6 min read

Airify

Published on

08 Apr 2025

Key Results and Impact

Steady Stream of 150 Leads/month

Closing Rate Over 80%

Team Expansion

Contributors

Holly Adelaide

Brand Messaging Specialist

Rohit Sood

Managing Director

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Example Creatives Airify instagram and facebook ad campaign

Campaign Breakdown

Joshua had just stepped out from under the shadow of his 9-to-5 and decided to turn his passion for HVAC and air conditioning cleaning into a full-blown business: Airify. With nothing but a handful of portrait-mode videos and a hefty dose of grit, Joshua turned to us for help generating leads — and fast.

Armed with his raw footage and unbeatable on-site quoting offer, we whipped up sizzling video ads that packed a punch. These weren’t just any ads — they spotlighted real, hands-on work, making them irresistibly relatable for homeowners and tenants alike. The results? Booming.Within the first 30 days, we racked up 65 high-intent leads, doubled that the following month, and by month three, we were consistently pulling in 150–190 leads per month on a modest $50/day ad spend. With a jaw-dropping 80%+ closing rate, Joshua went from a one-man band to hiring his second staff member, expanding into new locations, and bringing his wife onboard to manage the demand.

Airify transformed from a side hustle into a thriving, family-run HVAC business — clean, booked, and sustainable.

The Struggle Was Real: No Leads, No Brand, Just Skills

Joshua had the skills and the drive, but launching in a niche market with no visibility is like cleaning an AC unit in the dark. The challenges were plenty, but each one came with opportunity if tackled head-on.

Here’s where he was stuck:

Zero Brand Presence

Fresh out of his old job, Joshua had no online footprint. No website, no brand identity, and no recognition. The name Airify was just getting started, and potential customers had no idea he even existed. In an industry that thrives on trust, this was a major hurdle.

Content Sitting Idle

Joshua had loads of real job footage on his phone. Filters being scrubbed, grime being blasted, the full before-and-after drama. But it was all just sitting there. Unedited. Unshared. Untapped gold for social proof and engagement.

Small Budget, Big Pressure

With just $50 per day to spend, every cent of ad spend had to hit hard. The niche meant ads couldn’t afford to be broad or vague. We had to be laser-focused on people who actually needed HVAC cleaning, not just scrolling past.

No Lead Flow or System

He was doing everything himself — quoting, cleaning, responding to enquiries. With no system to manage incoming leads or book them efficiently, some were falling through the cracks, and the workload was unsustainable.

In short: plenty of raw potential, but no structure or exposure. That’s where we came in.

How We Blew The Dust Off: Our Ad Strategy

To make Airify shine, we needed a strategy that was hyper-targeted, authentic, and scalable. Joshua’s raw content was our secret weapon, and we leaned into it with a mobile-first, customer-centric video ad campaign designed to build trust fast.

Real Footage, Real Trust

We edited Joshua’s vertical videos into snappy ads showing him in action. These weren’t polished commercials. They were raw, real, and effective. We highlighted filthy filters, quick transformations, and customer reactions — turning routine jobs into satisfying stories.

Free Quote = Immediate Hook

Our CTA? A free on-site quote with no obligation. Simple, honest, and low-friction. It instantly removed decision anxiety for people considering HVAC cleaning, and encouraged more cold leads to convert into red-hot enquiries.

Highlighting New Use-Cases

We broadened Joshua’s audience beyond just homeowners. Our ads tapped into renters at end-of-lease, new homebuyers wanting a fresh start, and real estate agents prepping properties for sale. That gave us more ways to target — and more leads to convert.

Each ad was built around action, urgency, and trust. And it worked.

Solutions That Scaled

Once the strategy was in motion, it was time to streamline everything around Joshua’s business — from lead generation to operations. This wasn’t just about getting attention, it was about creating a system that could grow.

Turned Video into Sales Machines

We created three mobile-optimised ad creatives built entirely from Joshua’s phone footage. No actors. No scripts. Just authentic, high-trust video that felt like real work — because it was.

Built a Lead Handling System

We helped Joshua build a basic but powerful system: Facebook leads fed into a Google Sheet, which his wife later helped manage. She followed up with each enquiry, booked appointments, and set up reminders. Suddenly, no leads were slipping away.

Targeted Ad Audiences

Using Meta Ads Manager, we laser-targeted new homeowners, property managers, and end-of-tenancy renters. We also created custom audiences of past engagers and lookalike audiences based on conversions. The ads did the rest — with impressive consistency.

Results and Impact: Clean Wins Across The Board

This campaign wasn’t just a nice boost — it was a total transformation. Joshua’s business turned from a side hustle into a booming, full-time gig with staff, systems, and a future.

Leads That Didn’t Stop Coming

We went from 65 leads in the first month, to 108 the next, and then a steady stream of 150 to 190 leads monthly. Every single day, Joshua had work lined up. Weekends included.

Closing Rate Over 80%

Joshua’s quote-on-site offer, combined with his professionalism and pricing, meant he closed over 8 out of every 10 leads. The trust factor built through our videos paid off in conversions.

Business Growth & Team Expansion

As leads surged, Joshua brought on his second employee. Then, he expanded service areas. Eventually, he recruited his wife to manage bookings. The system became a full family operation, with clear roles and stability.

Turned Passion into Profit

The campaign helped Airify become a sustainable income stream — not just for Joshua, but for his household. He went from scraping for work to fully booked weeks in advance.

Airify is now not just a business — it’s a lifestyle upgrade.

Key Lessons from the Campaign

The next step is to build on the momentum and keep those leads rolling in. Here’s what Jarred’s business can do next.

Authenticity Builds Trust

Real people want to see real work. No stock photos, no fakes — just the real grind.

Family Businesses Can Scale

Once Joshua brought his wife into the ops side, lead response times dropped and bookings soared.

The Right Offer Closes the Deal

Offering a free quote got people through the door. Joshua’s skill and pricing did the rest.

Data Drives Growth

We tracked what worked, doubled down, and scaled. Every click and conversion was measured and optimised.

Future Growth Strategy

Here’s how Airify can continue riding this momentum:

Introduce Referral Discounts

Encourage happy customers to refer friends or family for a small discount or bonus service.

Launch a Maintenance Plan

Turn one-off jobs into recurring revenue with yearly HVAC cleaning plans.

Expand Ad Platforms

Test Google Local Services Ads or YouTube Shorts using the same video content.

Collect Video Testimonials

Add client voices to the mix to boost trust and feed the next round of creatives.

Conclusion

Airify’s story is the kind of growth journey we live for — a passionate solo operator with skills, turned into a fully booked, family-powered business with the right marketing firepower. From raw videos and no brand presence to hundreds of qualified leads and consistent daily bookings, this campaign delivered where it mattered most.

It’s a perfect example of how niche services, when combined with authentic content and a sharp ad strategy, can punch way above their weight. With his wife onboard, a growing team, and a reliable system in place, Joshua isn’t just cleaning HVAC units anymore — he’s building a legacy.

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