9 min read

Aussie Outdoor Blinds

Published on

25 Apr 2025

Key Results and Impact

Better Leads, Same Budget

Faster Conversions

Customer Trust + Visibility

Contributors

Holly Adelaide

Brand Messaging Specialist

Rohit Sood

Managing Director

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Example Ad Creative for Aussie Outdoor Blinds facebook ad campaign

Campaign Breakdown

When Brad, the franchise owner of Aussie Outdoor Blinds in Canning Vale, WA, came to us in early 2025, he was already sitting on a goldmine—an impressive library of high-quality images and videos from past projects. But what he needed was a sizzling strategy to fire up lead generation and skyrocket conversions.

We got to work by leveraging that hefty database of visuals to create punchy, scroll-stopping ads across Facebook and Instagram. Then we added a cherry on top: a lookalike audience based on Brad’s existing customers. Because let’s face it—someone who already has three blinds might be keen to get a fourth or fifth, right?

To supercharge conversions and track every lead, we hooked Brad up with the SoudCoh Hub, our all-in-one CRM. With built-in calling, email, WhatsApp, invoicing, and opportunity tracking, Brad had the tools to turn interest into action.

We also set up Facebook’s Conversion API to feed it juicy conversion data—making the ads smarter, sharper, and better targeted. The result? Leads got hotter, quality soared, and Brad’s business basked in the glow of success.

When Good Weather Goes Bad: The Shade Struggle is Real

Brad wasn’t just battling competition—he was up against the Aussie climate itself. Here’s what made this campaign a zesty challenge worth sinking our teeth into:

Reactivating Old Gold

Brad had a juicy list of past customers, but they weren’t being engaged. With new products and upgraded designs on offer, he needed a strategic way to remind these folks why they loved his blinds in the first place—and nudge them to buy more.

Too Much Content, Not Enough Structure

He had a stockpile of killer images and videos, but no funnel to turn that content into leads. It was like having a garage full of sports cars with no road to drive them on.

One-Size-Fits-All Advertising

Generic ads were falling flat. Brad needed something local, relevant, and personal to Canning Vale homeowners—content that spoke their language and matched their lifestyle.

Zero Insight on Lead Quality

Leads came in, but there was no system to track who was hot, warm, or just window-shopping. That meant missed opportunities and wasted ad dollars.

In a nutshell: Brad needed a streamlined system to convert browsers into buyers—and keep the best leads coming back for more.

Strategy: Turn Up the Shade, Turn On the Leads

To tackle this sizzling opportunity, we rolled out a full-funnel marketing strategy tailored to Brad’s strengths and goals. The approach was grounded in one key philosophy: Let the product shine.

We kicked off by building smart, emotionally resonant creative using his strongest visuals and client testimonials. But we didn’t stop at eye candy—we backed it all with tech and targeting that packed a punch.

Lookalike Targeting with Past Gold

Using Brad’s existing customer list, we built Facebook Lookalike Audiences that mimicked his most valuable clients—helping us zero in on locals most likely to buy.

High-Impact Visual Ads

We combined Brad’s top-performing images and turned them into crisp, scroll-stopping ads. These were aimed at both new eyeballs and warm past leads.

SoudCoh Hub CRM Setup

With our bespoke CRM in play, Brad could instantly see which leads were red-hot. The platform made calling, emailing, WhatsApping, and even invoicing a breeze—no leads slipped through the cracks.

Facebook Conversion API Integration

We plugged conversions straight into Facebook’s backend. That means better data, better learning, and better ad delivery to the right folks.

The Solutions: Building a Bulletproof Blinds Funnel

We didn’t just give Brad a few pretty ads and call it a day. We built him an ecosystem designed for long-term growth.

Reactivation Campaigns for Past Customers

We crafted video ads that reminded previous customers about Brad’s new offerings. These subtle nudges created a “why not get another blind?” moment that led to high conversions.

Human-Centric Creative Strategy

We encouraged Brad to get in front of the camera—sharing stories, tips, and behind-the-scenes content. These personal, authentic clips outperformed standard product shots every time.

CRM + Tracking Integration

Brad could see exactly who clicked, what they wanted, and where they were in the sales cycle. No guesswork—just clean, trackable data.

Real-Time Lead Qualification

Every lead was scored, tracked, and ready to be contacted via phone, WhatsApp, or email—all thanks to SoudCoh Hub’s streamlined workflows.

Results and Impact

It wasn’t just about racking up numbers. It was about real results—measurable, meaningful, and mighty impressive.

Better Leads, Same Budget

Over time, our strategy kept lead volume steady while dramatically improving lead quality. That means Brad spent the same but got way more bang for his buck.

Faster Conversions

Thanks to brand credibility and improved targeting, leads weren’t just clicking—they were buying at lightning speed.

Customer Trust + Visibility

Our human-first video strategy helped Aussie Outdoor Blinds come across as approachable, knowledgeable, and genuinely helpful—building community trust and boosting conversion rates.

Data-Driven Optimisation

The Facebook Conversion API made every campaign smarter than the last. Ad delivery became sharper, and we saw higher conversion rates from better-qualified users.

All told, Brad now enjoys a sustainable, repeatable lead machine that keeps delivering—rain, hail, or shine.

Key Lessons from the Strategy

Smart strategy always wins over random luck. Here’s what we took away:

Leverage What You’ve Got

Brad’s content library was gold—we just needed to polish it and plug it into the right platforms.

Talk Like a Local

Hyper-local, relatable content makes people feel seen. It converts because it connects.

CRM is the Unsung Hero

You can’t grow what you don’t track. With the right tools, Brad went from overwhelmed to in control.

Key Lessons from the Campaign

The campaign showed us just how powerful strategic creativity and tight systems can be.

Video Wins—Every Time

People connect with people, not just products. The more “real” we made it, the more results we saw.

Conversions Love Clean Data

The Facebook Conversion API transformed how we scale. Better data = better targeting = better leads.

Ongoing Optimisation is King

Each month brought smarter targeting and fresher creative. That’s the real secret to consistent success.

Future Growth Strategy: What's Next for Brad?

Here’s where we’re headed next to make Brad’s lead machine even juicier.

Ongoing Creative Refreshes

Begin scaling ad spend incrementally, starting from NZ$30 to NZ$50/day, while maintaining strong lead-to-conversion ratios. Track results weekly and adapt.

Launch First-Home Buyer Campaigns

Create separate campaigns specifically for this demographic with emotional and educational messaging. These users value support and guidance—give them that.

Incorporate Video Testimonials

More automations = faster responses = higher conversions. We're adding SMS flows and follow-up sequences.

YouTube Shorts + TikTok Ads

To reach a younger, DIY-focused demographic, we’re testing out video content on new platforms with geo-targeting.

Conclusion

Brad’s journey with Aussie Outdoor Blinds proves that when strategy meets structure, magic happens. From a simple ask for “more leads,” we created a scalable, tech-powered system that not only attracted buyers but kept them coming back. His franchise in Canning Vale now runs like a finely tuned machine—fuelled by smart ads, real connections, and data-driven decisions.

And we’re just getting started.

Ready to give your local business the same electrifying boost? Let’s chat.

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