7 min read

Asquired Square

Published on

25 Apr 2025

Key Results and Impact

$4 Cost-Per-Lead

Dozens of Qualified Leads Weekly

Consistent Ad Engagement

Contributors

Holly Adelaide

Brand Messaging Specialist

Rohit Sood

Managing Director

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Example Ad Creative for Asquired Square facebook ad campaign

Campaign Breakdown

When Susanna knocked on our digital door in October 2024, she was clear: “I need more leads. The good ones.” With a background in real estate and a comfort level with being on camera, she was the perfect match for a sizzling video ad campaign. Her buyer's agency, Asquired Square, was already helping people invest, downsize, or chase their dream home—especially through off-market gems in the Sydney area.

Our strategy? Leverage Susanna’s natural video presence, craft scroll-stopping hooks, and target Sydney and Brisbane where her off-market opportunities held the most weight. We used Meta Ads Manager to roll out high-performing Facebook and Instagram ads, but didn’t stop there. We doubled down on lead quality, adding SMS verification and investment profiling into our Facebook forms.

The result? Hospital-grade leads at just $4 AUD a pop, and a CRM that pinged with opportunity day and night. Even better—we hooked everything into Susanna’s unique CRM via API, so her workflow didn’t miss a beat.

It wasn’t just a campaign. It was a booming pipeline-builder, and Susanna? A natural star on camera and in conversions.

Why the Leads Just Weren’t Flowing

Susanna had the goods: a killer offer, a rich network of off-market properties in Sydney, and decades of credibility. But without a proper acquisition engine, her growth was stuck in neutral.

Mismatch Between Message and Market

Her value was strong, but the message wasn’t reaching enough eyes—or the right ones. Her brand didn’t pop on digital, and she needed something with more bite than organic posts.

Too Much Manual Work

From vetting leads to booking calls, it was all hands-on. Susanna’s custom CRM had potential, but nothing was automated. Leads trickled in, but they weren’t flowing into her systems seamlessly.

Unqualified Leads = Wasted Time

With no filtering upfront, her team was spending too much time talking to people who weren’t serious buyers or investors.

Over-Reliance on Referrals

While referrals kept things ticking, they weren’t scalable. Susanna wanted volume without compromising on quality—and she was ready to invest in doing it right.

In short: She needed a strategy that worked as hard as she did.

The Strategy That Got Phones Ringing Off the Hook

We didn't just run ads — we rolled out a strategy designed to amplify Susanna’s strengths and funnel qualified leads straight into her CRM with near-zero drop-off.

Result – A high-energy video ad campaign delivered through Meta Ads Manager, tightly geotargeted to Sydney and Brisbane. With scripts tailored to her audience personas, we got eyeballs, clicks, and genuine interest.

Compelling Scripts with Killer Hooks

We wrote persuasive, personality-packed scripts that spoke directly to each audience type. From “build your future wealth” to “escape the rent trap,” we struck emotional chords that triggered action.

Precision Targeting by Location & Intent

Sydney and Brisbane were the hotspots, but we didn’t stop there. We layered interest targeting with behavioural data, ensuring our ads reached people actively exploring property investment or downsizing options.

CRM Integration via Custom API

We bridged Susanna’s unique CRM into the Facebook lead flow using a custom API — which meant no extra tech learning for her team. Every qualified lead flowed seamlessly into her system in real time.

Double-Layer Lead Qualification

Every lead filled out a form with key fields: investment budget, buying timeline, and phone number. We added SMS verification to weed out fakes, ensuring only genuine prospects got through.

Solutions: How We Turned Scrolls into Sold Appointments

We knew Susanna didn’t need a full rebrand — she needed a system that worked with her, not against her. So, we built our strategy around her comfort with social media, her CRM, and her team’s sales strengths.

Authentic Video Ads

We leaned into what made Susanna magnetic — her on-camera confidence. Videos featured her speaking directly to buyers, creating instant trust.

Smart Ad Copy and Hook Testing

We A/B tested multiple hook styles, messaging angles, and value propositions to find the sweet spot that kept costs low and engagement high.

Seamless Lead-to-CRM Flow

We integrated her lead gen pipeline directly into her system, enabling instant follow-ups and less admin drama.

Warm Follow-Up Process

Susanna’s team took leads through a three-step conversion journey: first call, video chat, then in-office meet-up. The high-quality leads made this process feel natural, not salesy.

Results That Speak: $4 Leads and a Booming Buyer Pipeline

The numbers? Nothing short of mega.

We generated ready-to-talk, financially-able, location-matched leads.

$4 Cost-Per-Lead

With sharp hooks and laser targeting, we drove lead costs down to just four Aussie dollars — unheard of in property campaigns.

Zero Tech Friction

Our API-based CRM integration kept Susanna in control. No need for her to switch systems — just seamless flow from form to contact.

Dozens of Qualified Leads Weekly

Each week delivered a healthy pipeline of people ready to talk property. Susanna’s team never ran out of warm prospects.

Consistent Ad Engagement

Our creatives didn’t just perform on launch — they kept delivering thanks to strong visuals, tailored messaging, and trust-based video content.

Final impact? Susanna’s calendar was full, her team was buzzing, and the agency was thriving.

Key Lessons from the Strategy

Use Your Strengths

Susanna’s camera confidence made video ads a no-brainer. Don’t hide your skills — highlight them.

Simplify the Funnel

Qualify early, and you won’t chase cold leads later.

Let Your Systems Talk

Custom integrations aren’t scary — they’re smart.

Message Match = Magic

Tailor every ad to its audience. No one-size-fits-all here.

What Really Moved the Needle

Here’s how Made2Clean can continue riding this momentum:

High-Impact Creatives Mattered

Each visual asset — from bold CTAs to trust-building copy — contributed to keeping CPMs low and engagement high.

Frictionless Follow-Up Flow

The more seamless the internal processes, the better the conversion rate.

Consistent Feedback Loop

By watching metrics daily, we were able to keep improving results in real-time.

Conclusion

Susanna’s campaign is proof that you don’t need a big-budget production to make a mega impact. With a smart strategy, punchy videos, and sharp tech integrations, we helped her team thrive with high-quality leads and a low cost per acquisition. What made the difference wasn’t just the tools — it was how we played them. With her CRM now seamlessly synced and her calendar full, Susanna’s buyers agency is geared for even more roaring success in 2025 and beyond.

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