strategically placed calls to action — delivering polished, high-impact ad creatives that stood out.
Optimized Lead Forms and Follow-Ups
Capturing leads was only part of the strategy — nurturing them was just as critical.We implemented optimised lead forms to streamline the sign-up process, then followed up with an automated sequence that included personalised email content, informative resources, and timely reminders. This ensured every serious investor stayed engaged and was guided toward taking meaningful action.
Results and Impact
This campaign didn’t just meet expectations — it exceeded them, delivering tangible, measurable results:
Massive Brand Awareness Boost
The campaign generated millions of video views, firmly positioning Globex Real Estate as a leading investment opportunity in Dubai. With such extensive reach, Globex quickly became a recognised and trusted name in the international property investment space.
Significant Increase in Lead Quality
By prioritising trust and engagement, we saw a clear improvement in the quality of leads coming through. The structured video funnel ensured only serious investors progressed to enquiry, increasing conversion rates and reducing wasted time and resources.
Cost-Effective Lead Generation
Thanks to data-driven targeting and optimised ad delivery, we achieved a remarkably low cost per high-quality lead. This result highlighted the power of combining personal branding with a strategic marketing funnel and performance-focused advertising.
This campaign demonstrated that with the right combination of personal brand credibility, structured messaging, and high-quality creative content, real estate companies can lead the market. The path forward is clear — bigger, better, and more targeted campaigns that continue to shape the future of Dubai’s booming property sector.
.jpg)
